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Salon Tracker News
Salon Tracker News
26 Jun 2019
Reviewing Business for the past 6 months, Mabo Client Conference and how we utilise training days to impact the workplace!
We’re almost at the end of the first half of the year. How has the last 6 months been so far for you? We know that it’s a bit different to last Summer, where we had scorching temperatures from early on, this year’s not been so good weather-wise but hey ho hopefully it’ll pick up! Has this affected your business differently though and meant that you’ve seen a bit more footfall than you’re usually used to over Summer?
Anyway, as we’re nearly at the end of June, we always think that this is a good time to reflect on past business and work on how you can continue to improve aspects of the workplace over the second half of the year
So, what are good things to track and keep an eye on?
Well, the first thing obviously is your KPI’s and customer sales. How have you performed from Jan to now against your targets? If you haven’t quite met those or are not where you forecasted to be right now, what improvements can you make to ensure that you are prepared and set for improvement for Q3 & Q4?
Sales are one of the main contributions to your business turnover and obviously improving your company profits. And evidently, you rely on your sales for being able to put more money in to your business, in order to continue your growth. If you are a user of Salon Tracker currently, you’ll know that we have an extensive reports section that tracks everything from your sales revenue to stock management, your busiest times of the day to your best-selling product categories. You can actually run our reports for the last half of the year collectively. So, this is a great reflection of how business has performed since Jan and also helps you to forecast for the rest of the year.
Something we like to do after the first half of the year as a business is determine where we are against our targets, and also reflect on the client feedback that we have had. As often, this feedback generally can then contribute to your targets for the rest of the year. And these don’t just have to be sales focused, this can be regarding your salon décor, new products or features you may wish to introduce. Or, it could even be employee related, regarding recruitment or improving staff morale. Whatever this may be, now is the time to reflect on business to ensure that by the end of December you are closer to where you anticipated to be by the end of 2019.
As a business, we send client feedback questionnaires and feedback forms after 6 months, in order to establish how they have found our service and what improvements they are looking for from us as a company. By reviewing these forms, this has helped us to ensure that we are working on the development of required features and following up on all client feedback. So, maybe as a salon this is a good time to sit down and run through any reviews that you had on Facebook, or maybe you use Google reviews? Whichever review service you use, this is a good evaluation to determine what your clients have had to say about your business and how you can use this feedback smartly to impact your salon positively going forward.
Something else we like to establish during our mid-year review is, how are all of our staff getting on and is team morale where it should be? Especially if you have recruited recently, it’s a good time to ensure that staff feel that they have progressed with your company and to make sure that they feel they have had adequate training. So, maybe plan a staff night out or a little team meeting one afternoon, to make sure that you have a happy workplace! We had a little meeting recently with our sales team and discussed where we think we could improve on certain areas of our job roles. We have then planned a few team-workshop days in, to make sure we are building on our skills and also to ensure that we’re having a bit of fun whilst doing this. So, if you feel that there are areas of your salon business where staff could learn a few extra skills, maybe have a little training afternoon or book out an evening one night in the next few weeks to have a bit of a fun activity-based workshop. Get a few refreshments and nibbles in and keep it light hearted, to ensure that the team actually enjoy the workshop too.
We were also recently invited to a Mabo media client conference day, which was a fantastic insight in to how another business has evolved over the past few years, and how they ensure that they keep their team motivated.
There were a few good pointers taken from this conference that we feel are relevant to a half year review, so here’s a little break down below of what we learnt and some new useful ways of thinking for your forward plan in to the next half of the year.
Team Building – Training:
Mabo explained how they implement a 9-month full training programme for each of their team members and how this really helps to ensure client retention is guaranteed. As obviously, the more trained a member of your team is, the better service they are likely to give your client – which then has a positive knock on effect on the reviews that will be generated from their great service. So, if you feel that a member of your salon team could benefit from a bit of training, or you don’t currently have a set training programme in place for new team members, this is a little something to think about.
Following on from team building, the more experienced your team is and the more they enjoy their role within your company, the better the sales performance is. It’s so true that a happy team = happy customers, which evidently means that your company profits will continue to improve if you have a content team, that are experienced in delivering a good service. So basically, your team is the fundamental factor to ensuring client retention and business success.
Recruitment – The right team member
A really interesting statement was made about recruitment. Obviously, lots of us when advertising job vacancies state required skills and preferable experience – which there is definitely a level of experience or interest required from a candidate who is applying. However, Mabo advised to not necessarily hire based on experience alone. So, for example, say you have 1 candidate with 5 years’ experience, and someone else with 1, don’t necessarily disregard the person with less experience, as sometimes it’s about the right person rather than who has the most knowledge. They explained that each company is different, and therefore as long as the candidate has the minimum skills required, it may be that they are a better fit for the role, as their passion for the job and will to learn your companies way of working may be higher than say someone with more experience. This was speaking theoretically, however was quite interesting so wanted to share with you all!
Obviously, we all know that reviews are the new research methods when someone is deciding whether to purchase from you or not. Your company Facebook page is the new Google! So, it’s a good time to ensure that you have as many recent and positive reviews as you can on there. If you look over this and feel like your reviews are lacking a little, maybe this is a good time to run a client-feedback campaign, or invest in a reviews company service – where the companies can help you to gather real reviews for your business. However, if you’re on a bit of a budget at the minute, even just something as simple as running a salon competition and anyone who leaves you a review automatically gets entered, could be an idea? Great social engagement for your salon then too!
Social Content and how this can help your Social Media Strategy
Social media has evolved over the past 10 years massively, in which Mabo introduced a speaker from Google who provided some great facts! At current, millennials are 24% of the population. In 6 years’ time, millennials will be 68% of the population, which means the latest technologies and social media will be part of day-to-day life for the majority. Therefore, now is the time to ensure that you have active social platforms, that you update regularly. Some other great stats that we were given were, 2 Billion people have an active Facebook account and are actively using the app on average for 35 mins per day. Instagram has 500 million active accounts, with 64% of those users being aged between 18-34, meaning this is a huge target audience for salon owners. Therefore, if you aren’t actively posting on your social media, taking these facts in to account, it is definitely time to review your social strategy from the last 6 months and look at what you can do to improve your content for the future. One good tool that we would offer is, have a weekly blog or maybe weekly style advice? This not only gives you a purpose to actively share something on your social networks, it also gives your customers an insight in to what your business is doing week-to-week and also what your latest trends are.
So, we know that’s a lot of information to take in! However, we hope that there’s something that we’ve talked about today that really helps you to evaluate and forward plan for this business year. We look forward to hearing how you get on!
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