14 Aug 2019
Get your Salon Back-2-School ready!
So, after a record-breaking sizzling Summer, hotter than most Mediterranean holiday destinations! It’s almost September (countdown to Xmas soon to be in full-swing) and so once you have the August Bank Hol out of the way, it means it’s that time again, ‘Back to School’.
How can you utilise this time at the salon to increase footfall for before the kids go back? First off, you need to start your marketing now, as lots of parents like to sort their back-to-school shopping out early on, and so you want to make sure you’re ahead of your competition when reminding your followers to get their child in for a back to school haircut!
07 Aug 2019
Best kept Salon secrets!
So our blog this week is one we know you'll all love... why? Because we've done some extensive research to find out what it really is that makes a salon so successful, from the smallest of tips to the biggest of changes; you're in for a treat!
You're probably wondering what these secrets are... and why you don't know them already. The thing is, although Salons are very similar in what they do, they can be very different in how they do things and what works well for some may not work as well for others etc etc. So we've spoken to a number of Salons and gathered together just what it is that they think keeps their Salon so busy regardless of how small or big a thing it is...
31 Jul 2019
August Bank Holiday SMS Ideas
How are we already coming up to the August Bank Holiday? This year’s flying by. We’ve got just under a month until it’s here, but it’s important that you start planning your offers and campaigns early, to make sure that your customers are aware of them. But don’t worry, we’ve come up with a few different ideas that you can use in order to make sure that you make the most of it.
On Salon Tracker you can create your own custom SMS messages and send them out to all or a specific range of your customers. Or you can use our pre-filtered templates as a guide. The marketing suite is available on our professional package, making it easy to send out messages straight to your customers. For this August Bank holiday weekend, we thought we would help you out, here’s a few different SMS messages that you could send out to entice your customers:
24 Jul 2019
Utilising Instagram for your Salon!
When it comes to running a Salon, we know that it can be difficult trying to showcase your work to potential customers and also keep up your social media presence. Here at Salon Tracker we believe that Instagram is a salon owners’ best friend. This is because you can use it for things such as: showcasing your work and salon, interacting with customers and also bring in new customers. Instagram is a great way for your salon to display your work. For example, if you have the customers permission, you can post pictures to your Instagram. This will then enable others to see the kind of work you do and will therefore entice them to go and book and appointment with you. Be careful to only post your best work as having a constant flow of posts, multiple a day, could be seen as annoying by some customers which may then deter them from coming in. However, this will rarely be the case and showing off your work on Instagram will help you grow your following as a business. Some of our fave Instagram feeds from our customers are @glamourforever1 and @fiftyshadestanningsalon These Salons do great in showcasing some amazing work making all us here at Salon Tracker want to pop in for a treatment! Communicating with Customers Instagram is also a great way for you to communicate with your customers on a more personal level. This could be from you encouraging engagement on your pictures to you replying to their comments. This will help your customers view your salon as a friendly place and will mean they feel more inclined to keep coming back. Also, from an outsider’s point of view, if they see a salon page actively talking and communicating with their existing customers, they will be more likely to visit that salon. Instagram is also a great platform for your customers to share your work with their friends and followers. By them sharing pictures of treatments they have had in your Salon and you actively encouraging them to mention or tag you in these, this means that more people will be seeing your work and therefore may be encouraged to visit your salon.
17 Jul 2019
Here's what you didn't know about Salon Tracker!
So I bet you're all curious to find out what exactly it is that Salon Tracker has been keeping from you... well, the truth is; it was never really a secret. Salon Tracker is a software of many features which means that some features often get forgotten about when they can actually be really useful and beneficial to your Salon so read on to find out more!
So first things first... Groups.
10 Jul 2019
Feature of the Month! E-Signature Pad
As we go through Summer, we know that this is a really busy time for you guys in the salon. Sometimes, that increase in footfall takes over and you can struggle to manage the admin side of your appointments. Especially those of you that offer treatments that have age restrictions or require patch testing beforehand, as you then need signed customer consent prior to allowing these treatments to be booked. Especially with the new GDPR legislations, you have to ensure that you record this information in a secure way too, in which if you were used to having disclaimers slotted away in filing cabinets – it is essential to ensure that the security of these follow the latest laws.
And so that’s why for this month we wanted to discuss our ‘Signature-Pad’ with you.
03 Jul 2019
Why Are Reviews So Important To Your Salon?
How much more likely are you to try something because your friends recommended you it, or because you’ve read some good reviews about it online? Well, I know I am! Knowing that people have had a good experience somewhere always gives people the confidence that they will have the same good experience too. For the most part, getting reviews from your customers will only boost your salons overall profile, however there can be the occasional one that will do the opposite, but don’t let this worry you, there are plenty of ways around these. But let’s start off with why reviews are so important to boosting your salons footfall…
In the last 5 or so years, the way we search for salons has massively changed. The first thing most people do is Google a salon and have a look at their social media, Facebook and Instagram being the main two. In fact, around 75% of people will go online to find a business before deciding whether to visit it or not. Facebook in my opinion is definitely the best place to market your salon to both your customers and any potential customers that are interested in your services. It not only gives you a platform to post any updates, pictures and offers, but also is a place for your customers to leave reviews (hopefully positive ones) on their salon experience. There are also the classic review pages like Yelp, Yellow Pages and Google. Although the perfect scenario would be that you have tens or even hundreds of 5-star reviews, this will more than likely not be the case. If anyone does leave a negative review regarding your salon, it’s essential that you reply to this to resolve any issues asap and make it known to any potential customers that it has been resolved.
26 Jun 2019
Reviewing Business for the past 6 months, Mabo Client Conference and how we utilise training days to impact the workplace!
We’re almost at the end of the first half of the year. How has the last 6 months been so far for you? We know that it’s a bit different to last Summer, where we had scorching temperatures from early on, this year’s not been so good weather-wise but hey ho hopefully it’ll pick up! Has this affected your business differently though and meant that you’ve seen a bit more footfall than you’re usually used to over Summer?
19 Jun 2019
Feature of the Month - Siteview on Holiday
As we enter the prime holiday season, I’m guessing that many of you will have a holiday up and coming?! Although when you’re on holiday you want to be away from all of the busy work stress, there must be part of you still that wants to know what’s going on in your absence. So, for this feature of the month we’ve chosen Siteview! For anyone who isn’t sure on what Siteview is, it’s a great feature for salon owners as it gives access to the systems reports, the calendar and the overall dashboard.
11 Jun 2019
Have you got unanswered questions about Salon Tracker you'd like to know the answer to? Lucky for you, we created a Q&A session on our Instagram last week and I've pulled together what we think were the best questions asked!
Question 1: Does your software send appointment reminders?
05 Jun 2019
Father's Day Marketing!
Just over a week to go until Father’s Day, how is it that time of year again?! These annual celebrations are always great for salons, as it gives you a chance to put together some promotions and really up your customer count. As with most of our marketing blogs, we’re going to give you some of our top tips on how you can increase your footfall this Father’s Day!
29 May 2019
Salon Tracker’s Best Festival Picks for 2019!
Festival season 2019 is right around the corner and here at Salon Tracker we’ve been loving all the new looks that we’re sure will be showcased at all the festivals this summer. We have decided to put together a look book with all of our favourite up coming trends to give you a little inspo!
22 May 2019
Utilising Holiday Season and Summer Events to Promote your Salon!
Only 1 month to go till the longest day of the year, and the official start of Summer, this year’s flying by don’t you think! So, as we step in to Summer and everyone starts to plan their vacay’s, we thought we’d offer you our best ideas to put some simple sunny tips to get you in the right direction for a seasonal success!
16 May 2019
How to make the most of Prom and Wedding Season!
One of the busiest, most hectic times of the year for salons is fast approaching as prom and wedding season is upon us. Here at Salon Tracker we have a few helpful tips and tricks in order to help you manage and make the most of this time.
08 May 2019
Effective Salon security with Salon Tracker.
I’m sure the matter of your own Salon Security has crossed your minds multiple times; wondering if your customer data is actually safe and if your staff care about the well-being of the Salon just as much as you do… especially if you’re still old-school and use the paper diary as a way of organising your salon and a filing cabinet for all those disclaimers!
Well worry no more, Salon Tracker is cut out to keep your Salon more than secure and here are the reasons why:
01 May 2019
May Feature of the Month - My Reports
It’s 1st May, how time flies! Almost half way through the year already and about to enter one of the busiest times for Salons. So, with this in mind, we have tried to improve our features for you to stay in control of your business and be able to track sales data easier during peak times.
For those of you that have had our Salon Tracker Professional package for a while, you will be used to our advanced reports section, where you can view information on anything from takings, to stock levels and the productivity of each of your employees. And for any of you that are on our Enterprise package, these reports are then visible online where you can log on to our site view app and run them, 24/7, from anywhere you like!
24 Apr 2019
What to Expect From us at Beauty UK and Our Show Tips!
If you don’t know already…we’re exhibiting at Beauty UK this year! For the past few months we have been working on a number of different features, and we can’t wait to show them to you at the upcoming event. If you’ve never been to one of these shows before, it can be quite daunting at first, purely because of the vast number of people there. But I can guarantee that it’s definitely worth the visit! You’ll be able to not only have a demonstration of our Salon Tracker software and ask any burning questions, but you’ll also be able to have a look around hundreds of other exhibitors and even get some great deals!
17 Apr 2019
How to manage a busy tanning Salon this Season!
As we get into the spring and summer months, here at Salon Tracker we know that there will be an increase in people desperate to get that pre summer tan. With this in mind we know that tanning salons and sunbed shops will be getting a large increase in customers in this time. Due to this we decided to share with you our little tips and tricks on how to manage your tanning salon during these busy periods. Online booking is a great feature to have in your salon, especially in these busier periods. As your customers are pre booking beds and are choosing what times they want to be going on, this means there will be a shorter wait time. This will make the busy tanning experience more enjoyable for both your customer and staff members. This is because customers will no longer have to wait ages for a bed whilst it will also mean staff are less stressed and will therefore be happier when they’re at work.
09 Apr 2019
2019 Spring Style
I know you're all probably wondering how we got to spring so quickly and where did those 3 Months since Christmas just go?! Well there's no time to dwell... Spring is upon us and we are loving some of the styles that are IN this year.
We've got some budget fitting styles we think you're going to love just as much as us, and we've even included the link to make it that bit easier for you.
03 Apr 2019
Bank Holiday & Easter Marketing
Well aren’t we a lucky lot, 3 Bank Holidays coming up, weeks apart from each other! Easter is really late this year, but sometimes that’s a good thing for salons, as it’s further in to the Spring months and so you can really push your new season products. You always have the footfall in Spring/Summer anyway, and with all of these Bank Hols thrown in, it’s an extra Marketing freebie for you to use to your advantage.
There’s lots of ways that you can advertise and also run some mini salon-events/promotions around Easter and Spring Bank. Plus, over the past few years through our research and speaking to people, we’ve heard that it’s not always about Easter eggs, people actually apparently now get Easter gifts - bonus for your salon’s retail sales! But also, a great time to introduce friends and family events, as we all know the Sunday’s of any Bank Holiday are prime-time for going out! You could create pamper packages for the girls and grooming kits for the guys, or couples’ sunbeds (depending on what type of salon you are) – but you get the idea.
