01 December, 2023

Your Guide to Christmas Marketing


Your Guide To Christmas Marketing

Everybody wants to look good for Christmas, so they’ll be more likely to book their beauty treatments and tans, but how can you drive them to your salon? And how do you keep them coming back?


Word of Mouth

Word of mouth is possibly the most powerful marketing strategy to drive in new clients. One of the most effective ways to spread the word is to incentivise current customers with a refer a friend scheme, offering a discount for both your existing customer and the new member that they bring in. By doing this, you are likely to keep the new client coming back after they have experienced your amazing in-salon experience, and then they will likely refer someone else, with this cycle continuing to bring you in lots of great new customers.


Social Media

So you already post multiple times a week, but how do you get your salon’s name out there to new potential customers? Running a giveaway on your Instagram or Facebook page is a very effective way to reach new people. Give instructions for people to follow to be entered into the giveaway like “tag 3 friends” and “share to your story”. Everybody loves a freebie, so everyone will be tagging their friends and sharing, especially when it’s not costing them anything.


Salon Exterior

Get creative with your festive decorations! Make sure you pay as much attention to the outside and windows of your salon as you do to the inside. With sunset coming much earlier throughout Winter, some bright decorations and lights in your windows will attract people who are walking and driving past; it’s like having a free billboard! An added benefit of this is that putting up Christmas decorations is super enjoyable and sure to get you and your staff members into the festive spirit.


Salon Tracker’s SMS and Email Marketing Suite

A great way to entice current and previous customers is through SMS and email marketing messages. You can offer special discounts or incentives for them to book with you. With Salon Tracker’s marketing suite, you can filter your customer list to include only relevant customers (e.g. customers who haven’t booked with you within a certain timeframe). This clever feature allows you to send different messages to different groups of customers.

For more information, please call us on 0113 350 8230 or email info@salontracker.co.uk and one of our friendly sales team will be happy to help!

Have a great Christmas!

Salon Tracker x

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