11 May 2022
Just over 1 week to go until Beauty UK!
The countdown is officially on!
With just 10 days left to go until we exhibit at Beauty UK, we thought it's about time we shared some of what we will be offering whilst we are there:
30% off your first 3 months subscription & up to 30% off hardware
On-top of that, we also offer a free, no obligation 2 week trial where you can try the software and see whether or not it suits your salon... needless to say that the answer will always be yes as we offer FREE training & FREE support!
You’ll not only be able to have a demonstration of our seamless software and ask us any burning questions, but you’ll also be able to have a look around hundreds of other exhibitors and get your hands on some exclusive great deals.
We have lots of new features to demo to you, some of these include:
- Online payments and deposits - a feature we brought out with our Salons in mind. We've partnered with stripe so customers can now charge their clients a set deposit when booking appointments online therefore reducing no-shows and generating a more streamlined revenue.
- Our brand-new age verification tool that only allows courses to be sold if there has been a proof of identity verified on the account. This is an extra security step to ensure that no one under the age of 18 can use a tanning bed.
- A whole range of new reports to demonstrate, allowing you to get further insight in to your business and your KPI’s, plus these can be viewed on our Siteview app which is now editable! Appointments can now be made, updated and amended within the app, which is also native in the app store and on google play; in which all salon owners and employees can download and use on their phones & tablets. Making the ease of usage of the app even better now!
- A brand new package - Salon Tracker Solo. Salon Tracker would like to introduce their new software package, aimed at single person run and mobile salons. Salon Tracker Solo gives you some of our most exclusive features for half the price of our enterprise package.
Come visit us on stand K20 to chat with a member of our friendly sales team, have a live demo and simply just enjoy being at an in-person trade show that we have been utterly deprived of for the last 2 years, we can't wait to meet you!
Register for your tickets at: Beauty UK before they sell out!
See you soon,
Salon Tracker x
27 Apr 2022
Salon Evo magazine: An exclusive interview with Salon Tracker and Urban Calm!
One of our lovely Clients Urban Calm had the lucky experience of having an editorial placement with the fantastic Salon Evo magazine! And as Sacha and Leanne have explained how our Salon Tracker management solution has helped their business, in case you missed the edit, we really wanted to share their story with you. To see how we may be able to also benefit your salon too!
A nail course 20 years ago, led Sacha Eastwell on a journey of working for herself. Working from her home salon was perfect for juggling her young family then, but when her sister Leanne came on board doing lashes, Sacha says that her ambition led them to join forces and open a salon together.For the last four years Urban Calm Salon has been their base in Kent. The combination of the two sisters and the fact that they thrive in different sections of the business has been a great mix and has led to them having a successful, and very busy salon.
“We do lots of services, we have two Ergoline sunbeds, one being a red-light therapy bed, it’s a hybrid sunbed and we also do spray tanning. We offer lash services and nail services and we recently started with facials and massage too. We also have a young lad renting a spot who does barbering, and we have another person who comes in and does teeth whitening.”
13 Apr 2022
Bank Holiday Marketing
As I’m sure you’re all aware, the first bank holiday of Spring 2022 is fast approaching. With this in mind here at Salon Tracker we thought we would give you some of our best tips and tricks on how you can market your salon to make the most of these upcoming long weekends.
One of the easiest, and sometimes most effective, ways of advertising your salon is to do this on social media. Having an active account on social media sites such as Facebook and Instagram is a key part to running a successful salon in 2022. The good thing about social media is that you can use it in whatever way suits your salon best. Some key things that you can use social media for in your salon are:
· Posting pictures of the services that you offer to show clients what you provide.
· Running competitions to gain interaction from customers.
· Communicating with new and existing customers to give your salon a friendly vibe.
Another way you can market your salon is through text message marketing. This is a very effective form of marketing as text messages have a 98% open rate. With Salon Trackers professional package and above you can do a text message marketing campaign directly from Salon Trackers intelligent marketing suite.
Here are some examples of text messages you can send out to your customers to try and get them to visit your salon.
EASTER WEEKEND IS HERE!
Free Tan Accelerator Sachet when any course is bought Fri-Mon!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Long Weekend = Longer Opening Hours
This weekend only we've extended our opening hours until 9 so get booked in quick!
Bank Hol is here, get booked in quick so you're ready for your night out. Gel polish on hands and toes just £30 this weekend!
Another great marketing option for your salon is email marketing. In Salon Trackers marketing suite, you can grab a list of customers who have opted in for email marketing and export them into a CSV file which you can put into a free email campaign provider such as Mailchimp. Mailchimp allows you to send an email to up to 2000 people completely free of charge. You can design this email to match your salon theme and send them as often as you would like!
If you would like any more information on Salon Trackers Intelligent marketing suite, please don’t hesitate to contact us on 0113 350 8230 or email us on firstname.lastname@example.org.
Salon Tracker x
30 Mar 2022
We are Exhibiting at PB London this weekend! Come and see us on stand Q32!
We’re exhibiting at the show!
We can’t believe it, Professional Beauty London is only a few days away, it doesn’t seem like 2 minutes since we were last there and it’s been 6 months! And what a busy couple of months it has been, where we are so happy to finally announce that we have launched our online payments feature for tanning courses! So, we can now offer payments through stripe for all of our clients, whether you are wanting beauty/hair deposits, or wanting clients to purchase tanning bundles upfront, we’ve got you covered. We can also offer Klarna as a payment method, meaning that this allows your clients to buy now and pay later for their courses.
23 Mar 2022
Why Should You Visit Trade Shows?
Trade shows have been held now for years, in all different types of industries and there are plenty of
different salon, beauty, spa, clinic and hair events that are held all year round. You may have seen us before at shows such as Professional Beauty, Salon International and Beauty UK demonstrating our software to hundreds of customers throughout the events. Trade show exhibitions like these are great for salon owners and staff like yourselves who are looking to find out more about the industry, network and to see what great products and services are available.
What to do if you are wanting to visit…
The first thing you need to do is register for your ticket, depending on the show you may need to purchase a ticket so it’s best to book in advance as sometimes you can get your ticket for free or cheaper the earlier you purchase.
You also want to make sure to pre-plan your visit ahead of time! Most shows have apps or websites that you can go on to see which stands you want to visit and where they’re located.
Lastly, make sure you give yourself enough time to get round all the stands you want to visit and take into account time you might want to spend watching live talks and for stands you may not have spotted during your pre-planning!
Once you get there…
Visiting a trade show is the perfect chance for you to not only meet companies you already work with but to also meet new companies and find new and exciting products and services that can help to benefit your salon. According to CEIR, 92% of trade show attendees are looking to discover new products. New products are great to test in your salon, whether these are to sell or to use during services, there are always fresh and innovative products to keep you on top of the industry trends.
With us all been locked inside for the last 2 years it’s nice just to get out again and interact with those
16 Mar 2022
Our Essential Features
At Salon Tracker, we aim to help your salon become as efficient as possible. In order to achieve this, we have a range of different features which help save time and improve your overall running of the salon.
Advanced Calendar Options
Salon Tracker allows you to have a digitalized appointment book with split-screen columns for multiple therapists. Depending on which package you are on, you are able to have multiple calendars for different areas of the salon, for example, a tanning and beauty calendar. Also, you can have colours associated with your treatments so that you can easily identify them within your calendar.
Client Record Card
All client information, including date of birth, contact number and notes can all be stored securely within the system. This not only eliminates the need for paper record cards but also reduces the waiting time in the salon as you are able to pull their records up quickly. With the use of our fingerprint readers, you can also assign a customers’ fingerprint to their customer card and speed up the process further by simply asking them to place their finger on the reader upon arrival. This would then bring up the customers’ record.
Our software allows you to accurately track your outgoing stock as it automatically depletes when products are purchased. You are able to set your own low stock warning levels so that you can be alerted when you have sold certain amounts of stock. You are able to set different values for different products depending on popularity. Default order quantities can be set for individual products and used to create automated stock ordering forms.
Advanced Business Reports
Our system is able to generate a whole range of reports and charts which cover everything from sales to stock to staff management. You are able to alter the timeframes you run your reports to pull daily, weekly, monthly or yearly data. Our reports can be exported so that you can access them in both excel or pdf form. Also, with our Enterprise package, you are able to view your reports from home via siteview.Intelligent Marketing Suite
Make use of our built-in sophisticated marketing suite, allowing you to text and email clients. Tailor your campaigns to your needs and target specific customers or use our pre-made campaigns. Reach customers instantly whether they are at work, home or on the go and encourage client return with personable approach.
If you would like to see these features in person, we will be exhibiting at the Professional Beauty London Show on the 3rd and 4th of April on stand Q32! Feel free to come down and visit our stand for an in-person demo and to meet the team, we look forward to seeing you there.
Salon Tracker x
09 Mar 2022
Salon Tracker Solo
NEW PACKAGE ALERT!
Salon Tracker would like to introduce their new software package, aimed at single person run and mobile salons. Salon Tracker Solo gives you some of our most exclusive features for half the price of our enterprise package.
This package is specifically created for smaller salons in mind meaning that you’re only able to have this package if you have one bookable item in your salon. This can be anything from one hair stylist, one beautician or one sunbed. If you don’t fit these criteria don’t worry, we have plenty of other software packages for you at great prices.
Here are some of the features we are offering in this package:
This package gives you the ability to store all customer data such as contact information, booking history and purchase history. This means you can look into a customers account to see when they last visited and how often they usually come in. You can then use the system to directly text them using our one-way messaging system to see if they would like to get booked in. This package can also use this contact information to send your customers automated SMS booking reminders to help reduce no shows.
This package also gives you access to our 8 standard business reports. This allows you to pull reports detailing information such as your end of day cashing up, all the actions which have taken place on your software throughout the day and also retail and booking sales for the day. You can run all reports for a day, month, year or even set a specific date range which you want to see this information for.
Selling retail products is an easy way to increase your salon revenue by quite a lot. Salon Tracker solo gives you the option to store all your retail products and sell them to your customers directly through the system. This makes the selling of retail products even easier as you can just add them onto your customers booking.
Online Bookings and Payments
‘36% of salon bookings are made out of hours’
In order to make sure your salon is getting all the bookings possible; we are offering our online booking and payments feature as a part of this new package. This means you can offer 24/7 booking for your clients. With this feature you will get your own booking website which you can add on to your social media platforms and we can design to fit your salons. You will also be able to use our new online payments feature which allows you to take deposits or full payments online through stripe when your customers are making their bookings. This again helps reduce the risk of no shows.
If you would like anymore information on this new package or would like to get booked in for a free demonstration and trial, please don’t hesitate to contact us on 0113 350 8230 or email email@example.com.
Salon Tracker x
02 Mar 2022
SMS & Email marketing tips and tricks!
With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is why we've put this blog together to demonstrate how you can effectively use our marketing suite.
If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them either a text directly from the software or use mail chimp to upload this list of contacts and send them an email! Either way, I bet you wasn't aware of the exact filters you can use on the software to precisely target your customers.
Alerting your customers their booking services are due to expire
The software has a clever way of monitoring your clients booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's the next month, 3 months or 6 months!
This will then encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and so on!
To use this filter go to:
Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g next 3 months or next 6 months > change the 'next month' to the time frame you would like also > apply filter > send SMS.
The text is already pre-written for you but if you want to change the next please be aware it will need to be under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number then press the phone mail symbol on the right hand side to make sure you are happy with the text!
Push your online booking for those customers who haven't booked online yet!
Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!
Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!
Marketing > Filters > select 'customers not online' > apply filter.
23 Feb 2022
Feature of The Month - Online Tanning Payments
We know a lot of our customers have been waiting for this feature for a little
while, and we’re happy to announce its almost here! We recently released our online deposits feature for hair, beauty, clinic and spa deposits and have since been working hard to get our release ready for tanning salons. The salon world is ever changing and the post-Covid era is making online payments one of the most popular forms of payment for customers.
How Will Our Online Payments Work?
As with our online deposits, our online payments will work through our seamless integration with Stripe, allowing customers to pay with card, Apple Pay, Google Pay and Klarna.
When a customer goes to book, they will see any remaining minutes they have in a services drop down and any available to purchase for that bed. If a customer wishes to purchase some new minutes, they can select the course or minutes package they want to purchase from the drop down. This will then take them through to Stripe where they will pay with their chosen method, once the payment has gone through, they will see a payment successful screen and then have the option to continue with their booking.