27 Mar 2019
How Online Booking Can Help Tanning Salons
As we know with winter finally coming to an end and spring arriving, it will officially be tanning season before we know it. Here at Salon Tracker we know how busy tanning salons can get at this time so we have many technicians and developers working on new ways we can help with the running of these salons. One feature we have come up with to help is online booking and we feel there are many ways in which this can help with the running of your Salon.
Shorter Wait Times
20 Mar 2019
Mother's Day SMS Marketing!
With Mother’s Day being right around the corner, this is the perfect opportunity for you to up your marketing game and make the most of this annual celebration. There are plenty of different ways that you can market to your customers, but today were going to focus of SMS campaigns. So, we’ve put together a few different examples of campaigns that you can send out to your customers.
13 Mar 2019
Feature of the Month: Smart Stock Management!
As we approach the busy Spring and Easter period, we just wanted to highlight one of our in-built management features that can really help you with the organisation of your salon during peak seasons. So, let’s talk Stock-Control!
Presumably, you all run stock takes on a regular basis to check that your inventories match up. Whether this be on paper, or through your own current stock-management system, it is imperative to be on top of this within any business. However, by using a barcoded, computerised solution, this can improve the accuracy of your stock-control methods and have a whole range of other benefits too.
06 Mar 2019
How we can help manage multi-sites.
Have you got more than one branch and want to know how you can manage all of them successfully? Look no further, you’ve come to the right place and here’s why…
· HQ licence – Here at Salon Tracker we have the ability to provide you with another licence of the software where you can access all of your sites from the comfort of your own home. This copy of the licence is exactly the same as the ones at the shops so you can do everything as you would be able to do in the shop; this includes: making bookings, editing bookings, cancelling bookings, running all reports, marketing campaigns, staff rotas, stock checks and managing client cards without having to visit every salon… perfect!
27 Feb 2019
Get your Salon Spring-ready!
Hello, hope everyone had a lovely weekend in the sun! Or if you were at Professional Beauty London, like us, then we hope you made some good purchases for the salon!
Speaking of this unseasonal sunny weather, we thought it’s about time we had a chat about Spring and how you can use the next few weeks to ensure you salon is Spring-ready! With the weather being as it is, Spring might not be as long away as we thought! So, what can you do to be prepared?
20 Feb 2019
Feature of the Month - QR Codes
Of course, having a busy salon is what every salon owner wants, but when you have a queue out of the door it can be difficult to spend 5 minutes registering a new customer. This is where our new and upcoming feature will make your lives much easier. For anyone that isn’t sure on what QR Codes are, they’re similar to a barcode, and will enable your customers to easily visit a specific link just by scanning the code. You’ve probably seen them before in shop windows or on advertising boards. Our new QR Code integration will allow our Enterprise subscription customers to give customers the ability to easily register their own customer account online on their phone. Below is an example of one that you could have in your salon. Most smartphones work with the QR Codes, as you can see using the camera on iPhone will bring up the website immediately for the customer just from holding the camera over the code.
13 Feb 2019
Getting Ready for PB and what to expect from Salon Tracker at the show!
Its less than 2 weeks until we will be exhibiting on stand W28 at the Professional Beauty London show! We thought we’d put together a little blog to let you know what to expect from us at the show.
07 Feb 2019
All the social media and marketing tips you'll need to make 2019 your best year yet!
So the long Month of January is finally over! I hope you've had a good month (as good as it can be in January)... but if you haven't had such a good month and you're worrying about what next steps you should take; consider going on a marketing spree and the results will follow for a better February and March. Carry on reading to find out some of our best tips!
30 Jan 2019
Valentines Promo and our Gift Guide!
Valentines Day is right around the corner with many people wanting to treat their significant other, meaning great business for salons. There are many different ways that your salon could optimise the surge in demand for your services and we through we’d also throw in a few of our gift ideas.
23 Jan 2019
How Salon Tracker Can Benefit Busy Colleges
Are you a college looking for software to manage your busy Beauty, Hair or Barbering academy? Here at Salon Tracker we know how hard it can be managing all those customers, students and appointments in just one paper book… Crossings out here, ripped pages there and missed appointments everywhere! So, we’ve come up with a tailored service especially for Colleges like yourselves, which will make your life so much easier.
16 Jan 2019
How to Utilise Quiet Periods in the Salon
This time last month I’m guessing you were rushed off your feet, and now maybe not so much... For many of you, January tends to a quieter month where sales can be quite slow, so this is where you need to use all the marketing tools you can to ensure that you’re still generating those sales. January also gives you the time to re-evaluate your salon, this could be by updating the pricing, looking at new services and retail products you might want to introduce, giving the walls a fresh lick of paint and just reflecting on the last year to see what you could do even better!
There are multiple approaches you could take in your quiet periods to really boost those sales: 1.Aim to get new customers in 2. Reward you most loyal customers 3. Target those that haven’t visited your salon for a while 4. Refer a friend.
09 Jan 2019
Feature of the Month: Annual Charts
Hello, Happy New Year! How has everyone’s first week back been? Hope you’ve all caught up from Christmas and are back in to the swing of things!
We know you’ve had a busy few weeks, but have you managed to squeeze any time in to sit down and start planning yet for 2019? A new calendar year is always a good time to look over your business performance from the last 12 months and is a great way to organise your KPI targets for the upcoming year.
02 Jan 2019
Happy New Year! Hello and welcome back everyone, hope you’ve all had a fabulous Christmas and enjoyed the festivities with family and friends!
But now, it’s business as usual and we all know that January can be a bit of a quieter time for us, but what not a better time to create a plan of action to ensure that you have a successful 2019! It’s also a great time to have a spring clean and re-organise the salon, as there’s nothing worse than having leftover Christmas accessories and old stock dotted about at the start of the New Year. You need a fresh space for a clean positive start.
21 Dec 2018
Another year over! I think this has to have been one of the fastest years for us, I mean I know we say this every year but this one in particular seems to have flown by! For us here at Salon Tracker, we’ve had a jam-packed year; we’ve done 2 shows, expanded our team with 3 new staff members and also brought lots of new useful features to the software along the way (which some of you may be taking advantage of already).
To mention a few feature requests that we have introduced- we have brought to you our upgraded tanning waiting list, improved touchscreen display, a brand-new Salon Tracker colour theme and we made a few tweaks to our calendars too - to make life easier for those of you who have lots of different types of service categories!
19 Dec 2018
Salon Tracker's Last Minute Christmas Present Ideas!
Less than a week to go! Can you believe it? Here at Salon Tracker we know all about that last-minute dash we all go through to ensure we have everything ready for the big day. And so to help, we have decided to compile a list of our best last-minute present ideas!
12 Dec 2018
Feature of The Month - New Years Marketing
Now we all know that January tends to be a slower month for most salons, with people having just spent like crazy in December it tends to be that everyone wants to save and not spend money on themselves. So, given that, we’ve come up with some SMS marketing campaigns that you can send out to make sure that your January isn’t too dry.
05 Dec 2018
Utilising your xmas profit for New Year budgets
I think we’d all agree that January is the longest month of every year. It’s cold, we’re all running low on funds and the one thing we’ve been looking forward to all year is over -(Christmas). So how about we make your January a little more exciting this year and give you a rundown of how you can take a little of Decembers joy with you into dull January! I’m sure you’re all aware that December is booming with appointment after appointment meaning your revenue is more than likely double your average month! Yet once all the festivities are out of the way and everyone sinks back into reality it might almost appear like a ghostl town in the Salon. Well I’m about to tell you how you can turn that around by investing the extra profit from the run up to Christmas in all the right ways.
28 Nov 2018
Getting your Salon Ready for Christmas!
Christmas is just around the corner again! Can you believe it?
It feels like just two minutes ago that we were saying this last year. With this in mind here at Salon Tracker we want to share with you all our top tips on how to get your salon ready for the festive season. This one of the busiest times of the year for many salons ensuring you’re doing the right things to draw in customers and optimise your profits is very important.
Decorating your salon in a festive way is sure to draw new and existing customers into your salon. Decorations such as lights, tinsel and Christmas trees will catch the eye of passers by and encourage them to come into your salon.
21 Nov 2018
Feature of the Month- Our New Touchscreen Features!
As we all know the technology world is changing and more and more people are opting for touch screen pc devices rather than the more traditional mouse and keyboard operated desktops. Touch screen devices have a range of positive features which make them very much adapted for use in a busy salon. They have the bonus of being very quick to use and also easy to train on for new members of your salon team who are trying to get to grips with how your salon is run. They’re also a lot more compact than a desktop pc which means they won’t take up any unnecessary room in your salon. With this in mind here at Salon Tracker we wanted to make our system as user friendly as possible so we have made a few changes to our system to make it easier to use for our clients that are choosing this type of device for their salon.
14 Nov 2018
Black Friday/Cyber Monday, our ideas to ensure you boost your salon sales this season!
OK so Bonfire Night is out of the way, it’s time to look towards the nations next big event, BLACK FRIDAY! It’s retail heaven, a client’s dream, where it seems most businesses across the globe discount their entire merchandise by a significant amount (the tradition is 30%) for 1 weekend only – typically running from that ‘Black Friday’, ending the following ‘Cyber Monday'. Cyber Monday is apparently the day to get your online deals, however, as online shopping seems to have overtaken the traditional in-store method, most retailers now begin their online discounts in line with the Black Friday start date (if not before!).
So, this year it has fallen on Friday 23rd November, slightly earlier than last year but it still gives you a good week and a half from now to get organised if you haven’t yet done so. Get advertising, shout about your deals as early as you want because as the day is renowned for the discounts, all your customers are going to be doing their research early to see which of your products are in the deal. I know normally we don’t shout about you guys giving discount, as we feel there are other more valuable ways to attract customers and keep your business value reputable. Black Friday however is an exception, this is the day to discount and flog all of your stock the best you can.
07 Nov 2018
I’m guessing most of you will know what Movember is and what it is for, however for those of you that don’t it’s an annual event during November where people grow moustaches to raise awareness of men’s health issues. This is a great opportunity for your salon to support a great cause, especially for barbershops. Here at Salon Tracker we’ve compiled a list of some different things you could do in order to raise awareness and money for Movember this year.
31 Oct 2018
No tricks involved, it's the 31st of October!
Halloween is very much upon us and that means it is finally time to get your spook on! If you're in need of a few ghostly ideas then you're in the right place. We've gathered a load of looks off Pinterest we absolutely love!
24 Oct 2018
Feature of the Month - Columns!
For the past few months, the developers behind Salon Tracker have been reviewing the software looking for ways to make the program easier to use. The bookable item columns are the main feature on the booking calendar and take up majority of the screen. Although there is already features available to make the columns bigger or so that the user can see all their columns at once, this new settings feature allows the user to change the viewing of the calendar to working staff members only. This relieves the calendar of unavailable staff who aren’t working that particular day, so now if a staff member calls in sick, their column can be hidden entirely from the calendar, making more room for the available columns and bookings.
So you’re probably wondering what happens to the bookings which are in the column the user wants to hide? The user can move any appointments from that column by dragging the booking in to another column with an available time slot. The developers are also
16 Oct 2018
Salon Tracker's Top 10 Prep-tips for PB North!
