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Salon Software
11 Dec 2019

Festive Feature of the Month! - Xmas marketing suite

Now we all know that December is the busiest time of the year for Salons which is great but what happens when we get to January and the boom of December has gone because you didn't get prepared or make enough time to do some marketing campaigns in December? 

Well luckily for you, Salon Tracker has a built in marketing suite with plenty of templates and filters already made up, making it super easy to send a simple text to your clients informing them of the offers you'll be hosting throughout January to keep you just as busy as you are in December!

If you're unfamilar with the marketing suite, you can always ring us up for a free training session -  we're always happy to help! But for now, let me show you exactly what the marketing suite entails...

First of all, there's a selection of pre-made filters to choose from which gives you a template already set, all you have to do is change the discount and the time frame! 

An especially useful one is the 'January Sale' which has everything you need to boost them sales in Jan. I would recommend sending this text towards the end of December so you give them chance to get booked in and organised as you never know the kind of January rush this text may bring. 

Better yet, you can preview the text to your own phone to make sure you're happy with it before you send it to all your clients!

Looking to send a text to just a specific selection of clients? Our extensive filters have got you covered. For example, if you only want to send a January offer to the customers that spend the most in hair retail, the little + button to the right hand side allows you to add up to 4 extra filters where you can really underpin the the selection of customers you want to send it to. You could even send two lots of offers and send a bigger discount to the customers who spend the most with you, almost like a loyalty incentive!

If you're stuck for offers you'd like to do over January, I've put together a few ideas that may be just what you're looking for:

Example 1:

"Hi <<Forename>>, as our Christmas treat to you, we're offering 30% off appointments booked for January if booked before the 31st December 2019. Call <<company number>> to book!"

Example 2:

"Hi <<Forename>>, book in for an appointment in January before the 31st December 2019 to receive a £20 gift voucher for any retail product in Salon. Call <<company number>> to book!"

Example 3: 

"Hi <<Forename>>, any appointment booked in January receives a free retail product of their choice and 10% of their treatment! T&C's apply. Call <<company number>> to book>>

There are all sorts of things you can do with the marketing section, and utilising it to banish them January blues is a must do! 

If you don't currently have Salon Tracker, but want to give the marketing suite a try, then give us a call on 0113 350 8230 for a free demo and 2 week trial with 50 free texts to give it a go! 

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