Once they have completed their booking this will show in your Salon Tracker system as an online booking, with the customers purchase being stored on their account. With online payments being activated for tanning, customers won’t be able to create a booking without purchasing minutes, helping to boost your sales!
Why Should You Implement Online Payments? The main benefit of introducing online payments into your salon is that it makes
the customers salon experience much more seamless! Giving them the ability to book and purchase minutes online not only improves their customer journey, but also makes your lives much easier in the salon with reduced waiting times. Customers are now using cash a lot less frequently, and it’s estimated that in
16 Feb 2022
Our New Release
As Salons start to become busier going into Spring, we have some new features in our latest release that we hope you’ll be able to utilise. Hopefully these new features will help to improve the day to day running of the Salon and generally increase overall efficiency.
Salon Tracker Solo
An exciting new edition to Salon Tracker is our BRAND NEW package ‘Solo’. This package has been tailored to suit the needs of those who are a single person Salon. Within this package, you will be able to have one Bookable Item whether it may be a single Technician or a single Sunbed. For information on this package, feel free to give our Sales Team a call on 0113 350 8230 or drop us an e-mail at firstname.lastname@example.org.
Clocking-in is a popular feature on Salon Tracker to enable employers to track and monitor hours worked by their staff members. A basic version of clocking in is available in which you can simply clock in by clicking on your username within the system, and also a more enhanced version can be used in which you can clock-in with secure ID. Previously, the forms of secure ID that could be used included Fingerprint and Barcodes. However, we have added an additional form which is clocking in by password. Each employee can be assigned a password which they require to clock-in, ensuring that it is definitely them.
Another new feature we’ve added for our tanning customers is for use with a virtual timer. For Salons who use tokens to operate their sunbeds, it can be difficult sometimes to determine the wait time for any customers who come into the salon. With the addition of this new feature, you’ll be able to improve the accuracy of your wait time because if you can see that a customer has started the bed before the end of the dress down time, you can click to say the bed has begun.
Salon Holiday Feature
The final major feature we’ve added is the ability to add in whole Salon Holidays. Previously you would have had to add in holidays for each different technician/sunbed, which could be very time consuming, especially for national holidays such as the Christmas period, and also for our colleges who have long periods of time off such as the Summer Holidays. Now you can add in a whole salon holiday and it will block out that time period out for the entire salon.
If you have any questions regarding any of our new features, please feel free to drop us an e-mail at email@example.com and of course as always if you want to chat to a member of our sales and marketing team for a few extra tips, we are always on hand to help you with any marketing tools, or simply to offer further advice on using our software functions!
09 Feb 2022
The Salon Magazine Edit with the Sun Centre - Ormesby Bank
As some of you may remember, we ran a festive giveaway in December of which one of the prizes was generously given to us by The Salon Magazine - a free editorial in one of their Magazines! One of our lovely clients - Kev Conway @ Sun Centre won this and we wanted to give you guys a sneaky peak of the article before it is published in their next release!
Kev Conway – Sun Centre Ormesby Bank
02 Feb 2022
Sustainability is a hot and very important topic right now. In this week’s blog we’re going to share with you some of our tips on how you and your Salon can operate in the most sustainable way.
I know making changes to the way you run your business may seem daunting but one of the best things you could do to make your salon more sustainable is to make small changes in the day-to-day running’s of your salon.
One small change you could make in your hair salon would be to make the switch from one use foils when doing colour treatments to an alternative which could be reusable or biodegradable. One company doing this which we love is Paper Not Foil UK | Sustainable hair foils | Order Online
A similar change you could make in your tanning salons is instead of selling sachets of cream, you could sell ‘tan pots’ in reusable containers. They way this would work is instead of sachets you could sell your customers a reusable container which they would be able to pay for topping up from larger bottles if they would rather do this than buy a full bottle. By encouraging customers to bring back the tan pots and just refill them, this would create a lot less waste than if they were to buy a sachet every time they came.
We know that for many salons, washing things such as towels, cloths and other reusable equipment is a vital step in making sure your salon is clean and runs efficiently. One small thing that you could do is ensure that when you’re putting a load of washing on, make sure you’re doing just one full load rather than multiple partial loads. As well as this making your salon more sustainable, this will also save you money.
As well as these small changes, one of the simplest and most effective changes you could make is moving from a paper-based system to a computer-based system such as Salon Tracker. Making this move saves waste from things such as client cards and also paper agreement forms. When you move to a software from a paper-based system everything will be stored electronically in one place meaning your salon will not only be greener, but also more organised and easier to run.
One feature that Salon Tracker has in order to help you reduce paper waste is the option for your customers to electronically sign your agreement which will then be stored in the customer cards as a PDF rather than you needing to print off your agreement for them to sign.
Also, if you’re thinking about implementing a paperless system but are apprehensive about the cost to do so, the UK government are currently offering a 50% funded discount for your business to get software with the new digital software grant. If you would like more information on this either contact us at Salon Tracker or click the following link: Help to Grow: Digital - Diagnostic Tool (learn-to-grow-your-business.service.gov.uk).
If you would like any more information on any of these tips or if you would like to get signed up for your free demonstration and two-week trial of Salon Tracker, please don’t hesitate to give us a call on 0113 350 8230 or email us on firstname.lastname@example.org.
Salon Tracker x
26 Jan 2022
Feature of The Month - Online Deposits
As a Salon Owner is there anything more frustrating that a customer not turning up to their booked appointment? Especially during those busy periods.
Well, that’s where our new Online Deposit feature steps in. It’s the perfect feature for reducing your no-shows and making sure you’re never left out of pocket if a customer doesn’t show for their appointment. Did you know that an estimated £1.2 million is lost each year due to customers not showing up to their hair appointments?
How Does It Work?
Working alongside Stripe we have been able to implement a seamless payment system into our Online Booking, allowing customers to pay with card, Apple Pay, Google Pay and Klarna.
Within Salon Tracker you can set the deposit amounts you wish to take, whether this is a percentage of the total value or a flat rate, and these can be different depending on the treatment the customer is booking in for. You can also set a maximum deposit amount; in case the customer is booking in for multiple treatments.
When the customer makes a booking on your online booking system, it will automatically take them through to the payment screen, and then a confirmation screen of what’s left to pay when they come in for the treatment. Then on your Salon Tracker system the booking will show as the deposit paid and the deposit amount will show on your reports.
Why Should You Implement Deposits?
The main reason is to get those No-Show bookings reduced! If customers are paying a deposit for a booking, they will be a lot less likely to just not show up as they won’t want to lose the money they have already paid. Introducing deposits also shows your customers that booking slots and your
19 Jan 2022
Planning for the year
January is often a quieter period in Salons after the mad rush of Christmas, so there is no better time than now to plan for the year ahead. At Salon Tracker, we believe that the best way to approach marketing for the year is to plan around the different holidays and target these periods specifically.
The first few months of the year are always the cold ones, and there’s no better time to visit the salon. Often this can be a quieter time for tanning salons so why not offer some special courses during this time and build your client base ready for the summer. For beauty and hair salons, you may have seen an increase in gift voucher purchases over the Christmas period, so why not encourage your customers to use these now. Also, customers will be trying to fulfil their new year’s resolutions, so what better way to have a ‘new year, new me’ moment that by getting a new hairstyle or having a pamper.
Other major events to center your promotion around during this time are Valentine’s Day and Mother’s Day. Before you start advertising around these days, why not look at previous years and see which of your treatments are most commonly purchased around these periods, and create special packages featuring a few of these at a reduced price. Also, why not create some hampers featuring some of your retail products as well as a gift voucher. You may even want to do a little complimentary fizz with all services booked in the week leading up to, and week after Mother’s Day, to make the client’s service seem a little more luxury!
The next period is filled with bank holidays (1th April, 18thApril, 2nd May, 2nd June, 3rd June) which means customers will be going out and need to be booked in for their pre-outing pampers. This is prime-time for salons, so now may be a good time to push your service packages, for example; if you are a hair and beauty salon you may want to do an ‘Bank Holiday Bundle’ consisting of a couple of mini beauty treatments and maybe a hair style? This year we’ve gained an extra bank holiday due to the Queen’s Jubilee. It’s a great marketing technique to promote the extra Bank Holiday date, as believe it or not there will be a lot of your clients who are still unaware of the Bank Holiday change, so make sure you get in there first to get your calendars booked up.
Going from Spring to Summer, Wedding season will be approaching, as well as proms and graduations. All of these events will drive customers into your salons, whether it be for a fresh tan (spray or real), or for a makeover. Targeting your audience is essential to ensure that your diary is filled to the brim, so why not try something new. Maybe offer a raffle entry for every treatment purchased with the winning prize being a free makeover for their special day. Alternatively, you could offer a trial day at a reduced cost so customers can see how they’ll look at on the big day and minimise the stress on the actual day. This would mean they’re visiting the salon more often and may be more inclined to do so again in the future.
Also, during the summer period, people will be jetting away on holidays after being limited so much over the past two years. What better way to get their tans started than by offering special courses to encourage them into the salon before they go away. Soon enough we will be back around to the autumn/winter period and then it will be time to start looking at Halloween makeovers and Christmas party prep.
Hope this has given you a few pointers to think about, and of course as always if you want to chat to a member of our sales and marketing team for a few extra tips, we are always on hand to help you with any marketing tools, or simply to offer further advice on using our software functions!
Salon Tracker x
12 Jan 2022
Q & A - Hair and Beauty Special!
We know we specialise in Tanning, but did you know we also specialise in Hair & Beauty too? All your questions answered!
Can you view the salon calendar from home?
05 Jan 2022
Hello 2022! Another year, brand new!
Welcome back, and a very Happy New Year to you all!
Hope you all had a lovely Christmas break and have enjoyed the festivities.
22 Dec 2021
It's the most wonderful time of the year! A little thank you from us, and Christmas information:
It’s that time of the year again! And what a year this one has been.
15 Dec 2021
Why is an online presence beneficial for your salon?
What is an online presence
An online presence is defined as how easy it is to find the business when a client is searching for keywords relevant to your business on the internet. Having an online presence allows your clients to interact with the businesses virtual presence to find out more information about the salon brand, its products and services. An online presence allows your salon to be visible on the internet as well as a range of different social media pages which means tat your salon is more discoverable to potential clients. To maintain your online presence, it is essential that you have a desirable webpage and the basic social media platforms that you are continuously active on.
Why is online presence important
An online presence is important for your salon as it allows you to reinforce your brand as you are able to constantly boost your salons image. Constant updates on social media and maintaining your online presence allows your salon to attract new clients and retain pre-existing customers. Online presence is extremely important for small business owners it could potentially provide the salon with the means to grow their client base. This also allows your salon clients to review relevant information such as salon opening hours, location of the salon and the reviews left in regards to the salon done by previous customers. Clients are able to browse the pricing of your services that your salon offers before booking therefore allowing clients enhanced accessibility to your business. Having a greater online presence allows your salon access to a wider audience as your business information will be accessible to clients 24 hours a day seven days a week. You are also able to communicate with your clients continuously through social media therefore allowing you to build customer relationships and trust.
Ways to strengthen your online presence
There are plenty of ways to strengthen your online presence one way to do so would be to optimize your business website, when you are creating or editing the website it would be beneficial for you to use key words that clients will be searching to find a business like yours. Ensure that you and your staff members create many engaging marketing content this includes things such as blogs, videos and social media posts and post them of a range of different platforms to build the chances of reaching out to new clients, you must ensure that you focus on the channels that best suit your target audience. Video marketing will allow you to showcase the benefits of using your salon as well as the services that you offer in a new and attractive way. Focusing on your brand purpose is another method that enables you to strengthen your businesses online presence as you can build a community to interact with clients and other salons this will enable you to promote your brand values as well as allowing you to share a clear consistent and compelling brand story across the content you share. It is important that you make certain that client reviews are continuously up to date online and you encourage your clients to leave a review so that you can further improve your services as this will increase the salons credibility as word of mouth is one of the most common strategies that businesses use to attract potential clients. Boost your search engine optimization to promote your online presence by email marketing, developing your website further and posting content on social media constantly. Many online tools enable you access to data and analytics to help you understand your target audience, their behaviour and preferences and how they experience your business at every stage of the customer journey. It is important that you take this information to measure the effectiveness of using a range of online marketing channels to develop a strategy that works for your brand.
