26 February, 2020
Using Reports To Help Grow Your Salon Business
For those of you that already have Salon Tracker, I’m sure
you already know about our amazing reports suite. We have plenty of different
reports on the software, from the more basic cashing up report to the more
complex reports like sales summary by category, there’s one for everything.
Although you might already use the reports to get the figures and information
you want, you might not be using them to your full advantage, and that’s where I
step in.
Sales by Hour
Once you’ve had the software for a few months, the reports
will be able to give you a more accurate overview. The Sales by Hour is a great
report, as it lets you see your peak hours when you’re super busy, and then the
quieter periods where business is a little bit slower. From this you could then
look to introduce a Happy Hour scheme, as this will help to improve business
and revenue during these quieter periods. I mean you might as well give it a
try and see if there’s any difference!
Sales by Day
This one is very similar to the sales by hour report, but it’s
going to show you a bar chart of your sales by day. This is another great one,
as it will give you an overall view of your best-selling days or your not so
good days. This is a great one to pair with the Sales by Hour report if you are
thinking of introducing a Happy Hour scheme, as you might want to look at only
applying it on specific days. For example, if we look at the Sales by Day chart
you can see that Sunday is the worst performer, however in most cases salons
are open for limited hours on Sundays, so I am going to ignore this and look at
the next lowest. Both Monday and Wednesday are showing similar figures, if we
then look back to the sales by hour chart, it might be a good idea to introduce
the Happy Hour on Monday and Wednesday only, between 12pm and 2pm. You can even
set it up on Salon Tracker to only give discounts within a certain time period,
which is great as it means that staff don’t need to remember to put the
discount on themselves when putting sales through as everything is auto!
Retail Sales by Number Sold
This is a great report if you are wanting to focus on your
retail sales, as it will list your best and worst selling items. This is great
as it means that you can narrow down your stock to be the ones that you know
your customers like, this will reduce your overall costs as you won’t be buying
as many products. It also gives you more ability to try out new and different
products, as you will have more budget to spend. By using this report, you
could also look at increasing your prices on your best- selling products, as customers
will still be likely to buy them even if the price is slightly higher. This doesn’t
have to be anything ridiculous; it can just be a 50p or £1 increase.
Booking by Numbers Confirmed
This is another great report if you are wanting to look at your
services in more detail, to see which services are performing well. As you can
see on the report you will get a break down of your best to work selling service.
This again is very similar to the retail sales by number sold, as you can see
which services aren’t worth selling, and again which ones are your most popular
so you can look to increase the price.
Hopefully this has helped you to understand how the reports
suite in Salon Tracker can help you improve your business and grow your sales!
If you aren’t already a customer of Salon Tracker and would be interested in taking
a look at the software you can register for your free demo and trial here www.salontracker.co.uk/freetrial.aspx
or alternatively you can call us on 0113 350 8230 and someone will be happy to
help.
Don’t forget we are exhibiting at this year’s Professional
Beauty London! Don’t hesitate to drop by our stand (S35), you can meet
the team and have a live demonstration of the software. We look forward to
seeing everyone there!
Salon Tracker x