1. Travel and Hotels, check! ✔
Traveling from afar? Sorting your travel and hotels early is essential, as you don’t want to get caught up close to the time with expensive train journeys and a hotel miles away from the venue! Not to mention, pricing. Accommodation and commuting services are always so much more expensive around an event, especially in a premium city like Manchester, therefore to secure a good deal close to the event space, make sure you have this booked in good time!
10 Oct 2018
Spooktacular Halloween Marketing
I can’t believe I’m saying this, but Halloween is right around the corner again! This is a great chance for you to get your creative brain on and do some Spooktacular marketing 🎃. We’ve compiled together a few ideas that you can use this Halloween, carry on reading to find out all our tricks and treats for your salon marketing!
03 Oct 2018
Goodbye Summer, hello cosy seasons!
So, we’ve had the very best of Spring and Summer… sensational football, glorious sunshine and BBQ galore but now it’s time to get the cosy blankets out, put the kettle on and prepare your Salon for the Autumn and Winter months to come. We’re quickly approaching the joys of spooking Halloween and festive cheer and I think you all know what that means… a busy, none-stop salon most of the time. So, if you’re wanting a few ideas on how to take some of the weight off of your shoulders when it comes to managing the Salon this year… you’re in luck! Below I’ve listed 5 useful suggestions and ideas to get you started.
26 Sep 2018
Improving your Salons Online Presence
As we all know social media sites such as Facebook and Twitter are a great way to market your salon. As well as being one of the cheapest forms of marketing, it is also one that reaches a wide audience so more and more potential clients will be aware of your salon. Whilst having social media accounts for your salon is all well and good, the larger your online presence is, the more potential customers will hear about your salon. So, here are some of Salon Tracker’s top tips on growing your online presence!
19 Sep 2018
What to expect from ST @PB!
Only a month away from PB North in Manchester central, the biggest trade show in the north of England! Here’s what to expect from our Salon Management Software for the end of this year.
12 Sep 2018
September Salon Tracker Feature of the Month: Advanced Deposits
Ever get frustrated with people not showing up to appointments, even when you’ve sent them a text-reminder message that it seems that they’ve completely ignored? Do you think that people would react the same if you added a little upfront pre-pay rule to their booking? We’ve enhanced our software by advancing our upfront deposits system, to help you to clamp down on people missing their appointments once and for all. Especially with Peak season, Christmas, being just around the corner, your calendars are going to be booking up fast with festive appointments and so you really don’t have time to waste with no-shows! That’s why for September we’ve chosen ‘Advanced Deposits’ as our feature of the month! So how do our deposits work?
You have a few different options when it comes to setting the rules for your deposits. So, if you want to take a set value amount for every treatment that you offer, we have a simple way of implementing this. Or if you want to do specific percentage deposits for a certain range of treatments; so, for example say that you wanted to just take deposits for all treatments that are over say £50, we can also set this up as a rule for you using our product-group permissions feature. You can also set a flat-rate deposit, or a minimum and maximum value dependent on the price of the treatment, therefore the feature is extremely flexible depending on how you wish to run this in your salon.
05 Sep 2018
It’s been a year!
And what a year it’s been! I’m sure we’ve had the privilege of speaking to the majority of our clients already but if you haven’t spoken to us yet… we’re Christie and Naomi, part of the sales and marketing team at Salon Tracker, and degree apprentice students!
Naomi started just over a month before Christie, at the start of August, and this tends to be our more off-peak season; which meant that the first few weeks were focused on picking up the ropes and learning all of the aspects to the job. However, since around the time that Christie started it has been none stop (with it being our peak season) so this has lead us to where we want to be, therefore allowing us to progress and develop further. When we first started we both don’t think we really realised how hard it would be to pick up the role of the job and be able to answer a call without having to double-check answers from our manager Nicki. But once we got closer to the end of September, we found that it was much easier to manage clients of our own and new enquiries, without having to hold to find out more information. We then worked up the courage to deal with more difficult tasks and by Christmas we were flying through our day to day responsibilities.
29 Aug 2018
Feature of the Month - Autumn Marketing with Salon Tracker Software
With summer coming to a halt and the Autumn months fast approaching, you’re all probably tired of hearing the phrase ‘Back to school, back to normality’ but that’s exactly what it is. Here at Salon Tracker, we want to share with you some of our top tips for marketing your Salon effectively this season.
The Autumn season leaves plenty of opportunities for some great campaigns for you to take advantage of in your salon.
22 Aug 2018
My Glam Camping Essentials
Doesn’t the idea of sleeping under the stars sound enchanting? If you’re not the biggest fan of camping, I might have a suggestion for you…
15 Aug 2018
Have you discovered this product yet?!
So, I think you’ll all agree that it has been an outstanding Summer so far. Record breaking temperatures for weeks on end with very little rain in sight… however; sadly, we are coming to the end and soon the woolly scarves and hats will be coming out as we forget what the heat on our skins felt like.
No doubt, you will have caught a tan, whether that was done with safe use of a sunbed or just spending time outdoors - my guess is that you’ll want to keep that tan as long as possible.
08 Aug 2018
Top 10 Tips To Enhance Your Salon's Social Strategy!
Social media should be your number 1 marketing and communication platform for the salon; as according to Statista, "over 2.62 billion people are users of social media world-wide, with around 2169 million people having an active Facebook account alone." It is therefore imperative that your business has a social media profile, as if not you could be missing out on a HUGE market! However, it doesn’t just take you having a business profile to ensure that your networks are seen. You then have to use your social media tools wisely, in order for you to ensure maximum engagement and post reach to the online market. So, here are our top 10 tips to make sure your social strategy improves your business and brand awareness.
No 1: Always have a current profile photo, cover photo and bio
31 Jul 2018
How to look your best at a festival on a tight budget
It is finally peak festival Season - what you’ve all been waiting for since approximately… the end of last festival season! As you’re all aware of the remarkable summer we’ve had so far, I’m sure you’re even more aware of the damage it has done to the majority of the UK’s bank accounts. Football at the pub 4 times a week, holidays, takeaways - because it’s just far too hot to cook in this weather. Am I right? But unfortunately, the footballs off, we’re coming to the end of a sun-filled summer and it’s time to start focusing on our future festivals. Only now, you’re on a strict budget.
Don’t worry, I’ve got you sorted as I’ve hunted some of the best festival-look bargains there is on the internet, and you’re going to love them.
25 Jul 2018
5 Things You Didn't Know About Salon Tracker
We had too much choice for our feature of the month for this month so we have decided to mash 5 of the most unknown, amazing features that Salon Tracker has to offer.
17 Jul 2018
How to get the perfect work-life balance in your busiest months
I know that being a Salon owner is tough work, especially over the Summer. And i'm probably right in guessing that the image on the left is much more relatable than you thought? You get carried away and end up spending 23 hours a day working instead of setting aside valuable time to relax, socialise and do the things you love.Now is the prime time to turn it around and start enjoying work whilst enjoying catching up with friends and taking up hobbies all at the same time.
11 Jul 2018
Reviewing your Salon Business for the first half of 2018
Hello, how’s everyone enjoying this gorgeous sunshine?! What an oh so fabulous Summer we’re having! Saying this, how has business been for everyone so far this season? We’ve heard mixed thoughts from our clients, with some saying it’s been so much quieter than the average Summer. However, some have said that this year has been great for up-selling their retail products, as more and more clients are looking for something to lock moisture in to their hair and skin with this dry spell!
Whichever it is for you, either way, we’re already half way through this year already, can you believe that! It’s officially less than 6 months till the next peak season, Christmas! So, this week we wanted to discuss how you can evaluate your last 6 months of business and how you can use this evaluation to plan wisely for the upcoming half of the year!
04 Jul 2018
When should you post on your social media?
Did you know that there are over 3.196 billion people active on social media! That’s 42% of the world population! Obviously, your main focus would be those in your local area, but social media has all of the tools to ensure that you are approaching your target audience. It is important to make sure that you are posting on a number of different social media platforms, however the time you post could massively impact how well your tweet does and how many people it reaches. There are thousands of articles out there that go into when the best posting times are, but don’t worry you’re going to go to go searching through them all, I’ll do that part for you! There are two factors that can influence the best time to post; the day and the time. From doing some research I found that in the UK the best days to post are on Monday and Thursday, with Sunday being the worst in terms of engagement. The best times to post are between 8-9am, probably because this is when most people are travelling to work and 5pm when a lot of people will be leaving work, surprisingly, 2am is also one of the best times to post 🤷️.
27 Jun 2018
Top 5 Beauty Buys
I can’t believe we’ve gone through June already! For the end of this month’s blogs, I’m going to invite you to try 5 beauty products I’m obsessed with! I will briefly explain each product and describe exactly why I love it so much. Whilst we’re just entering summer 2018 there couldn’t be a better time to prepare for healthy, glowing skin. I’ve loved experimenting with different types of makeup and skin products so this week’s blog is right up my street! Everyone loves having tanned glowing skin and sitting in the sun, just make sure you stay protected!
20 Jun 2018
Feature of The Month: SMS and Appointment Reminders
For June’s feature of the month, I’m going to explain how quick and easy it is to contact clients through text messaging!
Whether you own a tanning, hair or beauty salon, text messaging can be used by any business of any size and to your advantage. This feature is undoubtedly the most commonly used and effective method of marketing for salons, it is extremely important for a growing business to know how to use SMS and encourage clients to return back through the doors of a business.
12 Jun 2018
Salon Tracker's Top Tips to Achieving Successful Father's Day and Summer Marketing Campaigns!
Less than 1 week to go until Father’s Day, and just a few days left until the first official day of Summer! This year is going fast, right? So, as we step in to Summer, we thought we’d offer you our best ideas to put you in the right direction for a successful season.
There are lots of events and areas that you can use to market your salon over the Summer period. Obviously, as just mentioned the next main one we’ve got coming up is Father’s Day. But then not long after we also have School and College Proms, University Graduations and Weddings to cater for, all of which are typically planned for during the Summer months.
06 Jun 2018
Why a Competitor Analysis of Local Competition is Essential
If there’s only your salon in your local area then you’re rather lucky, but I’m guessing for most of you there’s a few other salons nearby? You may not always think of doing competitor research for any nearby salon, however it is something that you could really find beneficial to your business. By competitor research I don’t mean walking past all of the salons nearby and trying not to stare too hard but getting a close enough look to pick up some details. Well I mean, you could do that as a starting point, but there’s a lot of better ways that you can gather your research…
The first port-of-call would be to find out exactly who your competition is. The easiest way to do this would be to just do a search on google for salons in your local area. Once you’ve got a list of all of your competitors, you can begin collating information about them, and really start defining who will be your direct competition and who is sort of your secondary competition. Nowadays most salons will use social media, especially Facebook, and this is the perfect place to find out all of the latest news about any of your competitors. This could be their latest deals, any new services, reviews, photos, events, pretty much anything you need to know can be found on there. You could draw inspiration from their posts or their services, they might offer something you’ve never heard of so it might be a good idea to start offering it if its something that you could provide. Perhaps you see that they’re doing a deal on something that you also offer, you should try to match it or even beat it to try get more customers in. The main con of social media is that this also means that if you use social media for your salon, then I would guess that your competitors are also looking at your page, so if you decide to promote an offer on your social media pages then there’s a good chance that they will see it and want to offer something similar, if not better.