The advantages of online presence
There are many advantages to having a strong online presence this includes the improvement of customer service by being able to interact with them directly converse with them through social media platforms. Your salon is also able to gain referrals through social proof this includes client reviews and images you and your staff members upload of the services you have carried out. Online marketing is an easy and affordable way to market your salon therefore permitting the company to spend the money they have saved from marketing onto other aspects of the salon such as improving the quality of products meaning the salon receives larger amount of profits with limited investment. Having a range of different social media platforms allows you to reach out to a larger audience meaning that more people will be aware of your business. Another advantage of your salon having an online presence is the trust factor that you will secure with potential clients as they will check online to ensure that you are reliable and can trust your brand. Online presence also allows you to view your competition and see what you are able to do different to distinguish your salon from others in your surrounding area.
The disadvantages of online presence
Online marketing is not effective when used alone without another marketing technique as it can be unreliable as the internet can go down, systems can crash therefore it’s not 100% dependable. Another disadvantage to having a strong online presence is that it exposes the company to spam messages and content. Having online accounts paves the way clients and other individuals to leave bad reviews that will tarnish your salon reputation.
I hope this blog has been informative and beneficial for you, make sure to keep continuously posting on your social medias.
Salon Tracker Team. X
08 Dec 2021
Hidden Gems in Salon Tracker!
When it comes to Salon Tracker, many of our features such as the ability to integrate with TMAX and sigma, Stock Control and our online booking features and very popular and well known by our customer. This blog is going to tell you about some of our less popular features or ‘hidden gems’ as we like to call them which will make day to day running of your salon much smoother!
Groups is one of the back ground, and slightly more complex features included in Salon Trackers Professional and Enterprise packages. This feature allows you to create custom groups for your products, services and customers.
You can use customer groups for things such as NHS and student discounts. All you need to do is create a customer group and then associate a certain discount with any customers who get put in that group. This discount option is separated into retail and booking discount so you can pick and choose what discount to offer. You can then add customers into this group as you please. Customer groups also work well as a way to reward loyal customers. You could have a gold, silver and bronze customer group which customers could work their way through based on number of bookings.
You can also create product groups. Product groups allow you to offer different discounts or require certain deposits for your services. Product groups also allow you to do deals and things such as happy hour easily and efficiently. You can set up your happy hour but setting up a product group with a purchase availability of Monday to Friday for a set hour or so. This will then discount all the services and products you have selected to your happy hour price automatically for the set time before going back to normal pricing after.
Groups can be tricky though so we’d recommend giving one of our support team so we can help set these up for you!
A small, but very useful feature which is available for out Salon Tracker tanning salon customers is tube tracking. This feature allows you to monitor the usage of the tubes on your bed. You can see this in the management section of your Salon Tracker when your click on the individual beds. When your beds get retubed you can reset this counter.
Post delay is another smaller feature which can be very useful especially for our hair salon customers. This feature automatically puts a gap between appointments where there is more than one service being done. For example, if a customer books in for a colour and finish and needs 30 minutes for the dye to process, your system will clear the 30-minute gap in your calendar so you can squeeze in another appointment.
Site View Dashboard
Many of our enterprise customers already know and love this feature. The site view dashboard gives you an over view of the entire day, week or month in your salon. You can view this out of the salon on a phone, tablet or computer at any time of the day. This dashboard includes figures such as number of bookings, bookable and retail sales and takings.
Charts Another hidden gem of Salon Tracker is the charts. These are located within the reports section under the ‘charts’ tab at the top. These are available on our professional and above packages and the allow you to have a basic rundown of the year. For example, you can see when you’re busiest and quietist months are using the annual bookings chart and you can also see your annual customer information including things such as average spend by age and the number of new customers per month.
If you would like any more information on any of these features or would like to get booked in for a free demonstration and trial, please don’t hesitate to give us a call on 0113 350 8230 or email us on email@example.com.
Also, if you’re a Salon Tracker customer don’t forget to enter our Christmas giveaway! Head to @salontrackersoftware on Instagram for all the details.
Salon Tracker x
01 Dec 2021
Style Your Ear …. Curate with Inverness!
This week we have something a little bit different for our blog. After meeting Inverness Piercing at the Professional Beauty show in London, and experiencing their services first hand, we couldn't think of anyone better to feature as a guest blog. Some of our team members had piercings done at the show and we highly recommend Inverness for their safe & gentle ear piercings. Why not consider adding ear piercings in your salon as another source of revenue!
Have you been hearing all about the ‘curated ear’ but not sure how to get one or even what Curated/Earscape or Designer Ear means?! Well, keep reading. We’ve put together some top tips and must haves on how to curate that ear!
What does ‘Curated Ear’ mean?
A ‘Curated Ear’ is a variety of multiple piercings in one ear designed to create a unique look. No two ears are the same, so why not look at each ear as a blank canvas? Fancy 4 piercings in one ear but only 2 in the other? Why not?!
If you’re looking to mirror those glamorous ear shots across social media or our famous icons on the red carpet, or just to create your own unique look, you can do so with the Inverness piercing system. Most people think it’s only possible to Earscape and Curate the ear through a needle piercing but that’s not true. The hand-pressure Inverness instrument and specially-designed piercing earrings can be used to create gorgeous earscapes piercing both the earlobe and the outer cartilage
The Inverness system creates piercings with a quiet, gentle, hand-pressured instrument and specially-designed piercing earrings that are as sharp as a needle. Each earring has a finely-honed piercing point which glides through the skin in one smooth action, with no trauma to the ear like the old-fashioned spring-loaded guns. Inverness also have a wide selection of metals and styles to choose from, so it’s possible to get the desired look straight away, whilst you wait for your piercing to heal.
Over the years we have listened to many people share their piercing experiences and how they feel about their current piercings. Unfortunately, a large percentage aren’t happy with their original piercings. Maybe their first holes sit too high or their seconds are too close together making it difficult to fit two pairs of earrings in. This is where getting creative comes in handy and designing those curated ears shine through.
If your piercing is sitting too high, why not add one just below. Wear a small 2mm CZ in the top hole and a hoop at the bottom. If your piercings are too close together, add a third piercing so when those big earrings come out to party, you can still wear 2 sets and be ready to return to 3 after.
24 Nov 2021
Christmas Advent with Salon Tracker
Here at Salon Tracker we believe in making Christmas the most generous time of the year... so that's exactly what we've done!
We're going to be taking full advantage of the 12 days of Christmas but instead we will be putting our own spin on it. Our 12 days of festivities will start on the 1st December right through to the 17th of December where we will be posting our exclusive giveaways through the week days!
23 Nov 2021
BLACK FRIDAY AT SALON TRACKER
Here at Salon Tracker we value offers just as much as you guys do... this is why we've decided to spread the festive cheer this year and offer a massive 30% off your first 3 months subscription, 15% off any hardware and also 15% off any text bundles!
This offer is too good to miss so enquire at Salon Tracker before Friday 3rd December 2021 to make the most of our deals and get your free 2 week trial now!
Terms and conditions apply, please speak to a member of our team to find out more. You can call us on 0113 350 8230 or email firstname.lastname@example.org.
17 Nov 2021
How to manage the festive rush this Christmas
As the rush of Christmas was all crammed into one month last year after the November Lockdown, this year we have finally got a real run-up to Christmas and the festive season is in full swing!
I would imagine by now that you are already in Christmas mode in the salon, festive decor, xmas songs on repeat and everyone in high spirits but above all this, is your salon schedule fully prepared and being used to it's potential to help you manage this Xmas rush? First things first and that is:
Sort your Schedule
By using Salon Tracker your life is made a whole lot easier because it takes out all the hard manual work and does it for you! If you have Salon Tracker already, make sure you are utilising your online booking link as best possible. I.E having a book now button on your website, having the link in your instagram bio and on facebook and then actually promoting it. Make posts, tell your clients in the Salon and tell them to tell their friends too - it'll work wonders for your calendar!
Not only can clients book online using their own customer account but your staff can all have their own user log ins for our Siteview app (which can be downloaded from the app store) to view their calendars and also make appointments for existing customers. This means you can view your calendar and organise your time appropriately for the big rush, leaving you less stressed!
There is nothing worse than having demand for stock but not having any stock in. Christmas time is the best time to sell your retail products because everyone is wanting to get their hands on last minute stocking fillers and simply just to treat themselves!
Using Salon Tracker, you can track and monitor your stock levels of every product so you can see easily what you are running low of and need to reorder so there will be no room for mistakes.
Keep your staff motivated!
It is important not to lose sight of your hard working employees over this busy period, they are the ones that have kept the Salon going and without them, you'd probably be in a very sticky situation. Simple things such as making sure they have their breaks and are not too over worked, bringing in treats such as sweets and chocolates to keep them going and more importantly, a works Christmas do! After all the hard work and hours your team have put in the thing that will keep them going the most would be looking forward to letting their hair down at a party or event to celebrate.
Build on client relationships
It is important now more than ever to build on your relationships in this period because it is more than likely you will see customers in the Salon you have never seen before and if there is something that is enticing them to coming again they will return which therefore increases your customer retention and overall your long-term sales and profit. The best way to approach this is to create a loyalty scheme such as for every 5 visits made to the Salon you will receive 20% off or a free retail product!
Furthermore, using Salon Trackers marketing suite you can filter out specific groups of customers such as high spending customers and customers with birthdays coming up and offer them a discount which will make your customers come back into Salon again and build a loyal relationship.
Time is money
Make your no-show policy clear and well-know. In these busy periods, you cannot afford to let no-shows happen, especially when you have had to turn down customers as you had no appointments left.
It is estimated that no-shows cause the hairdressing industry 1.2 million pounds every year according to recent research powered by flossie.
Profit is something you don't want to be missing out on so here's several ways you can try and put a stop to no shows:
- Utilise your SMS marketing reminder and no-show texts on Salon Tracker. You can set your SMS reminders to go either 2 days or 1 day before and can also send a text if your client is a no show. This text can include information of charges they will incur for being a no-show therefore deterring them from doing it again.
- Make your cancellation and no-show policy well known. Have it printed in the Salon, all over your social media and actually enforce it. If your client is a no-show, request that they pay the money you missed out on.
- Take deposits. Using Salon Tracker you can add deposits onto treatments so that the customer pays a set amount before the booking. If a customer has already paid some of the bill, they are less likely not to show up because they will lose out on money.
We hope that these tips have given you a clearer insight into managing the Salon over the next couple of months and if you would like to trial the software free of charge for 2 weeks, simply enquire here and a member of the team will be in touch!
Salon Tracker x
10 Nov 2021
It's November, which means one thing...Black Friday!!
‘They’re singing Deck the Halls!’
It’s nearly that time again! Black Friday is just around the corner, this year falling on Friday 26th November and were also now fully in to the 6 weeks Christmas countdown(woohoo!). Did you know, according to Lockhart Meyer, in 2016 £1.96bn was spent on Black Friday, with 50% of the population being interested in the event. Another interesting fact Meyer mentions is, 70% of these are under 25, with 65% of those being aged 25-34! So, if you have micro-marketing tools (or are a user of our software), make sure you use your marketing suites to target this age range, for sales to be most effective.
Why should you make the most of Black Friday? Starting out in America, the event has grown drastically in the last 10 years, with so many young adults now awaiting the exclusive deals to ensure they get their Christmas purchases made early! I know for most retailers, Black Friday means offering some discount. Having said this, when the rest of the industry and your competitors are likely to be doing the same, this is the one time where discounting your products and services can be beneficial to you! As long as you still leave yourself with a small profit margin, you can still make great sales; as the volume of those over the Black Friday weekend can sometimes amount to the same as fewer sales would at your original RRP price.
So, how can you make your discounted products and services stand out above the rest?
03 Nov 2021
Salon Tracker Support FAQs
Here in the support team, we’re used to helping our customers with any questions or queries they have! So, we thought it would be useful to put together a Support FAQs, to answer all of your burning questions.
Is Salon Tracker Support Free?
Yes! All of our support is included within our monthly subscription packages. Our support team are available Monday-Friday 9am-5pm, just call on 0113 350 8230
and we will be happy to help with any questions or issues.
How do I backup my Salon Tracker data?
If you are on our Enterprise package your Salon Tracker data will automatically backup to your cloud storage.
With our Standard and Professional packages your data is all stored locally to your PC. What we recommend is to have a memory stick or an external hard drive plugged into the PC that can be used to store another backup file. When closing down Salon Tracker there are 2 tick boxes, one to back up to the local PC and one to back up to a removal drive. Make sure both of these are ticked and go green, this means that both backups have been successful.
