03 June, 2025
Summer Marketing with Salon Tracker
Summer is the most profitable season for tanning salons. As customers prepare for holidays, festivals, and long-awaited beach days, everyone’s chasing that golden glow. But with high demand comes the challenge of staying organised, delivering great service, and standing out from the competition.
That’s where Salon Tracker steps in, your all-in-one salon
management software that helps you fill every bed, boost bookings, and run
smarter campaigns.
Whether you’re managing a single tanning studio or multiple
locations, Salon Tracker gives you everything you need to keep operations
running smoothly and your marketing sharp, all from one powerful platform.
Keep Every Bed Booked, Every Hour of the Day
Timing is everything during peak season. With Salon
Tracker’s real-time bed scheduling, you can ensure no slot goes to waste. With our Enterprise package, clients can book and manage their own appointments online, which means fewer phone calls and less admin for your staff.
You can also use the system to promote off-peak time slots,
helping you spread demand more evenly throughout the day and avoid bottlenecks
during the busiest hours.
Supercharge Your Marketing with SMS & Mailchimp
Salon Tracker takes your marketing up a level with built-in
SMS campaigns and seamless Mailchimp integration. This means you can stay
front-of-mind with clients all summer long, whether it’s to promote a new
tanning package, share an exciting giveaway, or fill last-minute availability.
Send flash promotions straight to client phones, email
summer offers with eye-catching visuals, and trigger automatic reminders for
expiring sessions. And because all activity is tracked, you can see exactly
which messages are driving results and adjust your approach as needed.
Better still, marketing can be tailored to each client’s
history and preferences, helping you build stronger relationships with minimal
effort.
Convert Social Followers into Summer Clients
Social media is where your clients spend their time, especially
in summer. With our Enterprise package, you can link your live booking calendar directly
from your Instagram, Facebook, and TikTok posts or stories, making it easy for
followers to book in just one tap.
This opens up exciting new ways to promote your business.
Share last-minute appointment slots, showcase seasonal products like tan
accelerators, or run giveaways that reward loyal followers with free sessions
or discounts.
Analyse Your Success in Real Time
Salon Tracker’s reporting features help you do more than
just run promotions, they help you understand what works. You can easily see which tanning beds are
most popular, and monitor average client spend across your business.
These insights allow you to adjust your strategy mid-season
and help you make better-informed marketing decisions next year.
Salon Tracker gives you the tools to stay fully booked,
market more effectively, and build long-term client loyalty, during summer and
beyond.
Book your free demo and trial today
Call us on 0113 350 8230 to get started!
Salon Tracker x