30 May 2018
Do you use social media to it's full potential?
The average hair and beauty salon loses between 10 and 25% of it’s clients each year. To put that into perspective, after 3 years, that’s half of your client base gone…
23 May 2018
Create the Perfect Email!
Now I know it may seem that emails are becoming a thing of the past, but they are still one of the most used and most effective marketing tools. There are plenty of great providers out there that you can use to really maximise the benefits of using email marketing. One that I recommend you using would be Mailchimp, for starters its free, but it offers a range of different templates and designs that you can customise to your needs. The method of A/B testing is one that’s used widely across many businesses, and at first it can be quite tricky to get your head around, but online tools make it very simple and easy to do. So, I know some of you will be thinking “I’ve got no idea what you’re on about”, so let me think of the best way that I can give you a full detailed description of what A/B testing is, but I’ll try keep it to only a few sentences… A/B testing is designed to allow you to send two emails to only a percentage of your customers, from this you will be able to determine which email has the better open rate or click rate. After a certain amount of time Mailchimp will then send the email that performed better to the remaining percentage of your customers. And then overtime you will be able to complete a number of different A/B tests to find the perfect design, template and subject that your customers will want to open. So essentially, you’re creating an email that your customers will want to open, which is great if you have any offers on that you want to get out to your customers. It can be quite a lengthy process, but if it gets more people into your salon, then it’s worth it! Well, I hope that’s sort of made a clearer picture in your head as to what A/B testing actually is.
16 May 2018
It's Sunbed Awareness Week; so here are Salon Tracker's 'Tanning Rules'
It’s that time of the month again, where we run through one of our most relevant and favourite features with you. And with the recent amazing weather, we have had lots of feedback from our fellow tanning-salon clients that their footfall has been through the roof! So, with this summer-spurt hopefully continuing and as we enter the holiday season, we just wanted to discuss how to ensure that your clients tan as safely as possible when using your beds. And with the sunbed association running a 'sunbed awareness' campaign this week, we thought that this was the perfect time to share our feature for this month: Tanning Rules.
09 May 2018
5 fault-proof tips on how to provide a 5* star Salon service
It’s common knowledge that your sales are bound to go up and down, but great service is forever. Which is why we’ve written a helpful blog full of tips and tricks on how to provide the most memorable, 5* service!
01 May 2018
Spruce up your Salon this Spring!
It’s May! The month with double Bank Holidays and plenty of Spring weather (we hope!). We’re officially in the Spring/Summer season, so your salon footfall is naturally going to increase with everyone rushing to get their pre-holiday treatments booked. And if any of these are new clients, your salon atmosphere and appearance are the first identities and long-lasting impressions that a client has of your business. This being said, throughout Summer, we therefore think it’s really important that your salon reflects the season that we’re in, just like at Christmas you would always put up your best festive decorations. It should be the exact same with Summer, as this is equally one of your busiest times.
26 Apr 2018
National Hairstylist Appreciation Day!
I would like to think that you all already appreciate your hairstylists, but on National Hairstylist day you should make sure you go that extra mile. The official day isn’t until the 30th April, so hopefully this will give you a few days to make sure that you are fully prepared for anything special you might do to show your appreciation. Here are just a few ideas that we’ve put together for both your hairstylists and your customers: If you already have our Salon Tracker software then this would work perfectly for you! Get your customers into your salon on National Hairstylist Appreciation Day by promoting an offer. An example of text that you might a send out would be “We’re celebrating National Hairstylist Appreciation Day, visit the salon on April 30th for 15% off!”, just a little incentive to get your customers in. Even if you don’t have our software, you can still push some sort of offer, Social Media is a great place to promote any offers, or even just putting something up in your salon window.
18 Apr 2018
Your 4-week count-down guide for a fully compatible GDPR Salon
We are just over 4 weeks away from the grand release of the GDPR, that’s only 28 days to make sure you are more than ready for it, and don’t end up being charged 4% of your annual turnover. To put that into perspective, if your salon makes £80k a year, you’d be charged £3200 just for making one silly error. That’s not something you want, so here’s how you can avoid it:
• Data must be processed in a way which guarantees suitable security of client’s personal data. This comprises protection against unauthorised or unlawful processing and covers accidental loss, destruction or damage by having applicable technical structures in place and suitable organisational measures. Salon Tracker hides all client data, it needs to be unlocked to gain access and every time it is unlocked it is tracked in the data base.
11 Apr 2018
Feature of the Month; Help Videos!
I'm sure you all know the struggle when you just can’t figure out how to do something, or the feeling of not wanting to do something wrong. Well, recently on Salon Tracker we have added a new feature; help videos! We’ve created over 50 help videos that you can watch (as long as you have an internet connection) ranging from just simply adding a customer to setting up your customer discount groups.
To find the help videos, just go to the help section and then click on the help videos tab. They are split into the different left menu options, and within each tab you can watch the related videos. To watch a video, just click on the title and it will automatically play. The videos are simple and easy to follow, and have a step by step guide on how a certain task can be completed. However, if you are struggling or something isn’t working quite right, don’t hesitate to contact our support team on 0113 350 8232 and we will be happy to help you out!
04 Apr 2018
Marketing your Salon this Spring
Hello, and welcome back! Hope you all had a lovely Easter and managed to have some fun even though Winter decided to hang around, we know some of you even experienced a bit of snow on Bank Holiday! But hopefully that’s the last of it now and we can finally start to get in to Spring-mode. So, speaking of Spring, it’s time we did some marketing and discussed some top-tips on the upcoming events that you can use to ensure you have a successful season.
Online Visibility – Let’s get social! Do you have an active company website and social media page? In this day and age, everything is technological and so if your business isn’t active online, this can be detrimental to your sales. Facebook has vastly become a popular ‘check-point’ for people to identify a business. Where in the past this may have been through your Google listing, or just through word of mouth, nowadays people go to social media pages to look at your businesses recent activity, to determine whether they’d like to purchase/buy a treatment from you. It’s crucial that you regularly update your social networks, to ensure that clients can see that you are current and that you constantly communicate with your followers, as this can help to prove a good business reputation.
28 Mar 2018
Sunday chills spent in the most satisfying way
I know spending your Sunday doing anything other than laying in bed with Netflix on and munchies at the ready might sound a little daunting, but its time to get out of that winter hibernation mode and roll into the summer of success! Sunday’s can be spent doing all kinds of things, but we’ve got a few ideas lined up to help give you that little boost of motivation when you need it most.
21 Mar 2018
Easter Marketing Tips!
Easter is coming relatively early this year, falling on the 1st of April, so you need to get planning ASAP! For this week’s blog we thought we would share with you our best Easter marketing ideas for you and your salon. The obvious Easter marketing tip to give would be to run an Easter promotion. Giving your customers some sort of special Easter offer will encourage customers, both new and current, to visit your salon. The main benefits for doing a campaign is to increase the number of people visiting your salon, which will also hopefully bring many new customers that will return in the future. Another big benefit of offering some sort of deal to your customers during and Easter is that you will be able to up-sell your full price retail products, as people will be more inclined to spend money if they have saved on their service(s). Here’s an example for an Easter promotion that you could do:
16 Mar 2018
Are you ready for the GDPR? We are!
With less than 2 months to go until the big change we thought we’d give you a run through on what we, here at Salon Tracker have done in order to be fully GDPR compliant. Meaning you can put your trust in our Software and put your mind at ease.
14 Mar 2018
Feature of the Month; with a twist!
It’s time for our monthly blog, that we know you all love, on what we value to be the “feature of the month”. However, this month, there’s a little twist…
Our software developers have been working extremely hard these past few months, as they have taken on-board the voice and opinion of our loyal clients and pursued their thoughts into some new and pretty impressive features. So instead of one feature of the month, we’ve decided on our five features of the month… because it was just so hard to choose!
05 Mar 2018
Safe-Tanning: How Salon Tracker can help you to maintain maximum client safety
Hello there and happy month of Spring (hopefully). Now, as we enter the fresh daffodil season, it is likely that you will see an increase in footfall in your tanning salons due to the fact that people are wanting their glowing base-tan prior to their spring-break. Still, many of you will know that there remains to be lots of contrasting opinions surrounding the use of sunbeds and their potential dangers to people if they over use them. So as a salon software company that specialises in tanning, we just wanted to discuss with you how we have designed and built our software to ensure that sunbed clients are tanning as safely and legally as possible. So, without further due let’s chat sunbed safety.
First off, a few things about Vitamin D. Your body creates Vitamin D by using sunlight or UV rays. Therefore, it is essential that over a lifetime, every single person is exposed to some form of sunlight, with the current recommendation being 5 minutes 2-3 times per week on average for a person to sustain the amount that they require to produce enough Vitamin D all year long. In some countries however, and especially in the UK & Ireland, we are prone to much longer Winter months, meaning that this 15 minutes per week average can prove to be difficult, as the sun is not strong enough to produce the UV rays needed for our skin to absorb enough to make Vitamin D. This was therefore the start of sunbeds and also the vitamin capsules that you will find in many supermarket or pharmacy stores.
28 Feb 2018
The Do's and Don'ts of a successful Salon Consultation
Whether you own a tanning, hair or a beauty salon, providing consultations for your clients is essential for their safety and overall satisfaction. Often it is during a consultation that you truly get to know your clients’ needs and good communication from your site will put them at ease before a treatment. So why are many salons skipping the consultation even though this could be fatal for your business?
21 Feb 2018
Thinking about pushing your line of retail products? Here’s how to do it the right way!
I know you’ll want to bury your head in the sand when it comes to talking retail products… let alone actually doing something about them! Not to worry, we’ve got a long enough list of tips and tricks to help you get your salon retail sales flowing and the dust on those shelves no longer showing!
14 Feb 2018
Feature of the Month - Permissions
Happy Valentines day everyone! For our feature of the month we are focusing on permissions, a feature beloved by our clients, mainly down to the fact that it is as simple as ticking a box. I don’t know if this applies to all of you, but not all salon owners would be 100% comfortable with leaving their salon for a ‘relaxing’ vacation knowing that their staff have full access to their system. So, by having the permissions feature it just gives owners that peace of mind that staff aren’t accessing anything they shouldn’t be.
07 Feb 2018
Professional Beauty London 2018 - New Features and how you can prepare for the event!
Less than 3 weeks to go until the big event! It’s time for #PBLondon again, we can’t wait and as always, we’ve got a few new features in store for you this Feb! So, what can you expect from us and also how can you ensure that you get the best out of this year’s show.
Professional Beauty London is always the biggest of the PB shows in the UK, with the event being held at the Excel the floor space is so much larger than other venues, meaning that there is a lot more room for increased exhibitors to attend. Saying this, you only have the exact same time at PB London that you would have at any other event, as the show only runs across 2 days like it does at all other locations - so you have to plan accordingly to ensure you get around all the stands that you want to see.