Can we convert your data from another software?
Yes, we can convert data from most other software companies! For the most part we have done conversions from most other software companies, so it’s just a case of us accessing the data and then converting it over to Salon Tracker on our side. If your data is from software, we haven’t done a conversion from we would just need to take a look at the data initially to determine whether or not we can complete the conversion across to Salon Tracker. For more information see our data conversions blog here: Salon Software News | Feature-of-Month---Salon-Tracker-Data-Conversions (salontracker.co.uk)
Can you use Salon Tracker on a Mac?
Currently Salon Tracker is a Windows based software, so the only way to run Salon Tracker on a Mac is through the use of Parallels or Bootcamp which allow you to access Windows through the Mac.
What versions of Windows can I run Salon Tracker on?
Salon Tracker can currently be used on Windows 10 and soon will be available on Windows 11. (Don’t update to Windows 11 yet as there are a few hardware issues that are yet to be resolved on Windows side).
Should I do my Windows Updates?
Yes! Doing your Windows updates is very important to make sure Salon Tracker is running as effectively as possible. As long as you’re shutting your PC down every day the PC should automatically do the updates, however it’s still good to check in the Updates section within settings to make sure you have done all the updates.
Can I access Salon Tracker without internet?
Yes, Salon Tracker only requires internet once a month to license. We do recommend having internet in the shop so that we can connect to your screen if you require any assistance, but it’s not a necessity.
Where is my data stored?
If you are on our standard or professional package your data is stored locally on your PC. With our enterprise package your data is stored both locally and within the cloud. We don’t store any of your data on our side, so make sure you’re backing up your data externally to your PC so that you don’t lose any data.
What hardware can I integrate Salon Tracker with?
We can integrate with: Cash Drawer, Receipt Printer, Barcode Scanner, Fingerprint Reader, Signature Pad, Tmax, Sigma and Dojo (Payment Sense).
What do I do if my Tmax stops working?
Unplug and re-plug the Tmax cable back into the PC, then restart your Salon Tracker and see if it pulls through your timers. If you’re still having issues with it connecting, restart the Tmax and then restart Salon Tracker again. If it still hasn’t connected call on 0113 350 8230 and we will be able to take a look at it for you.
How do I reconnect my Printer Salon Tracker?
If you unplug your printer and plug it back it, this can often create a copy of the printer on your PC. If you go to the admin section on Salon Tracker then to the hardware tab under the printers section you may see multiple copies of the printer in your drop down. To find out which is the active copy, open ‘Printers & Scanners’ in your settings, you should see ‘idle’ next to the one that’s currently active. Set this as the printer in Salon Tracker and you should now be able to print. If you need any further assistance with this, please call on 0113 350 8230.
What do I do if my cash drawer won’t open?
Most cash drawers are connected to the receipt printer, this allows them to trigger open when you complete a sale. If your cash drawer won’t open, follow the above steps and make sure the correct printer is connected to Salon Tracker.
27 Oct 2021
Question and Answers - Salon Tracker Software
Does the software do online payments? Online Payments is a new feature that we are aiming to implement within the next release of Salon Tracker this should be within the beginning of the new year. Right now, the feature is currently in the last stages of development the next step will be the testing in which we are able to improve the feature and erase any and all complications. Salon Trackers aim is to be able to provide your clients with a seamless payment integration so that they are able to purchase your services online or pay a deposit of the service without hesitation at any time.
Do you cater to solo salon businesses?
Currently Salon Tracker doesn’t provide a subscription for solo salon businesses but we are researching this topic so that we can develop a subscription to suit the needs of solo individuals and fill the gap within the market. The Solo Subscription will be released in the new year, if you wish to receive more information about the new subscription and if you are eligible for this subscription don’t hesitate to contact us on 0113 350 8230 or alternatively email us on email@example.com.
How does your online payment system work?
Online payments hasn’t yet been released however when it is released in the new version of salon tracker it will further reduce your no-show bookings. The online payments will take place through an application known as stripe where the client can use their card, apple pay or google pay to complete the transaction, the money will then go straight into the bank account of your choice. Once the transaction has been completed the customer will receive an email invoice confirming the completion of the transaction. You are able to access online payments dashboard and reports through stripe to monitor your takings through the online payments system. If you are interested in our online payments feature and would like to know more information regarding pricing please contact us.
What is your charge for set up and support of the software?
Set up and support of the software is FREE of charge as well as training, these can take place Monday to Friday 9:00am till 5:00pm.
What makes you different from the other software companies?
Salon Tracker Software has a variety of different simplistic and easy to use features that differentiate us from our competitors. The clock in system allows you to track when staff members start and finish their shift within the salon you can monitor this within the software under the management section which you can make available to only you and manager members of staff with our permissions feature. The software also enables you to change the increments on the booking calendar to suit your salon and the services you carry out this ranges from 5 minutes to 60 minutes. Client record cards enables you to store client data such as their personal details, booking history and purchase history. For our multi-site clients, we have the HQ feature in which you are able to view and monitor each of your salon’s activity from one location. The online booking feature has become the most popular feature throughout the past couple of months, this feature is ONLY available on our Enterprise subscription. The feature allows your clients to book appointments for your salon anywhere, anytime and anyplace, the bookings made online will sync with the booking system within the salon.
What resources do I require to be able to have the software in my salon?
To have the software you require a computer or laptop with the following specification:
- · Screen Resolution 1280x800 (Minimum) 1920x1080 (Recommended)
- · Intel I-3 Processor/AMD A4 (or equivalent)
- · 8GB Memory
- · 500GB to 1TB SSD Storage
- · Windows 10 or above
How flexible is Salon Tracker Software?
Salon Tracker allows you and your staff members flexibility as you are able to offer clients split appointments, display staff schedule to clients as well as showing your opening and closing hours. Clients are offered flexibility through the online booking system as they are able to choose from a variety of different time slots as well as them being able to cancel and reschedule their appointments at any time.
If you would like any further information or your question hasn't been answered in this blog don't hesitate to contact us on 0113 350 8230 or alternatively email us on firstname.lastname@example.org.
20 Oct 2021
Who can Salon Tracker Integrate with?
Though our booking system had many different features, there are some things that you may need to help your salon run smoothly that we don’t offer. This is why we have partnered with some different companies and integrated their services into our system so you can run your salon in the simplest way possible.
When it comes to card payments, Salon Tracker can directly integrate with Dojo Payment Terminals. How this works is once your card terminal is connected to your Salon Tracker by a member of our team, when you select the card payment option on the system this will send the correct amount directly through to your card terminal. This integration reduces the risk of error when typing in the payment amount and also means that there will be no discrepancies between your Salon Tracker reports and your end of day reports from your PDQ machine. If you would like to get this integrated just let us know and we can pass over your details to our account manager at Dojo Payment Sense!
TMAX/Sigma Sunbed Timers
One of our most popular features with our tanning salon customers is the integration with TMAX and Sigma timer managers. On our professional package and above we offer tanning salons the ability to connect the timer manager. This works by plugging your timer manager into the PC using a USB to serial cable and means that you can send tanning minutes through to the sunbed from your PC. This reduces work load and also makes it easier to track how many minutes each bed has done for when you need to retube your beds! This feature also lets you set bespoke, dress down and cool down times for your beds.
For all your marketing needs, you can integrate your Salon Tracker Professional and Enterprise accounts to mailchimp. In Salon Trackers bespoke marketing suite, you can filter out different customer groups which you would like to market to, for example your best spending customers or customers who haven’t visited in a while. You can then input this information into Mailchimp and send out a marketing campaign to these customers for free! If you would like any training on how to do this at all please just let us know!
One small, but very useful feature, that has been implemented into Salon Tracker is the Geo- Code. This feature allows you to put in your customers post code and automatically find their address. All you need to do this is an active google account and we’ll link your account up to your salon tracker.
Whilst Salon Tracker doesn’t directly integrate with your salon’s social media accounts, there is ways around this for things such as your online booking site and also reviews. You can add your link to your social media pages, such as Instagram or Facebook so your customer can easily find your online booking site. Also, within Salon Tracker you can send your customers an SMS message asking them to leave you a review on social media or google.
If you would like any help on setting any of these integrations up or if you would like any more information on any of these please don’t hesitate to get in contact with a member of our team on 0113 350 8230 or email email@example.com
Remember if you visited us at Professional Beauty London this year to give us a call and get booked in for your free demo and two-week trial so you can claim your show offer!
Salon Tracker x
13 Oct 2021
Feature of Month - Salon Tracker Data Conversions
Although we might not like to admit it, there are other software companies out there. Here at Salon Tracker were happy to convert your data free of charge from any other software company.
We understand that the process of switching software providers can be stressful and sometimes over complicated, you’ve probably got months or years’ worth of customers information on your current system and the last thing you want to is re-enter all your clients into a new system. That’s where we come in.
Our data conversions typically allow us to bring across:
- Customer names
- Customer notes
- Customer services (Such as existing minutes)
There are 3 simple steps involved in us converting your data:
First, we need a copy of your data. Sometimes this involves us connecting to your PC and taking the data ourselves, other times the data can be encrypted or stored within a location we don’t have access to. If this is the case you would need to speak to your current provider and ask them to get the data for us, hopefully they’ll be nice enough to let you have it!
We will test the data on our end to make sure we can definitely convert the data, if this is the case we will go ahead with the full conversion. Once we have completed the conversion, we will test import it into Salon Tracker and compare it to the existing data to ensure that it has copied over correctly. This step will often take up to 3 days, it just depends on the scale and size of your database.
Finally, we will import the data onto your new Salon Tracker system and then check it through with you again to make sure its all correct! It works best if we can do the conversions at the start of the week and import before the end of the week to ensure that you have a couple of working days to use and test the data.
If you are interested in moving over to our software from your current provider, we offer the data conversion free of charge and you will also get 30% off the first 3 months of your subscription for moving over to us! Feel free to call on 0113 350 8230 to discuss your data conversion and see all the benefits of introducing Salon Tracker software into your salon!
Salon Tracker x
06 Oct 2021
This Autumn is completely different to last years in that we are not in lockdown and everything is open. So, now is the perfect opportunity to take full advantage of Autumnal offers and really push the boat out with marketing.
Decorations and Outfits One of the simplest ways to get into the Autumnal spirit is to decorate the salon. Whether you prefer the traditional Autumn vibe with pumpkins and warm tones, or if you want to go more towards a Halloween theme and accessorise with Ghosts and Bats, refreshing your décor is something that will surely put a smile on your customers’ faces. Window displays are a particularly good way of advertising as not only do they appeal to your currents customers but they can also draw in the attention of people passing by and this may entice them to come in and try out your salon. Also, your employees could try dressing up in Halloween costumes, as well as potentially doing some unique hairstyles and nails too showcase some new designs and creativity.
Another way to make the most of Autumn is to use social media as a free way of advertising. Not only can you reach your current customers but you are able to promote yourself and reach new customers. You could try to promote exclusive Autumn offers or run giveaways which not only rewards your loyal customers but can also help you in reaching new clients through sharing your page. Staying active on social media is really important, especially interacting with your customers. Instagram allows you to post a range of interactive stories such as voting polls and Q&As so you can get feedback from your customers to see what they’re wanting from you. Using these means you can tailor any marketing more specifically to what your customers actually want.
Retail Products If your salon sells retail products such as sachets of cream or nail polishes, why not offer a promotion on certain ones such as any Autumn themed colours. This may allow you to get rid of any overstock and appeal to customers who do not typically buy products and want to try something new. Showcasing these products on yourself or on social media is a good way of showing the products in action and the potential they have.
Now we’ve been out of lockdown for six months, it is a good time to treat your most loyal returning customers with special offers. Our software has a built-in marketing suite which gives you the opportunity to easily use SMS and email marketing. You can choose client groups or make your own in order to send out your message to the group of people it was intended to. For example:
Hi << Customer Forename>>
Thank you for your support over the last 6 months! 10% off your new Autumn look!
<<Company Name>><<Company Contact Details>>
If you're looking for something to help manage your Salon this Autumn, enquire at https://www.salontracker.co.uk/FreeTrial.aspx for your free two-week trial!
If you already have the software and would just like any more Autumn marketing tips, please feel free to give us a call on 0113 350 8230 and we'll be happy to help!
Make the most of the end of this year!
