26 Aug 2021
How to establish your new and upcoming salon
When establishing a new business within the salon industry there are a few things that you must take into consideration.
Business plans are essential when starting a new salon, you must be prepared and organised for any situation that may come your way when preparing for the launch of the salon. Things such as a grand opening should be organised to spread the word of your upcoming salon within the community, within this party you can display products that you offer as well as offers.
It is important to plan out what services will be provided within the salon, to do this you must take into consideration what treatments are most desirable within your target market/audience. As the owner of the business products and services you supply to your clients should be under constant review as trends are forever changing therefore people’s preferences of treatments will vary dependent on the season and the trends throughout the year.
One major aspect in promoting your newly established salon is your social media presence. It is important to have a business account on a variety of different social media platforms so that you are able to reach out to a range of different clients. To be able to retain and attract new clients you must ensure that you are constantly posting on each of your social media accounts, posting at least twice a day as a minimum on each account at the correct times during the day. For example, most individuals check their social media pages during their lunch break at work and on a night after work therefore it would be logical to post at these times of a day as people are more active on their social media accounts. The times may change dependent on your client basis taking into consideration factors such as if the majority of your salon clients are full time stay at home parents. The content you post is of high importance especially when you’re a new salon, content such as before and after images are a great way to promote the upcoming salon as clients love to see the process you make. It allows them to build a confidence bond between the client and your staff member as they have been made aware that the staff are very much capable.
For your salon to be able to develop a solid client base it is important that the customer experience starting from when the client enters the salon, walking into reception to when they pay for the service and leave must be impeccable. This means that the environment must exceed customer expectations in terms of cleanliness and decorativeness as clients are more likely to recommend your salon to friends when they have been built a personal relationship with the staff members within your salon from them providing an excellent service (including aftercare) and interacting with the client. Word of mouth is essential and helps to spread awareness of your salon and its services.
There are many ways in which you as a salon owner are able to maintain the high quality of care you are providing to your clients whilst promoting the business to the best of your abilities. Asking clients for reviews including how in their opinion their experience at the salon could be improved this allows you to constantly enhance the quality of your services and customer experience. Doing this will provide your salon with a higher chance of repeat clients when you add value to their service and experience. After each appointment it is essential for you and your staff members to always offer to schedule the clients next appointment to prompt them into returning.
When starting a new salon owners like to offer discounts to entice customers to the salon. There are variation of different discount methods that you can use to entice clients to book at your salon such as referral discounts and start up offers.
These are just a few tips on how to establish your new salon within your community, follow our blog updates every week to learn the tools you are able to use to promote your business and maintain a strong client basis.
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