31 Jan 2018
How can you stand out this Valentine’s Day
Many want to treat their loved ones on Valentine’s Day to something special. Whilst chocolates and flowers are still a popular choice, more and more people are looking for something special and a little bit different. Therefore, salons and spas can take a significant role in the decision making process if you play your cards right. Valentine’s Day also means that Mother’s Day is right around the corner, and with two gift-heavy holidays, there are plenty of opportunities to boost retail sales as well as appointments. If you are still reluctant whether your business should participate in the hype and need convincing, let me tell you what a commercial opportunity 14th February is.
24 Jan 2018
How to save a penny or two without noticing a difference!
If you’re just starting out, going through a dry patch, or just generally wanting to save money in your salon, then keep reading! Here are just a few ideas that we came up with that you can use to save some money in your salon.
18 Jan 2018
Do you know the Health & Safety requirements for your salon?
You might not think that being in the salon business is a risky one, but there are numerous rules and requirements that you must follow or your business could suffer. I’m hoping that you already know and follow these health and safety requirements, however I would still suggest that you read through them just to make sure!
Understand your requirements
As you have a ‘duty of care’ to your employees and clients, both you and your employees must be aware of the health and safety requirements in your salon.
17 Jan 2018
Utilising Facebook within your Salon Business
Facebook was founded in February 2004, so almost 14 years ago. From my personal experience, I remember starting to use the platform properly around 2008-2009, as at the time that Facebook launched, there were other competitive social media sites that were still extremely popular, like Myspace and Bebo to name a few. However, for today’s younger generation, they probably won’t even remember a time without it, and as the social world carries on advancing, Facebook is one of the essential social networks that every business needs to have an up-to-date profile on. Simply because, it could be almost detrimental to your company if not. Facebook is the new google. It is one of the first ports of call when people are checking companies out now, and especially in the salon industry. If your business is no where to be seen, it’s almost as if you’re not legitimate or don’t have that online presence for people to be able to identify your current reputation with the public.
10 Jan 2018
Your go-to guide on how to establish your new Salon in the best way
We know that opening a new Salon can be challenging at the best of times, in fact so challenging that it is a proven fact that roughly 1 in 3 small business fail within the first 2 years of opening. Which is exactly why we have come up with our very own Salon Bible for all you newbies out there. Something you can rely on to guide you through to an exciting, successful Salon!
03 Jan 2018
How to create the right New Year's Resolutions
The New Year is all about resolutions and setting goals for the year ahead. While most people start with the obvious ones (eat healthy, exercise more, save money), by the time January comes to an end many realise that other priorities have crept up on them. This results in resolutions are discarded and put in the back of their minds. Setting goals and a strategy for your salon business is essential for growth and motivation. It is important to visualise your goals and decide what direction you really want to go. However, this can be overwhelming if you don’t know where to start. Trying to achieve too much at once can backfire and therefore it is important to identify what you are hoping to achieve throughout the year. Setting resolutions for your business is a great idea, but it's all about the right resolutions so that you won't fall into the trap of trying to achieve things that are sheer impossible.
02 Jan 2018
A New one just begun!
Hello, and Happy New Year! Welcome back, we hope you all had a fantastic festive holiday and spent quality time with family and friends.
But now let’s get back to business, ready to take 2018 with both hands and get off to a successful start! We can’t wait to get started with helping you guys to improve your salon management and boost those business sales, let’s do this!
22 Dec 2017
Another year over...
And that’s a wrap for another year! I’m sure these years are getting faster, but yet again we find ourselves at the end of December and about to begin a new chapter. It’s been another brilliant year for us, one of our busier years in fact! We’ve got lots of new faces, and that’s not just clients - we have a few new members to the team as well which I’m sure for our current customers you’ve had the pleasure of chatting to some of them over the phone these past few months.
We’ve met many of you at the Professional Beauty shows this year in Feb and October too, which was a pleasure as always. And speaking of the event, I’m excited to announce that we are again exhibiting at Professional Beauty London on 25th/26th Feb! We will be on stand W16, so be sure to visit us there! In fact, you can sign up for your FREE ticket now using our link below:
20 Dec 2017
Marketing tips to make sure you start 2018 with success!
So, after the busy buzz of the Christmas period, Jan and Feb can seem like extremely quiet months for your business. I mean, in comparison to the rest of the year they are always going to feel quiet, but after the extremely frenzied festive period, the contrast can feel noticeably greater. Still having said this, there are some extra things that you can be doing to boost your business footfall and sales a little bit in to the New year.
In the toughest months it’s all about product placement and setting the right marketing campaigns to catch your clients eye above all other competitors.
12 Dec 2017
Email Marketing and how it’s done right
Whoever says email marketing is a dead art form is very mistaken. Pretty much everyone still has an email account these days and uses it. Smart phones and other portable devices have made it possible to connect and stay on top of your emails on the go and at any time.
As a salon owner, you own a business that flourishes from customer interactions that needs to develop ways to attract new, as well as retain current clients. Email is not only a powerful marketing tool it is also free to use with many providers. The options with emails are plenty and it can be used in many ways, from campaigns to promotional emails. There are a few simple steps you need to do in order to optimise your emails, to get the most our of them.
06 Dec 2017
Feature of the Month - Site View
We can’t believe it’s already December! Where has the time gone? Anyway, it’s time for another feature of the month blog, and this month we’re focusing on Site View! For those of you that don’t know, Site View is a great feature that allows salon owners to have full access to their systems reports, takings, staff and refunds. It also allows your staff to look at their upcoming bookings, and their rotas for the upcoming weeks. Here’s just some of the ways that Site View can benefit your Salon:
Access Anywhere at Anytime
28 Nov 2017
Salon Trackers Christmas coaching on how to make the most out of your salon this season!
I am certain you are all aware that nerve-racking November is already upon us and with Christmas just around the corner, there isn’t any more time to waste when it comes to getting your salon out there!
22 Nov 2017
Feature of the Month – Salon Insights
Following our last feature of the month we thought to continue to write about a feature that you perhaps didn’t know about.Therefore, this month we are introducing Salon Insights, a feature that has been around for a while and we thought to remind you of its advantages. If you haven’t heard about it yet, it is basically an all-round analytics tool that helps you keep track of sales, performances indicators and growth of your salon throughout the year. It is the perfect tool to find out when your busy periods are and what months are quieter. This not only helps you to plan accordingly to any busy periods but also helps to think about promotions when you have quieter periods. Salon Insights can be accessed on a PC or mobile device and is a beneficial way to stay in control of the salon, especially if there should be a time when you cannot be present to oversee everything.
14 Nov 2017
The 6-week Christmas Countdown is officially on! Here’s how to keep your Salon spirits high in the process:
If you’re unsure as to where the year has gone, and how we ended up in November with only 6 weeks left until Christmas day, then good. We’re in the same boat. Now you’re on board… I’m going to fill you in with 6 ideas’ (one for every week we have left) as to how you can keep not only your clients happy, but your staff as well.
08 Nov 2017
Why it is essential that you take part in this year's Black Friday!
Normally, November starts the countdown to advent but no, not anymore. November = Black Friday and our reduced Christmas gifts for friends & family (and a few treats for us while we’re at it)!
From what I can remember, Black Friday has only seemed mega-popular in the UK over the past 3, 4 years or so. It was always massive in America, but it’s so great for UK business now that we have jumped on the band-wagon too!
01 Nov 2017
How to get the most out of your software
Christmas is just around the corner and many salons are already filling up their appointment books rapidly. Understandably, you want things going as smoothly as possible during this busy period and being prepared is just one of the measures you should take.
Working with software, especially Salon Tracker is designed to make your life easier and manage your salon through every period of the year. No need for pen and paper anymore, as you now have everything electronically available. Good advice is always helpful when your head is full of other important bits to keep track off.
25 Oct 2017
How your Salon can help Children in Need this year!
Children in Need is right around the corner again! Here at Salon Tracker we want to help in any way possible, and I’m hoping you do too. Your salon is the perfect place to raise some money for Children in Need this year, but it’s all down to the planning and preparation that you put in. There’s no need to panic though, we’ve mustered up some of our best ideas for you to run in your salon!
18 Oct 2017
Feature of the month - Hidden Features that you perhaps didn’t know about!
For those of you that regularly follow our social media and news page, you’ll be aware that we are exhibiting this weekend at Professional Beauty North! Quick reminder also…if you haven’t got your ticket yet, you can bag yourselves a free one using our link here:
11 Oct 2017
The perfect spell to make your salon sales soar this Halloween
As we get into the month of October, there’s only one thing that’s on every salon owner and workers mind, Halloween. This and how their salon is going to take advantage of the guaranteed Halloween rush. Here at Salon Tracker we have come up with a few tips and tricks for you salon owners to take full advantage of to market your salon properly in order to have a happy Halloween rather than a horrifying one!
09 Oct 2017
Everything you and your employees need to know about protecting your client details in time for the launch of GDPR 2018
I am hoping that you are already aware of the new and updated law coming into effect on May 25th 2018. I am also hopeful that you are already considering the changes you and your salon may need to make in order to comply with the new regulations. However, if you’re not, we’re here to help and want to make it as easy as possible for you and your staff… so take a seat, a notebook and a large coffee; you’ll need it!
04 Oct 2017
Ways to improve your social media!
We’re now in a world where people are constantly checking their social media pages, so if you don’t already have social media accounts for your salon, well you’re missing out! The best thing about social media is that its FREE, yes you read that correctly, free! Facebook, Twitter and Instagram are the three main social media platforms with over 2.8 billion active monthly users combined, so why not use them to your advantage! Maybe you already have accounts but they aren’t really working out for you? Well fear not, I’m going to give you our best tips so that you can improve your social media and make it worth your time. When you Google a salon name, the salons Facebook page will be often be one of the top results, and its where potential customers will be able to see what people think of that salon. Facebook reviews are seen as a saviour for many people, and they will often help them to make up their mind on whether they want to visit your salon or not. They can give a potential customer that extra level of trust that you’re going to do a good job and not ‘ruin their lives’. So, my top tip would be to ask your customers to leave a positive review on your page, if your page has a bucket load of 5-star reviews it could be the difference between someone visiting your salon, or going to your competitor down the street. Persuading your clients to leave you a review isn’t as easy as it sounds, maybe start by asking your most loyal customers who you can trust to leave you a positive review. The last thing you want is potential customers seeing a bad review on your social media page, so we recommend that if someone does leave a bad review, you immediately reply quickly and positively, even apologising when they are in the wrong. This will often lead to them deleting their review, or even posting a new, more positive one, and even if they leave it be, potential customers will be able to see that you have at least attempted to resolve the issue. I know it can be hard finding the time to post on your social media pages, especially when you’re a salon owner. But there’s no need to panic, there are plenty of websites out there with a sole purpose of helping you, well not just you but you get what I mean. A great online scheduler, that’s once again free, is ‘Hootsuite’. Hootsuite is the perfect way for your business to plan ahead with your social media, anytime you have a free hour or even a few minutes you can schedule some posts that will then automatically post on the date and time that you want. It’s important that you plan your content, and make sure that you’re not only keeping your customers up-to-date with the latest salon news and offers, but you are also posting more personal and relatable posts. Social media however is the best place for you to be posting any offers or deals that you are currently giving out. Your customers or any potential customers will be able to just view your social media pages and immediately see that you are offering these deals without physically having to visit your salon. You need to be using these platforms to show your best work off to the world, so why not ask your customer if you can take a quick picture of their latest hair style, or set of nails, and then post it on your social media. Instagram probably first sprung to mind when I mentioned posting pictures, and obviously it’s a great platform to use, as people will go to your Instagram expecting to see pictures of your work, but make sure you don’t shy away from posting them across all of your platforms. If potential customers can see the great work that you have been doing, then this could, again, be the deciding factor in whether they visit your salon, so why not give it a go?