Salon Tracker x
29 Sep 2021
We're Back Exhibiting At Professional Beauty London 17th - 18th October!
Hi everyone, how are we all? Who’s looking forward to Professional Beauty London next month? We can’t believe it’s been 2 years since we exhibited at the Excel; it seems like 2 minutes ago but so much has happened since then, with the unprecedented pandemic and our industry being forced to close, it has been a difficult 18 months for everyone. But it’s finally starting to look like there is light at the end of the tunnel and things are looking positive! Your businesses have been back open almost 6 months now and it’s been a really successful 6 months from what we have gathered from our clients. But not only has it been busy for you all (which we are so happy about) it’s also been a really great few months for us in terms of development, which we’ll be showcasing a few things that we have been working on whilst were at the show too! But more than anything, we’re just excited to get back to exhibiting and seeing you all in person again. Plus, we’re just as much looking forward to seeing all the other brand showcases and doing a bit of shopping ourselves too!
23 Sep 2021
Health and Safety within your salon and how Salon Tracker can assist you with keeping within the guidelines
Health and Safety guidelines for salons can seem complex at first glance and there is a lot you must consider as the owner of the salon, to maintain a safe working environment. It is essential that staff and customers are safe from harm within the salon if the standards are not met to prevent them from harm the repercussions can be astronomical. Completing continuous risk assessments and establishing a salon health and safety policy will ensure that your staff members are able to carry out their jobs without risk to themselves and clients.
It is essential that your salon has a risk assessment in place that is continuously monitored and updated when potential new risks occur. Within a risk assessment you must identify the variety of risks that occur within the workplace and put procedures such as management measures to minimize or eliminate the hazard. If any accidents were to take place due to the hazard not being eliminated you must record the incident and carry out an investigation in line with Health and Safety Executive reporting standards. When procedures and policies are put in place to prevent hazards, they must be documented so that you are able to refer back to them in any necessary given moment.
Under The Sunbeds Regulations Act 2010 it is an illegal offense for people under the age of 18 to use sunbeds in any facility, meaning that if the client appears to be under the age of 21 or 25, they will be asked to verify that they are 18 or over by showing valid proof of age. The regulations also state that the prescribed health information is provided on an A4 and A3 piece of paper so that clients are reminded each time they enter the salon, this is the only information that should be displayed information such as health effects of sunbeds will not be displayed.
Beauty therapists must protect and promote the welfare of under 16-year-olds therefore it is not recommended to carry out treatments on individuals within this age group. However, you are able to carry out beauty treatments on 16-year-olds but to do so you must oblige by the manufacturer’s instructions and guidelines.
Keeping your Salon and Staff Members Safe
As a salon owner you have a duty of care to your employees and clients this means that you must consider things such as: personal protective equipment, the correct facilities and equipment for staff to be able to carry out services safely and controlling substances that can be classed as hazardous to health regulations. In order to maintain high standards of care within the work environment it is important to appoint a first aider they will also be in charge of the first aid arrangements within the salon. The welfare of the employees and clients is a high priority within the salon, this means that you must be able to provide them with facilities and other measures to ensure the individuals wellbeing needs are met. The need for insurance within a salon environment is essential as it plays a vital part in protecting you when it comes to legal claims and financial losses that the salon may face.
Health and Safety Policy
If your salon has five or more employees then it is necessary that your salon has a health and safety policy in place, however it is good practice for your salon to have a policy in place with less than five employees. The law states that you must provide training for staff members so that they are able to enforce health and safety legislations as well as the policy you created for your salon.
Using Salon Tracker to Stay Within Health and Safety Guidelines
How can Salon Tracker assist you with maintaining the health and safety standards within your salon? Within the system you are able to store information such as client allergies on their client card you can add this information in as an alert therefore it will appear in a red box when the client’s card is opened, the allergy information can be gathered through consultations and skin tests. Salon Tracker also provides hardware that is able to assist you with health and safety for example; the signature pad allows you to store the customers signature on your agreement within their client card along with a date and time of when it was signed. Another example of how Salon Trackers hardware is able to aid you in staying within the guidelines is through the fingerprint reader in which you are able to identify which client is in the salon through their unique finger print this eliminates the risk of under age individuals using other clients name to access the services in the salon which they are not legally permitted to have.
There are tanning regulations implemented into the system so that you are able to prevent clients from returning to the salon more than once a day you can also prevent underage clients from using the sunbeds. The system also connects with Sigma and T-Max which means that the beds can be controlled from Salon Tracker within this you are also able to control the dress down and cool down periods for the beds which can help to prevent the beds from over heating in your busier time periods.
If you wish to book in for your free demonstration and two-week trial don't hesitate to contact us on 0113 350 8230 or alternatively email us at firstname.lastname@example.org.
15 Sep 2021
Feature of the Month- New Tanning Features
Feature of the month is back! To celebrate this month, we’re doing a three in one of new tanning rules that we have added into the software over the past couple of weeks all in one place!
One new feature which is in the final stages of completion is our new overbook feature. This feature is more for the tanning salons who take prebooking’s for their beds. This feature allows you to book customers onto a bed, even if they don’t have the minutes pre purchased on their account. For example, if one of your customers wanted to get booked in for a sunbed in a few days’ time for 15 minutes, but only had 6 minutes remaining on their course card, you would be able to book them a slot for 15 minutes, with the 9 extra minutes being classed as an over booking. If you do this, you won’t be able to confirm the booking until those extra 9 minutes have been purchased. This means that you can effectively book people in for more minutes that they have remaining but means that you won’t be able to put them onto the bed unless they have paid, meaning you’re less likely to give away any free
minutes by accident.
Another new feature that we have recently added to the system is course and single minutes rules. The way this works is that when you add a new booking or single minute service, you can add some course rules onto it. For example, with your single minute services, you can add the rule that it’s got to all be used in one session. This means that people can’t buy 15 single minutes and use 9 minutes one day and then 6 the next. This feature can also be used for courses. For example, if you have a course where a customer can go on 20 sessions for a set price, you can set the number of sessions available for that course to be 20. As well as the number of sessions per tanning service, you can also set it so there are only set numbers available to take off. For example, with the 15-minute single session there would only be a -15 option or if you had a course which allowed 10 minutes per day for a set amount of time, the only option available would be -10. You can set these numbers and the number of sessions as to whatever works best for you.
We have also improved security for your salon when it comes to online bookings. Now all booking rules that are set on Salon Tracker will pull through to the online account. This means that whilst customers were never able to go on the bed more than once a day, this will also stop customers booking more than once a day meaning there will be more space on your calendar. Any other booking rules will be pulled through too, for example if you want fairer skin types to only be able to book once every 48 hours of if you only want your customers to only be able to book a set number of sunbeds per year. This again is totally customisable to your salon and just means you have even more control of what goes on in your salon at all times.
If you would like anymore information on any of these features or would like any help getting them set up, please don’t hesitate to give us a call. Also, if you would like to see these features in action come visit us at Professional Beauty London on the 17th and 18th of October and we will be able to give you a demonstration of how they work!
Salon Tracker x
08 Sep 2021
Why hiring apprentices can benefit your Salon!
Your salons growth is extremely dependant on the people you hire, without good
employees it would be a struggle to run your salon successfully, if at all. Whilst it is important to hire staff that are experienced, knowledgeable and qualified it also pays off to hire up and coming apprentices with little knowledge and experience. These people will be itching to learn and will most likely carry your Salon into upcoming trends and styles.
So, what does hiring an apprentice really involve?
01 Sep 2021
How to Retain Clients
Customer retention, or customer loyalty, is an important part of running a salon especially due to the current climate due to COVID-19 and salons having been closed for so long. This week we decided to put together a blog to share our best tips and tricks to keep clients coming into your salon.
One of the best, and easiest, ways to keep your clients coming back it to utilise social media. Regular posting of your work and other post relating to your salon means that your customers will keep seeing your posts and this will remind them to keep getting booked in with you. Social media is also a great way to connect and communicate with your clients too. Clients are more likely to return to a salon where they feel comfortable and communicating and interacting with them over social media is a great way to do so. If you would like some ideas on how to manage and run a social media account effectively for your salon go to www.salontracker.co.uk.news and see the many blogs we’ve written about this. P.s drop us a follow @salontrackersoftware
Another way you can keep your customers coming back to your salon is by sending them text message marketing campaigns. The great thing about this is it could be anything you want. Salon Trackers ‘Marketing Suite’ gives you the option to filter out specific groups of customers to send messages to directly from your system. For example, you could filter out all your best spending customers for that month and send them a text to try and encourage them to get re booked into your salon. Here is an example of an SMS that you could send:
Thank you for being one of our most loyal customers! As a thank you here’s your voucher for 10% off your next visit!
See you Soon!
YOURSALONNAME YOURSALONNUMBER T’s&C’s Apply
One thing that customers will always love is to be rewarded for their loyalty. One way you could do this is set up a loyalty scheme or loyalty groups. For example, one way that you could work this is have different packages all depending on how many appointments that they have had with you. You could have gold, silver and bronze packages all which have different levels of rewards for your most loyal customers including discounts off treatments, retail products or even exclusive access to new treatments before your other clients. Having a reward scheme like this will encourage all your customers to stay loyal to your salon and keep coming in as much as possible. Salon Tracker gives you the option to manage this with our groups feature and this means you can just put these customers into the correct rewards group and Salon Tracker will manage this for you!
If you would like any more information on any of these features or would like us to help you get them set up, please give us a call on 0113 350 8230 or drop us an email on email@example.com any help or training!
Salon Tracker x
26 Aug 2021
How to establish your new and upcoming salon
When establishing a new business within the salon industry there are a few things that you must take into consideration.
Business plans are essential when starting a new salon, you must be prepared and organised for any situation that may come your way when preparing for the launch of the salon. Things such as a grand opening should be organised to spread the word of your upcoming salon within the community, within this party you can display products that you offer as well as offers.
It is important to plan out what services will be provided within the salon, to do this you must take into consideration what treatments are most desirable within your target market/audience. As the owner of the business products and services you supply to your clients should be under constant review as trends are forever changing therefore people’s preferences of treatments will vary dependent on the season and the trends throughout the year.
One major aspect in promoting your newly established salon is your social media presence. It is important to have a business account on a variety of different social media platforms so that you are able to reach out to a range of different clients. To be able to retain and attract new clients you must ensure that you are constantly posting on each of your social media accounts, posting at least twice a day as a minimum on each account at the correct times during the day. For example, most individuals check their social media pages during their lunch break at work and on a night after work therefore it would be logical to post at these times of a day as people are more active on their social media accounts. The times may change dependent on your client basis taking into consideration factors such as if the majority of your salon clients are full time stay at home parents. The content you post is of high importance especially when you’re a new salon, content such as before and after images are a great way to promote the upcoming salon as clients love to see the process you make. It allows them to build a confidence bond between the client and your staff member as they have been made aware that the staff are very much capable.
For your salon to be able to develop a solid client base it is important that the customer experience starting from when the client enters the salon, walking into reception to when they pay for the service and leave must be impeccable. This means that the environment must exceed customer expectations in terms of cleanliness and decorativeness as clients are more likely to recommend your salon to friends when they have been built a personal relationship with the staff members within your salon from them providing an excellent service (including aftercare) and interacting with the client. Word of mouth is essential and helps to spread awareness of your salon and its services.
There are many ways in which you as a salon owner are able to maintain the high quality of care you are providing to your clients whilst promoting the business to the best of your abilities. Asking clients for reviews including how in their opinion their experience at the salon could be improved this allows you to constantly enhance the quality of your services and customer experience. Doing this will provide your salon with a higher chance of repeat clients when you add value to their service and experience. After each appointment it is essential for you and your staff members to always offer to schedule the clients next appointment to prompt them into returning.
When starting a new salon owners like to offer discounts to entice customers to the salon. There are variation of different discount methods that you can use to entice clients to book at your salon such as referral discounts and start up offers.
These are just a few tips on how to establish your new salon within your community, follow our blog updates every week to learn the tools you are able to use to promote your business and maintain a strong client basis.
Salon Tracker. X
18 Aug 2021
Unknown Beauty Hacks you just need to know!
We've had 16 months since the start of the pandemic to now and i'm sure you have found out lots of little beauty hacks to get you through all 3 lockdowns. I've pulled out some of the best ones that have been tried and tested by us girls at Salon Tracker and we think they're too good to not share!
