06 May, 2025
Marketing in the Prom & Wedding Season
Here’s how
your salon can stand out during prom and wedding season, and how using a tool
like Salon Tracker can give you a competitive edge.
Start
Early with Targeted Campaigns
Prom and
wedding bookings are typically planned weeks or even months in advance. The
earlier you promote your services, the better your chances of securing those
all-important appointments.
Tips:
- Launch a “Countdown to Prom” or
“Bridal Beauty Calendar” campaign via email and social media.
- Offer incentives for early
bookings, such as a free trial tan or discounted hair consultation.
How Salon
Tracker Helps:
With Salon Tracker’s integrated SMS and email marketing tools, you can schedule
and automate personalised messages to specific customer segments, such as
teenagers for prom or brides-to-be for wedding services. You can even set up
reminder campaigns as key dates approach.
Create
Seasonal Packages
Bundling
services into packages not only provides convenience for your clients, but also
encourages them to spend more with you. Think “Prom Queen Package” (hair,
makeup, nails) or “Bridal Glam Squad” (hair, makeup, and a pre-wedding trial).
Tips:
- Collaborate with other local
businesses like dress shops or photographers for cross-promotions.
- Feature these packages
prominently in your salon and online.
How Salon
Tracker Helps:
Use the booking system in Salon Tracker to create and manage bespoke packages.
Clients can book multiple services in one go, streamlining their experience and
making it easier for your team to manage appointments.
Promote
Real Results
Nothing
sells like success. Use client photos (with permission) from past proms or
weddings to showcase your team’s skills on your website and social media
platforms.
Tips:
- Post before-and-after
transformations.
- Encourage clients to tag your
salon in their event-day posts.
How Salon
Tracker Helps:
Salon Tracker’s client profile system allows you to store consultation notes
and service history, making it easy to recall what was done for each client.
This can help tailor social media content or personalise follow-up marketing to
repeat clients.
Offer
Flexible Payment Options
High-ticket
services can be a barrier for young prom-goers or bridal parties managing tight
budgets. Offering flexible payments or deposits can make premium services more
accessible.
Tips:
- Let clients pay a deposit
upfront and the rest on the day.
- Promote gift cards as great
group presents for bridesmaids or prom groups.
How Salon
Tracker Helps:
Salon Tracker supports payment tracking and deposit management, helping you
secure bookings in advance while giving your clients more payment flexibility.
Use Smart
Reminders & Follow-Ups
No-shows and
last-minute cancellations can be costly. Timely reminders and confirmations are
essential during busy periods.
How Salon
Tracker Helps:
Salon Tracker’s SMS automated reminders reduce no-shows and keep your
appointment book running smoothly. You can also send thank-you messages or
review requests after appointments to build client loyalty and trust.
Final
Thoughts
With the
right strategy and tools, your salon can turn prom and wedding season into a
major revenue boost. Salon Tracker offers all-in-one marketing, booking, and
client management features that make promoting your services simpler and more
effective.
Make this
your salon’s most successful prom and wedding season yet! Start planning and
marketing with Salon Tracker today.
Salon Tracker x