26 Sep 2017
Autumn Marketing Tricks by Salon Tracker Software
We’re back in autumn already! We can’t believe it, official 3 month Christmas countdown. In fact, 3 months today we’ll all be well untruly in our element, pressies opened and nicely stuffed from 3 days of festive binge-eating!
So, what can you be doing at the salon this autumn to ensure that your peak-season is a successful one? There are lots of events that you can take advantage of throughout the next couple of months and in the lead up to Christmas, like Halloween, Bonfire night and Black Friday! And also a couple of Charity events, which are great for fund-raising money for a good cause but also, raising brand awareness & great projection for you! For example, you’ve got ThinkPink in October for Breast Cancer awareness & Movember for attentiveness to men’s health!
19 Sep 2017
Why Trade shows are great for every Salon
We have attended Professional Beauty North for quite some years now and it’s always a pleasure to return to Manchester Central to meet new people. As a business, whether you are just there to visit or if you are exhibiting, it is a great place to network and find out about the latest products and treatments. Especially for salon owners, trade shows are great opportunities to purchase new equipment and gather inspiration for the salon. However, if you have ever attended a show you know how busy these can get. Businesses try to talk to you about their products and services and try to offer you the latest deals. It is easy to lose focus on what exactly you need and why you came to the show in the first place.
13 Sep 2017
Feature of the Month - Filtered Marketing
It’s that time again! Our latest feature of the month is filtered marketing, and how you can use it to benefit your salon. Our customers often contact us asking for help sending out their latest campaign, mainly just because they want to make sure they’re doing it right. With the world becoming more and more digital, it’s important that you as salon owners use this to your advantage, and it can be done directly from our Salon Tracker Software.
One of the most obvious advantages to marketing would be that you can target certain customers and audiences. With our built-in sophisticated marketing suite, you can send SMS messages, emails and letters to your clients, however the SMS feature is the most useful to salons with around 98% of SMS messages being opened, making it the perfect way for you to reach out to your clients. Although it may be a thing of the past, you can also send letters and emails to your customers, our marketing suite does all the work for you, all you have to do is send them out. Salon Tracker comes with 8 pre-filtered campaigns, a custom campaign and 20 marketing filters, however even with the pre-filtered campaigns you can still edit and change them to how you would like. Perhaps you want to try and attract customers who haven’t visited your salon for a while, the system will track customer spend and highlight the customers that haven’t had an appointment for a while. An example of how the pre-filtered campaign would look is:
06 Sep 2017
Tips for Salon Owners when Hiring Staff
‘Without a goal you can’t score’. - Casey Neistat
Finding and hiring the right staff for your salon can be a tiring challenge that sometimes just can’t be avoided. A shortage of skilled candidates in the industry will make it even harder to find the right person and the last thing you want to do is take on someone, you’re not quite sure about just because you need more staff. Nevertheless, we don’t want you to dismiss new possibilities altogether and with the right tips and tricks you can find the right new people for your business. To make things easier we have compiled a few useful tips from beginning to end, concentrating on what to look out for when hiring.
29 Aug 2017
Your Sunday Night Regime to ensure you start the Working Week off well!
We all know the feeling - Monday-morning dread. We’ve all felt it at some point in time, the ‘I need 3 large lattes before I can function’ mode, whether this be when we were at uni, going through exams or starting the busy working week. (And if you haven’t ever felt it, then kudos to ya!)
Anyhow, if you’re feeling slumped first thing on a morning, this sometimes means that your day may not be as productive as it perhaps could be. But, having said that, just a few simple changes to your Sunday night routine, diet and sleep pattern can all have a huge impact on your mentality for the start of the working week. If this sounds like it may benefit you, read on…
23 Aug 2017
Promote your Salon to Locals using the Web
One thing all salons need is exposure. Today we’ll be giving you some handy tips and tricks when it comes to exposing your company in your local area. For salons, no matter if it’s hair beauty or tanning, it is a given that most of your customers will be from the local area. However, relying on your loyal customers will hardly bring any growth to the business and many businesses are using various marketing strategies to encourage potential customers to book. If you want to get noticed by more people, whether you are a multi chain company or want to be the big deal within your community, the web can help you in many ways. Promoting your salon’s products and services online, through platforms such as Facebook and even mobile is quickly becoming the way to go.
16 Aug 2017
Our Tips For The Back-to-School Season!
Although it may seem like the summer holidays have only just started, school is right around the corner again. For many parents, the summer time can often be seen as a time to try get the best possible deals on new uniforms, stationary and all the other countless school essentials. However, for you as salon owners this time can be used wisely to attract sales and to promote your business. Here are a few straightforward tips that you can use to ensure that the ‘Back-to-School’ period is a successful one. Promote to Parents and Students
08 Aug 2017
Feature of the Month – Unlimited Tanning Courses and Happy Hour Deals
August is here, which means it’s time for another feature of the month post. As most tanning businesses are booming over the summer months we thought it would be worth diving into special tanning options on our system that might come as a surprise to you, as our technical and advanced features are often forgotten. However, what most people don’t know is how much easier they can make salon management. Especially for our Tanning Salon owners! We thought about ideas and what we could do that we haven't already done. We talked about tanning features before, such as security and tanning rules. But we realised that we have never really talked about how you can actually manage your minutes and courses and especially any special offers through the system. Therefore, this month we wanted to dive into the option of controlling your Unlimited courses and Happy Hour sessions directly from the system.
01 Aug 2017
How to use the UK’s Summer Festivals to up your Salon Sales!
August! The month of some of the UK’s biggest and best-loved festivals. Spread all up and down the UK you’ve got Creamfields, V, and Leeds & Reading – festivals that are a whole mix of music genres from house to pop to indie/rock! So, a perfect time to attract clients of all different interests and to run some festival-themed campaigns to attract each of these target audiences.
So, dependent on where your salon is based, you’re going to want to research the genre of the festival that is close to you in order to market to the appropriate audience. For example, look at the average age of the visitors, what their common interests are, and so on. This way you can create a strategic campaign that is well suited to attract that particular clientele.
26 Jul 2017
Reception and Front Desk Organisation for Salons
Salons are not just about good service, talented staff members and plenty of bookings. However, all these things have one important aspect in common: Good Organisation!
Success often starts at the front desk and therefore it is important to keep it clear and organised, as well as have a clear strategy on how it is managed. However, you should not be too busy to class front desk management/ organisation as trivial.
Managing your front office effectively is often not a primary business objective; but it should be. If your reception or front desk is unwelcoming, it will portray to customer that your salon is not very 'service oriented', meaning you could be driving customers away with this. Organisation does not mean what goes behind your desk but also how your front desk organisation portrays to customers and the business. A well-organised appointment book prevents you from making mistakes that have a negative impact on the customer and therefore the business. Keeping an eye on finances and reports can help to create an annual action plan and develop strategies for quieter periods.
18 Jul 2017
July's Feature of the Month: Salon Tracker Seamless POS
So it’s time for our Feature of the month, again, gosh this year is flying by - we’ll be writing about winter soon! Anyhow, we wanted to really strip back this month and instead of exploring some of our more technical and advanced features, we wanted to instead talk about one of the most simple and fundamental benefits to every salon owner. This is our Seamless POS tool.
12 Jul 2017
Best Kept Salon Secrets
I’m sure a lot of you are asking yourself these questions. What are successful salons doing right and what are their secrets? What methods are they using that I haven't already tried or thought about or? Is it just pure luck, or is there more to their success?
All of these are justified questions and there are many articles about that topic. The simple answer is that successful salons invest hard work and effort into their business growth. They don’t rest on successful periods but rather innovate themselves when it’s quieter and they have the time to improve. We all know that hard work pays off and therefore we have a few other tips for you on how to change your business around:
03 Jul 2017
Why Online Presence is so Important for your Business!
Last week we were all astonished that it had been 10 years since the first ever iPhone was released. I mean, we can’t even remember a time without our smart phones, what did we do?! But it’s strange to think that it’s only in the last decade that these technological advances have really evolved, where we can’t imagine a time where we didn’t have these forms of transportable technology. It just goes to show how the way of the world has changed in the last 10 years. I mean, as a kid we used to read story books and join dot-to-dots in activity books, nowadays the kids are better on iPad’s than most of us adults - with the majority of our traditional games now going digital on these devices!
So, just a little something to think about, as the younger generation in another 10 years’ time could be some of your clients and the technology will by then have advanced even further, we would expect. Having said all of this, we just wanted to discuss with you the importance of your business being online, and why it is essential to have digital platforms to be able to communicate with your clients.
28 Jun 2017
How you can create a great atmosphere at the salon
The atmosphere that you create will be the biggest reflection of your business’s overall image. This can be anything from the design to friendly staff and cleanliness. Therefore, it is important to plan your overall goals beforehand, in order to achieve the perfect ambience. Your salon’s atmosphere can successfully reflect your salon’s brand in the right way through the actions you take. The most important tip that we can give you is that you create an atmosphere that is welcoming and relaxing for your customers and true to your brand.
Creating a good atmosphere can seem like a tricky subject that requires creativity, but this is not the case at all. Sure, you can work with different kinds of décor and design ideas but offering a neutral and bright environment that is clean will also do the trick. Additional items that help to brighten up the place can always be added at a later point. You can, for example, help by having fresh flowers at the reception area or other small décor items. You want to make customers to feel as comfortable as possible in your salon, as happy customers will be motivated to spend more on you. As a result, it is critical to create an inviting and pleasant atmosphere that will keep people coming back over and over. Putting a little extra time and energy into improving your atmosphere can have a positive effect on your business’s revenue and growth.
21 Jun 2017
Salon Tracker’s Feature of the Month
For our last few features of the month, we’ve discussed all the wonderful add-on technology that we offer to really enhance your salon.
However, on looking through our product-list, we decided that for this month, let’s concentrate on the most beneficial aspect of owning a salon management system. That is, the digital client card.
13 Jun 2017
How to Attract and Retain Clients at the Salon
The ultimate salon goal for many is a constant increase in revenue by keeping all their loyal customers whilst also attracting new ones regularly. After all, what makes your salon grow are new customers but also loyal customers, as they hopefully refer you to their friends and family. If all of your clients would only visit for one appointment and never return, you have nothing to build on and certainly no room to improve. The best way to increase business is to expose yourself to old as well as new clients and to build up strong relationships with them.
Now you might ask yourself how effective client retention really is and how you get going at your salon. Luckily we have done some research for you and found out that the average salon can lose up to 20% of its customers annually because they neglect customer relationships. To prevent this you can use different techniques to improve customer service, which will increase the amount of people returning to your salon. Client retention is one of the best and most important things salons should be focusing on. However, you should still focus some energy in reaching out to new clients as well. So below, we have listed top tips on how to attract new clients and how to retain them.