If you haven't already purchased a bottle of castor oil then you need to get one immediately! Castor oil is rich n fatty acids, Vitamin E and Proteins which is the best recipe for rapid hair growth. This can be applied to your scalp over night in a shower cap to avoid it going all over your pillow then washed out the next day for hair growth. Or it can be applied to lashes and eyebrows for growth too. Tried and tested by myself, after having lash extensions applied for months I didn't have many lashes left and what I did have left were short and brittle. After 2-3 months using castor oil on my lashes every night my lashes were long and thick again and received many compliments about them!
11 Aug 2021
Utilising Pinterest for your Salon
When running a salon, social media is one of the most useful tools on offer. Pinterest is one of the world’s biggest social media platforms, with over 416 million monthly active users, but it is often overlooked. Here at Salon Tracker, we believe that Pinterest is useful in so many ways, such as: finding inspiration, showcasing your work and selling your retail products.
Pinterest allows you to create mood boards which you can tailor to your own needs. You are able to search for pins, which are photos that people have uploaded, and add these to your mood boards. Not only does it suggest the current trends to search for, it also allows you to choose your own searches, for example ‘summer nails’. This will bring up lots of different pictures to browse through and you can then pin these to your mood board to refer back to. Once you have added a few pins, it will then also bring up similar images that you be interested in. It’s a fantastic tool for keeping on top of what is trending at the moment.
Not only is it useful for finding inspiration for your treatments, but it is also useful for the interior inspiration for your salon. Whether this is a full salon makeover or simply a bit of seasonal décor, there is bound to be ideas on Pinterest that you can use.
Promoting your company
Another way in which you can use Pinterest to benefit your salon is that you can create ads. These can be done in a few ways such as a quick ad, which is a one-off payment that pushes one of your pins to a wider audience. Another way is campaign creation which is a more in-depth way, in which you can set daily amounts you wish to spend advertising.
Showcasing your work
As well as being able to save other people’s pins, you are able to create your own and share your work. You are able to upload a photo, which you can then add details to, such as what products you have used, and you can also link your website to the pin so that if they click the pin, they can be linked directly to your website. When posting, you have the option to post now or post at a later date so that you can post at times you know that people are more active.
Other image-based social media platforms such as Instagram, Facebook and Twitter do not have a very long post life, meaning that the posts do not stay on peoples feeds for very long. Pinterest however has a much longer post life and can see businesses getting leads up to 30 days after an initial post.
04 Aug 2021
Things from the lockdown that are here to stay!
Hi everyone, hope your salons are still keeping busy throughout these Summer months! How are we in August already?! Quite scary how much times flying and that your salons have been re-open for almost 4 months! We’re so glad that things seem to finally be going back to some normality, even though there is still a bit of a new normal, we wanted to run through some changes that salons have made throughout the lockdown and which of these have perhaps proven to be beneficial for the future too.
28 Jul 2021
Our New Dojo Payments Integration
We recently introduced our new Dojo Payments Integration into Salon Tracker making it even easier to
take your card payments. Since COVID many of our customers have seen an increase in card payments rather than cash, so we wanted to make this as easy and seamless as possible.
There are so many benefits to the Dojo card machine: serve your customers quicker, get paid faster, protect your income and there’s no long term commitment. The biggest benefit of all is being able to connect your Dojo machine straight to your Salon Tracker Software. With the integration setup, the payment amount is sent directly to your Dojo card machine making it so much easier for staff when taking payments, especially when you’re busy! Here’s just a few advantages the Dojo integration could bring to your salon:
Reduces Staff Error A significant benefit to utilising our payment integration feature is that it massively reduces staff payment error. As staff will no longer have to manually enter the payment amount onto the machine, this will help to massively decrease staff error as there is no chance of the wrong amount be entered on accident.
Similar to the reduction in staff error, the integration also helps to make your payments more secure. As the payment amount is automatically sent through to your payment terminal, staff members are unable to change the amount once it has been sent from Salon Tracker. This means all your reports on Salon Tracker should match the receipts from your payment terminal, as staff are unable to purposefully or accidentally change the amount the customer is paying.
Reduces Customer Waiting Time
As the amount is directly sent through to your Dojo machine, this will also help to reduce customer waiting time as everything will be seamless from when you confirm the payment on Salon Tracker.
21 Jul 2021
How you can use Social Media in your Salon!
Social media is everywhere these days, from Instagram to Facebook to Tiktok. There are many ways you can use social media in your salon to stay up to date on recent trends, to show people your work and also to attract new customers. We know that this can be a little daunting if you haven’t done this before so I’m here to share my best tips and tricks for you to use social media for your salon.
Instagram is one of the most popular social media platforms at the moment with over one billion active users sharing and viewing content each day. One of the best ways to utilise Instagram is to use this as a way to share pictures of your services, whether this be bright colour jobs or some before and afters of clients when they get their services done. Sharing the treatments which you do in your salon on Instagram means customers, both existing and potential can see what you’re capable of and this may persuade them to book an appointment with you. Hashtags are also very useful on Instagram. Every time you post you should use different hashtag depending on what you’re sharing a picture of. For example, if you’re posting a picture of some nails that have been done in the salon use hashtags like ‘#nails’ and ‘#nailart’ this will mean your posts are more likely to be viewed by more people, even if they don’t follow you. Finally, the last way you can use Instagram in your salon is the stories feature. Posting stories are a great way to keep your customers updated on what is going on in your salon and also as they only last 24 hours you don’t have to keep them on your feed, Stories are also a good way to do things such as ‘flash sales’ as they’re only available to view for 24 hours you could do a deal on a quiet day for example ‘Today Only, Buy a 30 Minute Course and get a Free Sachet of Tanning Lotion’.
Facebook is another very popular social media site, especially for salons. Facebooks gives you he opportunity to keep customers updated, display reviews and communicate with your customers all in one place. Facebook is also a good social media platform to run competitions on. For example, you could run a competition for a free or discounted service in your salon and for you customers to enter they should have to tag some friends and share the post. By asking customers to tag friends and share your post, this means that all the Facebook friends of everyone who had shared that post will see your salon. This is a really good way to get more exposure. Another way to get exposure on Facebook is by using the sponsored posting feature. This does come with a cost but you can spend as much or as little as you like on this. You can push your posts to a target audience of your choice so more people, apart from those who already follow you, will see your posts. As mentioned before, Facebook is also a great place for communicating with your customers, whether this be responding to reviews that they have left you or responding to any messages they have left you. Facebook gives you the option to do all of this in one place.
Tiktok Tiktok is a fairly new social media platform which exploded in popularity over lockdown. The basic idea of this is to share short videos of whatever you want with popular videos making it to the ‘For You Page’. Already there are a lot of salon accounts on the platform from nail techs showing viewers the process of doing a client’s nails, hair salons showing some before ad afters and other types of salons sharing tips and tricks to views about things such as tanning safety and how to get the smoothest finish on your foundation. This platform is very popular, especially with the younger generation with some videos reaching up to a million views, so why not get involved!
There are many other options for what social media platforms you could use in your salon for example twitter is also a good one but these are just some of our favourites.
If you’re not already make sure you’re following us on all out social media accounts @salontrackersoftware on Instagram, Salon Tracker Software on Facebook and @SalonTrackerLTD on Twitter to keep up with everything new at Salon Tracker.
If you would like any more tips or tricks on how to use social media in your salon don’t hesitate to drop us a message on any of our social media accounts or call on 0113 350 8230.
Salon Tracker x
14 Jul 2021
Salon Tracker Educational Software
Although this isn’t the end of the pandemic, I think we can all agree that stress of being constantly placed into a variety of different restrictions can now come to its end following the termination of restrictions this Monday. As business owners you are now able to make adaptions freely to ensure that you meet society’s new normality as well as being able to meet the needs of both the staff and customers.
The impact of the pandemic on Educational Salon Academies has been astronomical starting with the limit on face-to-face high-quality education being restricted to students as well as salons having to shut for a long period of time, both situations have had a massive impact on educational salons. Now that they are able to return to face-to-face education and salons are completely free of restrictions it is important that throughout the academy and salon, they ensure good hygiene for both staff and students, maintain appropriate cleaning regimes and keeps the congested areas well ventilated to decrease the risk of infection spreading. It is important that as an educational salon you maintain standards to ensure the safety of staff, pupils and customers another form in which this can take place is by having a booking management system in place to prevent overcrowding in a confined space.
Within Salon Tracker Software there is an Educational Program this program is tailored to meet the needs of your salon with a variety of different features for example we are able to alter calendar titles as well as adding duplicate calendars to assist you in arranging the different level each student is qualified to carry out. Day to day tasks is simplified through the use of our reports and charts section these features allow the financial department access to the academy’s finances throughout the salon. Through the Siteview application the finance department are also able to collect data and examine reports to be able to monitor the progress of each student and the salon in general.
With Educational salons it can be quite busy with new students arriving and then each student training to achieve a different qualification this can often become complicated to handle. With the software you as a staff member are able to create different calendars to organise which qualification each student is on track to achieve. Features such as groups ensures that students are unable to carry out services that they are not qualified to do this feature can be very beneficial from a legal point of view. Features such as split bookings will allow the salon to book client appointments with a break in between therefore enabling the treatment time to develop this therefore enables the salon to create bookings for other clients in the gap. Additional to this there are features such as post delay which can be useful for hair treatments as it ensures that when a client from the salon books online the break between their two treatments will automatically apply.
If you are interested in having a demonstration of the software or alternatively trialling the software for a two-week period simply enquire at www.salontracker.co.uk/freetrial.aspxand fill in the required details or contact us on 0113 350 8230 and you will be provided with your bespoke educational rates.
We look forward to hearing from you.
Salon Tracker X
07 Jul 2021
The end is in sight!
16 months... 16 long months! I know you'll all agree with me when I say I will be very pleased to see the back of this pandemic. It has been tough on everyone, especially those of you with businesses' that have been yoyoing between being closed and open and didn't know whether you were coming or going... I think this time you are set to be open for good, so let's get prepping!
19th July aka Freedom Day brings many great things however one of the things that the British public haven't had a taste of for nearly a year and a half is stepping in a night club and actually dancing! This means one thing, the whole of the UK are going to town on looking good for freedom day - so you Salons are going to need to prepare. I can imagine you will be absolutely swamped with appointment requests and your dms will be full to the brim which can cause you quite a lot of stress. Instead, why not take a look at our online booking system that can take all the hassle away and manage all your clients appointments itself. Simply put an auto respond message on your social media accounts that directs your clients straight to your online booking platform. You can also put this link in your Instagram and facebook bio where clients simply log in with their email and a 4 digit pin number. On here they can view any upcoming bookings, amend or cancel them, view any remaining courses etc. Enquire here: https://www.salontracker.co.uk/FreeTrial.aspx for a free demo and 2 week trial!
For those of you that have worked in Salon over the past 16 months (for the time salons have actually been open) I really do admire your persistence with wearing PPE such as masks all day every day. Lucky for you, another great thing that comes with freedom day is that Masks will no longer be required indoors - this means you can have your freedom to chat away to your clients all day without the worry of your mask falling down and the absolute torture they bring on a hot day!
I know that this mad rush of custom is what you've been craving throughout all these lockdowns and you're probably chuffed to have little appointments remaining but it is so important to give yourself a break to avoid total burnout! Set aside a couple of days in which you will work longer hours and make this clear to your clients these will be the only days you'll be working late as you need some time to yourself. I know some clients will try to twist your arm and persuade you to work late one day for them but if you did this for one person where do you draw the line? Make sure you have at least 2-3 nights of the week spent entirely on you. Put your feet up, get a facemask and chill out... or maybe it's your time to party and hit the clubs! However you spend your "you" time, it is essential for working these busy next few months, so grant yourself it!
Here's to a more normal future ahead of us, we've got this!
P.S Footballs coming home!
Salon Tracker x
30 Jun 2021
Feature of The Month – Online Registration
It’s back! Now that salons are all reopen and we’re getting back in to the swing of normality, we’re bringing back our Feature of the Month! So, for June, we thought we’d use our most useful features from over the past few weeks, and that is; 'Online Registration'.
Our online features have proved to be so popular as the lockdowns were lifted, with many salons requiring these features as they opted to pause walk-in appointments for now, due to number restrictions in the salons. Our online booking and registration has helped salons to keep on top of their maximum appointment schedules so much, but not only that, it has also helped them to gain new customers and retain them. As for any salons that used to offer walk-ins, they are now having to take the details of their clients for bookings, which means then they have these stored in the database for future marketing purposes too.
23 Jun 2021
Summer is right around the corner and hopefully if everything goes to plan, all the restrictions will finally be lifted. This week’s blog is a look book of some of the biggest trends that us here at Salon Tracker are excited to try out now that the sun’s shining and we can go out with all of our friends.
10 Jun 2021
How Our Salon Software Helps to Save Time and Improve Organisation After Reopening
Hi everyone, hope you’ve all been keeping well and have had busy businesses since you have been able to reopen! It’s been almost 2 months since England salons were finally able to open their doors again, and around a month since our salons across the rest of the UK and Ireland were able to too. We would love to hear how you are getting on and how business has been for you, I know for many of our clients we’ve had the pleasure of catching up with you again over the past few months, and it’s been great to finally be able to help you to boost new services and get your businesses back out there!
Throughout the time you had to be closed, lots of you managed to still generate some sales by offering retail products through online delivery services, online zoom consultations & tutorials and also some of you even managed to put together some D.I.Y home treatment packs to be delivered to clients. All fantastic ideas and a great way to keep engaged with your customers throughout the time that you were closed. However, not only that, this now provides a great reason to re-engage with those clients and get back in touch, to remind them of how great the home treatments were and how nice it will be now they are able to experience this at the salon.
17 May 2021
Today is the day!
We’ve done it! We are so happy that we can finally say that all of our salons across the UK and Ireland are now back open for business!
Today, all of our spa salons are finally able to open their facilities, our gyms can finally re-offer their classes, and plus any of those with salons in hotels or arcades are now able to reopen, and also offer indoor dining!
24 Mar 2021
Important Reminder For Our Clients - Please retrieve your activation code early!
Hi everyone, hope you're all keeping well and looking forward to re-opening!
All salons in England and remaining salon sectors in Wales are expected to reopen from Monday 12th April, with hair salons in Scotland expected to reopen from Monday 5th April, followed by close-contact services on Monday 26th April.
05 Mar 2021
We're Virtually Exhibiting! Starting Monday 8th March Online at The National Hair and Beauty Show!
Hi everyone, we just wanted to let you know, we're exhibiting at another Virtual event!Starting Monday 8th March, we are exhibiting at The National Hair and Beauty Show for 1 week!
You can join us FREE from 8th-14th March at the online show, where there are lots of competitions, offers and industry advice available throughout the week long event. We are also offering exclusive deals to anyone who registers for a free trial through the show; to sign up for FREE just simply head to:
And if you're not a user of Salon Tracker already, this is a great time to see how we can help you to manage your salon on reopening. Hope to see you there!
Salon Tracker x
26 Feb 2021
We are exhibiting this Sunday 28th Feb - 2nd March at the PB World online event!
Hi everyone, hope you're all okay!
For those of you that have been able to, we hope you've been busy reorganising your appointments this week ready for reopening in April. And hopefully good news is not too far away for everyone else fingers crossed.
23 Feb 2021
Information for Salons Reopening in England
It's good news!
Following yesterday evening's announcement from the Prime Minister; that salons in England are to reopen from Monday 12th April, we can now begin to help you plan for your reopening date.
20 Jan 2021
Tips To Keep Your Clients Engaged Throughout The Lockdown
Hi everyone, hope you’re all keeping well and managing throughout this third lockdown. We completely understand and appreciate how hard this time is for our industry, especially as we have been in and out of lockdowns and different Tier’s throughout the last 9 months. There has been a lot of adapting and alterations to appointments to take care of, but we’re in this together and we’re here to help you every step of the way. And now that we find ourselves with these 6 weeks of lockdown, where the Christmas rush is over, this gives you some time to reflect and prepare for 2021. So, we wanted to use this time positively to help you, our clients, with a few little tips for what you can be doing in the meantime, to keep your customers engaged and ensure they return to you once can reopen your doors once more!
05 Jan 2021
Important Message for all of our Clients
Important Message for all of our clients in the UK and Ireland:
First of all, Happy New Year! We hope you all had a lovely Christmas and festive period, even if it looked a little different for us all this year.
We know this isn't the start to the New Year that we'd hoped for; but we have been here before and know we can get through this. Our team will do our absolute best to help you as much as we can during this time.
24 Dec 2020
Merry Christmas from the Salon Tracker Team x
So, Christmas 2020, and what a year this has been. Definitely not the year or Christmas we were expecting or had hoped for, but here we are! Despite the difficult months we have faced and what looks like a few challenging weeks ahead, as a company throughout this year we have tried to do all we can to support you our lovely loyal clients, and we want to thank you for your patience and understanding over this time. We appreciate how tough times have been for you over the past 9 months, and we want you to know we will do everything we can to help to support you as we continue in to the New Year and throughout 2021. We want to again thank you for using Salon Tracker over 2020, it has been a pleasure to work with you during this time, we are all in this together!
If you didn’t catch our post last week, we just want to again reiterate that all payments for our clients located in Tier 4 in England, Northern Ireland, Scotland and Wales, will remain frozen for the duration that you have to close. We will also closely monitor the news over the coming days, and should changes affect any of our clients in other areas of England, we will act accordingly and pause your payments too.
21 Dec 2020
Important Message for our Clients
Important Message for all of our Clients:
Following the announcement from the Prime Minister on Saturday that many regions in England were to be placed in Tier 4 restrictions from Sunday 20th December, in order to do our best to support you during this time, we are freezing all of your software payments for the duration you have to be closed.
27 Nov 2020
It's BLACK FRIDAY (countdown to Christmas is officially on!)
It’s BLACK FRIDAY! 🖤🎄✨
And so we wanted to bring to you an exclusive deal, to help you kick start your marketing for reopening and also towards your appointment reminders for your busy December!
We are offering:
26 Nov 2020
Salons In England Can Re-open on Weds 2nd December!
Important Message for our UK Clients
It has been confirmed that the reopen date for salons in England is now Weds 2nd December.
All Salons in England have been given the go ahead to reopen in every Tier
20 Nov 2020
BLACK FRIDAY HAS ARRIVED (a week early!)
Black Friday is just around the corner, only 1 week away, on Friday 27th November. However, after the year we've all had, we thought we'd treat you and bring you our offers 1 week early!
Starting today Friday 20th November - Friday 11th December, for 3 weeks we will be offering you:
06 Nov 2020
We have some exciting news amongst all this doom and gloom...
We're exhibiting at the 'Virtual Hair & Beauty Show' this weekend (Saturday 7th November until Saturday 21st November)!
I know that your Salons will be closed over the next 4 weeks and I also know that your Salons are your pride and joy so why not invest all that spare time you're going to have into something beneficial for you and your Salon?
It is a certain fact that we are all missing attending our regular Hair and Beauty shows due to the Pandemic but instead of having to get all dolled up and travel too and from you can now experience this show straight from your sofa - amazing!
We know that the circumstances are hard which is why we have frozen all our current clients subscription payments until they are back open again and not only that, we are also offering a trial period to new customers for as long as lockdown continues - meaning you can trial the software absolutely free of charge until your Salon is back up and running again! And what a better time to trial it whilst you have all this free time on your hands that you definitely never had before!
After your trial period, if you do decide to go ahead you will also be given 30% off your first 3 months of subscription with any package so that means you've got the whole of lockdown to trial the software absolutely free and then enjoy your discounted first 3 months of your subscription!
If what you've read appeals to you, you can register for your virtual ticket at: https://thenationalbeautyshow.com/ we can't wait to chat with you all!
If you have any other questions at all, please feel free to call us on 0113 350 8230 or alternatively email info@Salontracker.co.uk.
We look forward to speaking with you soon, stay safe!
Salon Tracker x
02 Nov 2020
Important Update For Our Clients In England
Following the announcement from the Prime Minister on Saturday that a second National Lockdown will begin on Thursday 5th November, in order to do our best to support you during this time, we are freezing all of your software payments for the duration you have to be closed. This will remain in place until further notice from the government.
Please bare with us during this time as there is a large volume of clients to process. You will however all be credited any pre-paid days you had remaining from your recent payments once you are able to reopen.
28 Oct 2020
Feature of the Month- Post Delay
Another month, another feature!
This month’s feature of the month is all about out ‘post-delay’ feature. This is a feature that is available on all three of our different software packages and is mainly utilised by our hair salon customers.
21 Oct 2020
*A Message to all of our customers in Republic Of Ireland, Wales and Northern Ireland*
We’re so sorry to hear the news that you have to close your salons.
20 Oct 2020
How Salon Tracker Specialises in Multi-Site Salon Management
Are you the owner of a multi-site salon business, and are looking for a software system to help you with the management of your salon chain? Our software specialises in the organisation of multi-site salon companies, and therefore we have outlined our main features below that may benefit you, by investing in your own Salon Tracker system.
15 Oct 2020
*Important Message For All Of Our Customers In Northern Ireland*
We're so sorry to hear the unfortunate news that your salons are being forced to close for 4 weeks from tomorrow, Friday (16th October)
In order to do our best to support and help you during this time, we will be freezing all of your software payments until you get the go ahead to re-open.
14 Oct 2020
How to market your salon during the Halloween period with the circumstances which is Covid-19
This year has been extremely different for everyone, from how we carry out our daily activities to attending the shops and salons. It has also changed how we are able to spend our beloved holidays, including Halloween, the festival second to the Christmas holiday season. There are still certain restrictions in place which prevent us from attending Halloween events, such as parties and this means that people aren’t attending appointments to have their makeup done for the evening events - therefore there may not be a Halloween rush as large as last years. To prevent these restrictions from affecting your business, it is essential that you market other options to your clients and keep them up to date with any changes in regards to what services you are able to carry out, or if you have to close temporarily. Whether you have our Salon software or not, the ideas listed below will be relevant and worth a try!
In order to maintain functional operation of the salon it is important that the ambience within the salon is high priority, as it can help prompt consumer buying habits. Due to all the distress of the current situation which is Covid-19, doing a good dead such as offering free retail products or when it is Halloween, all employees could wear fancy dress, to lift the spirits of the customers to help create an uplifting atmosphere. Focus on window decorations, make sure there is a theme behind each one and this will ensure that clients are aware you are still able to offer Halloween treatments that oblige by the current legislations.
07 Oct 2020
How Enterprise Upgrades Helped Our Clients
I can’t believe that it’s now October! Where did time go? This weeks blog is going to focus on how our customers have benefited from upgrading to our Enterprise Subscription. For those of you who aren’t aware, our Enterprise Subscription includes our Online Booking and Siteview features. Over the course of the last few months we have had numerous customers upgrading to the Enterprise package, specifically for the ability to use Online Bookings, which is perfect for adjusting to the new normal.
Since the reopening of salons, we have seen a huge spike in the number of online bookings being made, with many salons introducing a booking only system. Online booking offers customers the flexibility of being able to book an appointment at any time of the day, whilst ensuring that restrictions are in place to follow the Government Guidelines. One of customers has seen a significant growth in bookings since getting the online system, with almost 8,000 bookings being made since the reopening of their salon! With such an increased demand for our online booking feature, we introduced a booking delay time to make sure that with each booking there was extra time being added to allow for cleaning and to adhere to the social distancing guidelines.
There are several other benefits of introducing an online booking system, such as reduced phone calls and emails, as customers are able to book at their own accord instead of contacting you and your team. For those of you that own Tanning Salons, customers are able to see how many minutes they have remaining on their account. Customers also have the ability to see your opening hours and an interactive map view of where the salon is for those that may not have visited before.
30 Sep 2020
How to make this Autumn your best one yet!
I know you'll all be just as shocked as I am when I say that Summer is officially over and as of last week, Autumn has officially begun! Last week also marked 6 months since the UK was put into full lockdown and everyone's world was turned upside down. Now you are open and in full swing, how about we make up for all that lost time and make this your best Autumn yet? After all, the autumnal vibes are our favourite!
Lets start with a start with a few marketing tips:
Back to School Bundle
This is one for the Mums and Dads that suddenly have a lot more time on their hands! After 6 months of no school I think all those Mums and Dads out there deserve a bit of a treat... A back to school mini bundle could be a great idea for your salon. For example, offering a package deal with some mini treatments, such as lash and brow tints, could increase your profit and help you gain a selection of new clients that you may not have previously had. Pairing this with a ‘back to school’ pamper day including a range of the different treatments you offer would be a great start as it really encourages them to book for a relaxing day after 6 months that properly felt like a decade for them!