07 Jun 2017
Salon Tracker’s Top Tips for Boosting those Salon Sales this Father’s Day, and in to Summer!
We can’t believe that Father’s day has come back around again, hasn’t the time gone so fast! It’s always great around Father’s Day because you can cross-reference some of your marketing to suit other nearby events, like Proms, Wedding Season and Graduation, to name a few.
All of these events are great because they are directed at both males and females, so the marketing is relevant to such a large target audience.
31 May 2017
How can your Salon be more secure?
Most of us have heard about the recent incidents, where companies have been affected by cyber hacking and ransomware. It was hard to miss when big organisations such as the NHS were affected by these actions. But what exactly is ransomware? And how can I protect my own business against similar attacks?
According to online sources, ransomware is a type of malicious software, designed to block access to a computer system until a sum of money ‘ransom’ is paid. Although, ransomware is usually aimed at individuals, in recent weeks more and more businesses have been targeted as well. It is commonly delivered through phishing emails and attachments.
Since then we had many enquiries from customers as well as individuals asking for advice on how to keep their salon secure. One of the questions that came up multiple times was certainly the way that Salon Tracker secures data. Not only do we want to talk about the technical site behind our software, we also want to give you a few tips on how you can keep your PC and your client data secure as well. Therefore, this post should give you a better idea on Salon Tracker’s security and ways in which you can protect yourself from happening to your PC as well.
23 May 2017
Feature of the Month: Advanced Business Reports
One of the main gripes from salon owners when we were first conducting our research for software features was that they were struggling for the spare time to track business KPI’s and sales revenue.
This is why when we were designing Salon Tracker, we carefully implemented features in order to make salon owners lives easier and to also save you and your employees’ time.
17 May 2017
How Salons can Prepare for the upcoming Prom Season
As many are finishing exams and summer is slowly approaching, it is also that time of the year that many pupils look forward too: It’s Prom night!
Sparkly dresses, golden skin and impressive hair up-do’s are all part of the night. For many pupils this is one of the most special times in their school life. Hair and beauty salons are especially busy during this time for a good reason, as they contribute significantly to the outcome of the night. As we move towards summer, there are plenty of opportunities for salons to increase their revenue. Anything from wedding season to May Bank Holidays can be used as a potential marketing opportunity to get new clients through the door and retain current ones. There is more to a prom night than just finding the right dress. A great dress has to be perfected with matching nails and hair. Prom season can be just as profitable as wedding season if you play your cards right and treat your guests like it’s the special day they want it to be.
Therefore, we are breaking down the best strategies this prom season and have decided to focus on SMS, Email and Social Media advertising:
10 May 2017
How to Handle Customer Negativity and Bad Reviews
Negative feedback can be demotivating and emotionally draining, especially to the owner of a business. You are the founder of the company and sometimes it is easy to take those adverse comments as a personal attack.
The thing is, every business is bound to experience the odd poor review from time to time and this is just due to your clients' personal preferences. So this is the first rule when it comes to handling negativity, to not take things personally when it comes to poor feedback. Why? Because it can affect the way in which you deal with that negative review, especially if you are angry about the feedback that you have received. In the meanwhile, this can then have a bad impact on your business if you are to respond to a complaint in disagreement on a customer facing portal – like social media for example.
03 May 2017
How Salon Tracker can help Tanning Salons
Remember, last time we spoke about tanning security at the salon and how to avoid being fined? Don’t worry if you have missed it. I will include a link at the end of this blog if you want to catch up on it. While the topic of security is obviously a very important one, it is however as important to get the basics right at the salon from the beginning. Meaning, if you only concentrate on one aspect of the salon but neglect things such as management and customer care, it can be just as damaging as bad security. Here at Salon Tracker, we have developed a system that helps you with the day-to-day tasks of running a tanning salon. From managing your bookings to cashing up at the end of the day, our smart features are designed to make every salon owner’s life easier.
You are probably asking yourself how the system can help you and your salon. Let me introduce you to a few features that are especially handy for tanning salons:
26 Apr 2017
How Gift Vouchers Increase Customer Spend and Improve Client Retention
Marketing is extremely important to the succession of every business. For those of you that regularly follow our feed, we have wrote a lot of blogs in the past offering our advice and pointers to help you with your marketing strategies. There are many different ways in which to advertise your brand and promote your goods & services, and one that we haven’t highlighted in some time is gift vouchers.
It seems like such a simple topic to discuss, and you would think that a lot of people already have a gift voucher system implemented within their business, but you would be surprised how many don’t and you could be missing out on a simple opportunity. Obviously, there is a small outgoing for the design and manufacture of your gift vouchers, however once you weigh this up against other marketing tactics, you’ll find that the cost isn’t that expensive in comparison. The plus point with gift vouchers is, you are usually getting a direct return on that marketing cost as those customers will visit the salon as a result of receiving a voucher. Especially if this is a new customer, it is a great way to acquire new clients for your salon database.
19 Apr 2017
Salon Tracker Feature of the Month: Online Booking
This month we're talking about why it is important to offer online booking and how Salon Tracker can help you get the best out of your software with our online features. Did you know that there are countless reasons that offering online booking is not just important - but rather a must when it comes moving forward with customers?
"Research has shown that 70% of Facebook users interacting with Facebook daily and the average Smartphone user picking up their phone about 1,500 times a week". That is this crazy but I have to say I am definitely guilty of this.
Moving with the time also means being up to date with what the internet has to offer.
There are many advantages for your salon why online booking is profitable. It is a much quicker and more convenient way to just grab your mouse or your smartphone and book online. For Salons, it is important to stay on top and adapt to changes in technology. More and more people using their phones and the internet to do everyday tasks, such as banking and even their grocery shopping. No wonder it is expected from other businesses to offer the same service. Furthermore, you can offer customers the ability to book an appointment even when the salon is closed. Meaning, you could lose serious business if you don’t offer online booking but everyone around you does. New customer might be booking with the competition, because the process is easier and more convenient for them.
12 Apr 2017
Last Minute Up-selling and Easter Promo Ideas
Easter is arriving later for us this year, but this is a brilliant benefit to all you salon owners as you are in the height of spring and we all know that this is a great time of year for business. The mild weather begins, there are all the May bank hols approaching and many clients have got their late-spring holidays booked, so they’re looking to you for their pre-holiday pampers!
You may have read our post a couple of weeks ago where we looked at spring marketing advice. This week we’re going to discuss last minute promotions for your Easter campaigns, including retail up-selling!
05 Apr 2017
Spring Style LOOKBOOK
Good Morning and happy Wednesday everyone!This week we thought we would do something different and create you a Spring Look Book. As spring has finally arrived in the UK, we can also get rid of our furry winter coats, hats and mittens. If you are lucky enough to live in warmer areas as most of us, then now is the time to freshen up your wardrobe and prepare for Spring and Summer. Always remember that a bit of colour lightens up any outfit and will make it appear more interesting. To help you find some inspiration we have created a look book of styles that we like - and hope you do too.Let us know what you think!
29 Mar 2017
How to Ensure that your Tanning Salon is Secure as we Enter Spring/Summer
We can’t believe it’s the start of another spring again (although we’re verrrry glad about it!) But this is the time of year that salons see a massive increase in their footfall, especially those in the tanning industry as everyone wants their holiday base-tan!
You will all be aware that The Sunbed Regulation Act 2010 came into practice in April 2011, forbidding anyone under the age of 18 from using a tanning bed, or being within a booth that a tanning bed is situated.
22 Mar 2017
Easter & Spring Email Marketing Advice
Today we will have a closer look into email marketing techniques and share some promo examples you can use this spring to get more customers through the door.
Whilst Christmas is obviously one of the best time of year to market to customers, Easter and spring is not far behind. In fact, a well thought out Easter campaign can have a positive effect to your business and increase your revenue. Email marketing is a fantastic way to tell your clients about any products, offers or special discounts you are running. Why not even offer an additional discount if they sign up to your newsletter. This way you get more people to market to and simultaneous increase interest in your products.
Marketing yourself can improve your business and revenue by a long way. The great thing is that there are plenty of opportunities to promote offers and discounts, from Social Media to poster, SMS messages and emails. UK holidays, such as Easter are the perfect opportunity to jump on the marketing band wagon as many businesses are offering special incentives, because more people are off from work and will enjoy their free time shopping or thinking about special purchases. If you have an attractive offer advertised, you motivate them even more to visit and book with you. What a great opportunity to participate in!
15 Mar 2017
Salon Tracker Feature of the Month: SMS Marketing
Marketing methods are extremely important for businesses with a B2C model, especially in the salon industry as it is so media-influenced by current celebs and bloggers, content needs to be constantly refreshed and up to date with present existences.
There are many different methods of marketing direct to the consumer, however for salon industries, dependent on size and budget, these channels may differ from business to business in terms of affordability.
09 Mar 2017
Mother’s Day Marketing Ideas –Make it special
Mother’s Day - Every year we celebrate all the contribution and work our mothers have done for us and this year isn't any different.
The lead up the day always presents incredible opportunities to boost sales for most businesses; especially for salons, this great opportunity should not be ignored! Hence, why many salon owners join the cause to drive business forward and increase revenue. If you offer something special and unique, you help the customer’s buying decision and make it easier for them to choose your business over others. In the end, why should they purchase from someone else if you have the better offer. So be creative, unique and put some effort in to stand out.
Often salons, spas and florists are the first places to come in mind when thinking about mother’s day gifts. It also means that everyone around you will likely do the same. If you want to stand out and be picked by the customer, you need to think of something else, something unique.
01 Mar 2017
Thank you for Visiting us at Professional Beauty London!
So that’s another trade show down and what a busy event it was this year. A big thankyou to everyone who visited our stand at PB London, it was great to meet you and to also see some familiar faces of our current clients too. It's always great to catch up with customers at trade shows, and to also find out what we can do to help new clients to improve their salon businesses - we had a fab weekend and hope you enjoyed it as much as we did!
Just a quick reminder really for those of you that did manage to have a chat with us - our show offers are valid until Friday 31st March 2017 and to recap on what we are offering, these are:
22 Feb 2017
Trade Show Survival Kit - Tips and Tricks for attending Trade Shows
Have you ever attended a trade show or some kind of business exhibition, either as a visitor or as exhibitor? If yes, you know how busy these shows get, as everyone tries to talk to you and offer their products and services. Vast amounts of people are on the lookout for the best deals, newest products and their favourite brands. It can be easy to lose all focus and business goals when bombarded with information that does not even seem relevant to you. The trick is, no matter if you are a visitor or an exhibitor to keep a clear head and to know exactly what you are trying to achieve from the show. Our team at Salon Tracker will be exhibiting at Pro Beauty London in less than a week and we know many of our customers, and business partners will be going too.
Therefore, we have explored the web for some tips and tricks on how to survive a trade show for both visitors as well as exhibitors. Read below our top three tips for visitors, followed by three helpful tips for exhibitors. Maybe you’re even thinking about exhibiting yourself in the future, or just want to explore the options. There is nothing wrong with getting some ideas and getting ahead of your game early. Even if you aren’t quite sure where your business is taking you, trade shows can be beneficial to you in many aspects.
15 Feb 2017
Salon Tracker: Feature of the Month
Need to improve security in the salon, perfect your business organisation and also ensure that no one is tanning fraudulently or illegally in your absence?
Then read on to see how our Feature of the Month - The Fingerprint Reader can help you to achieve those improvements.
08 Feb 2017
How we can help businesses of multiple sites
Being a salon owner isn’t an easy task. You have to overlook the business, your staff, finances, stock and many other tasks. Keeping track of every aspect of your salon business can become very time consuming and stressful. Especially if you have more than one site to handle. You can’t be at multiple places at the same time and probably spend a fair amount of time away from the salon or rushing between each site. If you are using salon software to get organised, great, but did you know here at Salon Tracker, we can support all the needs multi-site business owners have?
In general, salon software is a great addition to any hair, beauty or tanning business, whether you have one salons or a whole chain of twenty establishments. It helps you to get rid of all those excess papers and client cards and make more space for other things. All your information will be stored electronically, from info such as client records and stock control, meaning everything can be accessed in just a few clicks. Over the last year, we have made significant advances to our software that especially support multi-site salon owners. Our overall goal was to create features that can maximise business potential to those who have to manage more than one salon. From research, we have found that communications can be one of the biggest hindrances between each salon. As an owner, one of the biggest concerns is to ensure that everything is running smoothly.
01 Feb 2017
This Year's Valentine's Marketing Tips!
Okay, so January always feels like the longest month ever (thank goodness it’s over) and especially after your Christmas buzz! Everyone can’t wait for another reason to generate some marketing, get footfall flowing and boost those sales back up again. So thank goodness for Valentines and that it’s here once more.
It’s a great novelty event to utilise every year, especially with your younger adult market if you make your Valentines offers affordable. You’ll always get your ROI on any Valentine’s promotions, as the beauty is you can appeal to men & women of all ages and even create couples treatments too! So, here are our top-tips on how to capitalise on the romantic period this Feb.
25 Jan 2017
One month until Professional Beauty London – Our New Releases and Offers
It is that time of the year again, where we gather our things and travel all the way to London. We are excited to be exhibiting at Professional Beauty in London again this year. After last year’s success, we are hoping to continue our journey and meet old, existing and potential customers there. The Salon Tracker team will be available on Sunday and Monday all day for any questions, demonstrations or general inquiries. We are specialists in our field so do not worry if it all seems new to you. Find us at Stand P2 and have a look at what we do. There is plenty to see at the show and the city as well. What better excuse to visit the capital a bit more often.
18 Jan 2017
Effective Ways to Utilise a Quiet Period in the Salon
Over the past few weeks, we have discussed ways in which to capitalise on Christmas, how to promote in the lead up to it and also how to reward your staff during busy peak seasons. What a contrasting time January is, where business is much quieter and actually you may need a few marketing tips to generate sales in a time where they’re not as guaranteed as they were back in December.
And maybe this isn’t just a time to create sales & new customers, this could also be a time to refresh your salon interior, update your services list and even re-evaluate your company prices. Competitor research is key here to understanding what else is on offer to your clients in the surrounding area and how it is that you can compete with these businesses.
11 Jan 2017
Why is customer service so important and how to be on top of that
Customer service is probably the most important part of any business that deals with clients on a regular basis. Your brand always depends on customer service. Without customers you wouldn’t be able to run your business after all. Good or poor service therefore can highly impact the success of your salon.
“To over-deliver in service to a customer is by far the most valuable thing to a business. Because there are only two ways to improve the operations of a business: increase sales or decrease costs” (Daymond John).
04 Jan 2017
Hello, hello, hello and Happy New Year! A BIG welcome back from all of us here at Salon Tracker, we hope you all had a fantastic Christmas with family & friends and managed yourself some well-deserved ‘me-time’ in and among handling the festive bustle in the salon.
So, a fresh New Year, a new start and business is probably a bit quieter now for you, so what a great time January is to get thinking and planning for the coming months. Maybe have a look at some new improvements for the salon? From décor, to introducing new treatments, to refreshing your marketing strategies, this is the month to do it and also we have loads of tips in our past blog posts to help you along the way, here’s a few below that you may wish
to take a look at;
22 Dec 2016
And that’s a wrap for 2016!
Well, it doesn’t seem like 2 minutes since I was writing this post last year, but here we are, another year down – and it’s been a busy one! We’ve had a fantastic time working with you guys this year and it has been wonderful to meet some of you in person at the Professional Beauty shows. And on that note, I’d just like to mention that we’re actually exhibiting at Professional Beauty London this Feb too, stand P2, we’ll be there across the 2 day event and so hope to be introduced to some more of you in person there very soon. I know that this is an extremely busy time for you in the salon now, and we hope that our software and marketing tips have aided you in managing through the bustling festive period. As we head in to 2017, we’ll be finalising the development of several new features so keep posted on our news page for all information about up-coming releases, as there are definitely some exciting new updates to come. But from all of
us here at Salon Tracker, it’s been a pleasure, a big Merry Christmas and a
Happy New Year to you all and we’re
21 Dec 2016
How to keep staff motivated during busy periods
Christmas is almost here. We cannot believe it is only a few days away. It seems to me that the year has only just started, but 2017 is approaching unbelievably fast. A lot of salons are especially busy over December as many customers would like last minute appointments to treat themselves before the festive period to look extra glamorous. However, this can often cause extra stress for the salon owners and its staff members. Long hours, extra promotions that bring the numbers of appointments up and customers that seem more stressed than usual can often be draining. It is understandable that energy levels can be low and it feels hard to keep motivated. This can lead to a lack of desire to give 100%, which can negatively affect customers and therefore your business. After all, those who work extra hard during this period deserve some appreciation. Therefore, we are looking at some last minute tips on how to keep staff members motivated and plan for the months ahead of you. As salon owner or manager, you have to overlook the business and manage the salon. Customers are not the only thing you have to take into consideration, but also your staff members. Without them your salon wouldn’t function on a daily level.
Happy staff = good atmosphere at the salon = happy customers!
20 Dec 2016
Raising money for Save the Children!
Every year, Save the Children run a national charity event in December to raise funds for their global children's charity. One of our clients the 'Sun Centre' in Ormesby, Middlesbrough ran a little fundraiser to join in with the national 'Christmas jumper day' and we helped out by donating free text messages so they could notify clients of the event.
Salon Tracker donated 3000 free messages to the salon so that they could instruct customers that if they visited Sun Centre on Friday December 16 wearing their best festive knit, they would receive offers on their treatments and retail products - where
14 Dec 2016
Christmas Lookbook 2016!
'Tis the season of sequins, sparkles and glam! From glitter to metallics, we have chosen our fave looks as seen on Pinterest, beauty blogs and make-up brands this year for this seasons Christmas styles. So if you're in need of a bit of inspiration, here are our selected looks perfect for your festive days out and party wear ready for you to recreate this Christmas...
07 Dec 2016
How our Software can help you through busy periods
Running a salon can often be a stressful task. Managing staff, juggling with clients and oversee sales and marketing can be a hideous task to manage all by yourself. Especially, in the run up to Christmas, when all of a sudden you have customers after customers wanting to be squeezed in before the festive days. How is there any time left to improve things such as client retention, stock control and business analytics. After all, you can’t be at the salon 24/7, but probably wish that in these periods there would be a possibility to be more productive even when you are not around. If these things sound all too familiar to you then Salon Tracker might be the solution to you. Let me tell you why:
Many salons still rely on the traditional pen and paper appointment booking system, however new technology now makes it possible to use Salon Software to seamlessly manage your salon. Salon Tracker is designed to keep track of all appointments and client data and is simply supposed to help with managing your salon better. It is far more than just an appointment scheduling system. We offer features such as stock control, booking and no show reminders, SMS and email marketing, online booking, advanced reports and many more. This is certainly important if you are looking at boosting any last minute sales and want to target specific groups. What you want, especially before big sales opportunities such as Black Friday, Christmas or Mother’s Day is a system that makes life easier not harder, as well as support your staff and help you plan ahead.
30 Nov 2016
Promo tips for the Holiday Season!
The holidays are coming…we can’t believe it’s the first of December tomorrow, let the advent period begin! And, as promised, here are a few tips from us with advice on what you can be doing in the salon over the festive period to increase those Christmas sales!
23 Nov 2016
How to improve Sales for Black Friday and Advent (plus Salon Tracker Black Friday Offers)
One month till Christmas. We bet December is one of the busiest months for salons and spas. Plenty of opportunities packed into the run up to Christmas. One of the biggest sales opportunities in recent years has definitely become Black Friday. Year after year, businesses throw out the best deals they can possibly think of this time of the year. The increase in popularity is hard not to notice since they are designed to boost sales and everyone seems to get on the bandwagon.
In case you forgot, it’s Black Friday this week, followed by the first of Advent on Sunday. These days, not just retail shops participate, but many other businesses are involved. Meaning, especially for those working in the beauty industry, it’s just another opportunity to market your salon and pull some discounts out of your sleeve. The secret is to know when and how to get discounts out, in order to improve your salon sales. Sometimes, it’s unavoidable, especially when everyone around you is competing for the best deals. Luckily, the run up to Christmas is full of potential opportunities to boost sales. That’s why now is the time to really focus on your sales campaigns. You’ve got a busy month ahead of you that you should use to its fullest potential. So, to stay focused and not get lost in the discount jungle I’ve compiled some ideas that can help get the most out of the next few weeks, but also prepare you for any other upcoming events.
16 Nov 2016
Social Media Marketing is so important to Salon businesses, and here's why!
You may recall back at the beginning of the year we shared our social media predictions with you and also a few tips on how you could implement certain features in to your social media campaigns. As 2016 is drawing to a close, we just wanted to re-visit these points again so you can evaluate how you have used our pointers over the year and also, so you can use them during your Christmas marketing before forward planning for 2017! You’ll find below our points from last year (in pink) in which we have gone on to expand on these a little bit further, just to reiterate how you can apply these methods to your marketing over the festive period and the coming year…
- A picture speaks a thousand words so it’s no surprise that 2016 is set to see some huge growth for businesses on various platforms including photo based apps such as Instagram and Pinterest. Any business can make themselves visual but you need a plan to find success using these apps.
09 Nov 2016
Boost Sales by playing the right Music at your Salon
What do you do at your salon or spa to motivate clients to spend more? You are probably running the occasional marketing campaign of discounts and seasonal incentives to encourage customer to spend just a little extra, but what about music? Do you play any at your salon? And if so, what is your favourite to play? Are you more of a classical person or do you simply prefer the radio? You’re probably asking yourself: ‘why all these questions about music? What difference does it make what I play at the salon?’ Well, let me tell you, according to business and consumer studies, the choice of music you play at your business does have an impact on your clients buying behaviour.
Music creates an atmosphere as much as your salon interior does. Studies suggest that music can influence your mood both ways, resulting in influencing your spending behaviour. Many supermarkets and retailers are using this strategy. Therefore, this can be applied to any business that welcomes customers, such as salons and spas, with the intention to boost their revenue. And yes, your music choices (playing no music is a choice as well) can influence your client’s mood in a positive or negative way. While some stores play or don't play music without a second thought, the significant effects of music have been identified in dozens of academic studies, according to Business Insider.