Although Halloween may not be the same this year, it's still a Holiday that everyone loves and why not make the most of it? Advertising early your Halloween makeup pictures will get people interested and make them want to plan ahead. You could even do a petrifying package deal such as Makeup and spooky hair for a set price and why not throw in a Halloween goody bag full of Halloween themed treats or retail products?
What platforms can you use to get the message out?
Facebook and Instagram
Facebook and Instagram are the top social media platforms to advertise your business on.
Most importantly, they are free! Just a simple post on facebook advertising what you are going to be doing this Autumn will go a long way, followers of the page will see it and following that they may be inclined to share it with Family and Friends which could reach 1000's of new clients. Similar to instagram where you can carry out interactive stories which will engage your followers. You could do a vote story or an answer box story with the caption 'what would you like to see from this salon this Autumn' then not only are you drawing the readers in, but you are also finding out what your target market would like to see! All this client research for free - you can't go wrong.
Now i'm sure you'll already know that whilst boredom was taking over in lockdown, TikTok the video app became very popular and people all over the world were doing dance routines and make-up tutorials. This extremely popular platform would be a great way for your Salon to advertise their services such as autumnal nails, Halloween makeup and hair styles due to the sheer popularity of the app. I'll work a treat!
The advantage of SMS marketing is that you can target specific customers or audiences. For example, if you wanted to target customers who haven’t visited in the last 3 months, you can do this through our filters. Our software has a built-in marketing suite which gives you the opportunity to easily use SMS and email marketing. You can choose client groups or make your own in order to send out your message to the group of people it was intended to. For example:
Hi << Customer Forename>>
We miss you! Book in advance for a space for your new Autumn look!
<<Company Name>><<Company Contact Details>>
As you see, summer finishing may put a frown on many faces but with these tips you could turn it into an incredible opportunity for your salon and help you get back on track before the year is out!
If you're looking for something to help manage your Salon this Autumn enquire at https://www.salontracker.co.uk/FreeTrial.aspx for your free 2 week trial!
If you already have the software and would just like a bit of free training please feel free to give us a call on 0113 350 8230 and we'll be happy to help!
Make the most of the end of this year!
Salon Tracker x
23 Sep 2020
Feature of the Month - Editable Siteview
As things are slowly getting back to normal in salons, we thought we’d bring back an old favourite, ‘Feature of the Month’. This month out feature of the month is a new, highly anticipated, one. Editable Siteview.
16 Sep 2020
Updates for our Salons on new Coronavirus Government Safety Regulations
On Thurs 10th September, it was announced that it is now illegal from 14th September for groups of more than 6 to meet and socialise anywhere in England.
By Friday 11th September, the government also introduced some extra safety measures that apply to all salons, from this Friday 18th September. For all of our clients, we can already cater for the new regulations using the software, as you have the ability to take all details, including contact number/email fields and also the ability to book them in for their appointment (which then tracks the duration of the time they will be in your salon). We are however, in line with these new changes, going to be creating a new report that will outline all individuals that have been in to the salon in any given period, should you be required to contact these clients inline with the current track and trace programme.
09 Sep 2020
Social Media Tips For Your Salon!
Despite everything that’s happened this year, it’s still flown by with Autumn right around the corner. So, it’s time to gear up for the end of year rush and make sure that your calendar has no blank space! I’m sure you all know the huge benefits of using social media to promote your salon and your services, so today were going give you our top tips for maintaining your social media presence and increase your client base.
02 Sep 2020
Supporting Our Salons During Covid-19
Supporting Our Salons During Covid-19
The recent and ongoing Covid-19 pandemic has been a really unprecedented time for us all, especially for the salon industry, as you were forced to close for almost 4 months. This has taken a huge toll on the financials of businesses, with the immediate pause on appointments not being able to take place, and with no forewarning.
When the government announced that all salons had to close, we were all already aware of the ongoing harrowing Covid-19 pandemic, however weren’t all necessarily prepared for the affect that it would have on local businesses as the lockdown lasted for several of the following months.
For businesses especially in our salon sector and also for the hospitality industry, who rely solely on customers for their income, this took such a large toll on your businesses. And so, from the outset, we wanted to support you (our clients) as much as we possibly could, to ensure that you were able to sustain as much income as possible whilst the pandemic continued. We instantly froze all client’s subscriptions from 23rd March, as it felt morally wrong to charge for a service that you were unable to use, even if that did mean that as a company we also took quite a large hit with income too. But we wanted to do what felt right, and look after our clients which always has, and always will be our number 1 priority.
We left all payments frozen for the duration of the lockdown, until the government gave the go ahead for salons to open again. Dependent on type of salon and local area, the dates alternated for different salons, however we only resumed payments for each individual business when they themselves were actually able to open their doors. And with the local lock downs, the subscription freeze remained in place, where we would only charge our clients when they could legally open their doors to trade.
Following that, we wanted to further support as we know currently footfall in salons has not returned back to the usual, first of all due to social distancing regulations and secondly, as the public are still apprehensive about visiting places. So, to alleviate the stress a little we have also offered all clients 50% off their next 3 months after they were able to re-open. We wanted to support during the aftermath of the lockdown, whilst appointment capacity is currently reduced meaning a lot of our salons are running on a reduced number of bookings compared to what you maybe typically used to. Evidently meaning there could also be a reduced income when you still have employee wages to pay!
Aside from supporting with subscriptions however, we also introduced some new features to the software, to help manage the new social distancing measures and make the organisation and running of our salons as safe as we could.
We saw such an increase in demand for our online booking over the lockdown, as a lot of salons opted for no walk-ins. So, for anyone that offers online booking within their salon, we introduced a booking delay time so that for every booking made, an instant gap was placed to allow for essential cleaning and also to adhere to social distancing, ensuring the previous clients had exited the premises before the next client arrived for their appointment.
We also advanced our Siteview feature, to allow the adding, editing and cancelling of client bookings to be completed using a mobile app, instead of therapists needing to use the main Salon Tracker PC itself. Evidently, this was to stop overcrowding at the main salon reception desk and to allow employees to manage their bookings using their own devices.
And then, for anyone who wanted to trial our software we also extended the same offer to them too!
Then we also offered support & advice on cleaning measures, and to ensure masks/visors are worn (which is now since a government legal requirement). But with the cleaning, we can also ensure that the sunbeds cannot be set for a new customer until it has been deep cleaned with our 'dirty-bed' mode, that stops the integrated timers from being set until the bed has been set as 'clean'. With the cleaning for beauty/hair/nails, we can add any relevant amount of time automatically to an appointment, even if it is booked online, to allow for sufficient cleaning between customers. We then advise where you can you run a 1 way system, with separate entrances and exits to the salon if you can, and also try to get disposable towels (or ensure that after each client you wash towels/gowns on a high degree anti-bacterial wash, as a renewable option).
For any further advise on salon safety or if you would like to discuss any queries you may have, we are always on hand to help, or if you are new to us and are looking to trial the software now back to school is here, get your FREE trial in time for autumn by heading to www.salontracker.co.ukor call our team on 0113 350 8230!
We're so happy to be working with you again and hope the re-opening of your salons has been successful.
Salon Tracker x
26 Aug 2020
Salon Tracker’s Top Beauty Picks from Lock down.
As lock down comes to an end, one thing that didn’t slow down was new tips and tricks from the beauty world. One of the main sources of these tips was Tiktok, an app many of our sales team spent a little too much time on! As many places are re-opening and life is slowly getting back to normal, we thought we’d share our favourites!
One of the hacks our sales team learnt was a new way to do heatless curls, one of the most popular hacks in our office. This is also known as ‘dressing gown curls’ and requires you to wrap your damp hair around your dressing gown cord, gradually adding bits in and then securing your hair at the bottom. You then need to leave this in for a few hours or even over night and your hair will be nice and curled, as though you’ve spent hours on it! This is great as you can do this on a night and by the time you wake up for work in the morning, your hair is basically done, plus you have the advantage of this not damaging your hair. If you want to see how to do this, here’s a YouTube tutorial: https://www.youtube.com/watch?v=XBLpOqGWda0
A makeup hack we learnt from tiktok was a new phenomenon called soap brows. This is a quick trick to give you full, fluffy brows using a bar of soap. Whilst you can get a product called ‘brow soap’ which seems to work slightly better, many tiktok users tried this trick with normal hand soap and it seemed to work nearly just as well. To do this trick all you will need to do is start with clean brows and your bar of soap. The you just need to slightly wet the soap and run your eyebrow brush through it. Then brush the soap through your brows in an upwards motion before shaping your brows to the shape you desire. This will give you natural looking fluffy brows. Here’s a link where you can buy your own brow soap https://www.beautybay.com/p/wes
Fake Tan Contour
Another trick we have learnt over lock down is how to contour your face (and body) using fake tan. This will mean that you can roll out of bed in the morning with a nice chiselled look, with no time or make up needed. All you need to do is do your fake tan routine as normal, but after this is done, you’ll just need to grab a makeup brush. Then you can get your fake tan on the brush and start shading in areas that you’d like a little more definition in such as your cheek bones and nose, we’re even seen some people using this to contour some abs and muscles!
One running theme with all these hacks is the ‘no makeup makeup look’ and minimum effort on the day to day. This tip is no different. One of the most popular new trends, that comes and goes fairly regularly is faux freckles. Whilst many people were blessed with natural freckles, there is a handful of us who are unfortunately not. Whilst there are many makeup products that you can use to create freckles on the day to day, one new trick that has come out of lockdown is henna freckles. This is where you use henna to create the faux freckle look and this will last a few days or even weeks! There are loads of helpful videos on how to do this on YouTube and tiktok but we should mention that you need to make sure that you get a trustworthy henna and do a patch test first. Here are some great temporary products you could use instead of henna or to practice with - https://www.beautybay.com/p/freck/faux-freckle-cosmetics-neutral/?ctyid=gb&gclsrc=aw.ds&&gclid=EAIaIQobChMItIL3g4K56wIVYIBQBh0wXQCUEAQYASABEgKd9_D_BwE
These tips and tricks helped us through lock down so we hope some of these may work for you too!
If your Salon has just re opened or if you’re getting ready to re-open and you want to be a bit more organised why not take advantage of our FREE two-week trial? Just give us a call on 0113 350 8230 to get booked in now!
Were also going to be at Pro Beauty London on the 10th-12thof October so come pay us a visit there to ask any questions or take a look at our software!
Salon Tracker Team x
19 Aug 2020
It's been a year!
It has been a very different year to say the least!
12 Aug 2020
How to bounce back after Lockdown
I know lock-down seems like it never really happened, and it was all just a bad dream but the reality is that it definitely did happen and your Salons were closed for just under 4 months! That's 1/3rd of the whole year! And that also means 33% of bookings, takings and your day to day social interaction taken from you... so what now? How can you make up for that lost time and come back stronger than ever? Well I've got just the tips you'll need, so keep reading!
For all you hair, tanning and nail salons, you'll probably have already experienced the initial rush of all your clients going crazy for their first appointment after lock-down to get their short fingernails looking luxuriously long again or more importantly to get their severely grown out roots back a beaming blonde along with finally getting their summer tan and now its been over a month since you opened, you're probably wondering when the next rush will be... well why not try the following:
An SMS marketing campaign!
If you didn't already know, Salon Tracker has a built in marketing suite where you can send your clients a text directly from the software promoting an offer or you can specifically filter out a selected audience of customers e.g customers who haven't visited in a while and send just that group of customers a texts tempting them with an offer of 15% off if they book an appointment in the next month which will bring your clients back in and keep you busy enough too! P.S, if you're not quite sure on how to use your marketing suite, just give us a call on 0113 350 8230 and we'll give you a free training session on it! Or... just head to your Salon Tracker help section and there's a full help video on it.
The classic recommend a friend campaign!
Why not get your loyal customers to rave just a little bit more (than they already do) about your amazing salon but this time do it for a reward! For every friend they refer, why not give them a voucher of £5 to redeem off any treatment or product? This way, not only are you gaining new customers, but you are also encouraging your current customers to visit again!
Claim that online presence!
In this day and age, having a broad social presence is extremely important as nearly 1/3rd of the worlds population use Social media regularly and social media is the hub of finding a good business, just like yours. Being a young adult myself, I know that all of the places I have ever had an appointment with have been found online - especially Instagram. It is the common trend to get your hair done and post on your feed #newhairday then tag the salon that created this look for you. Not only is this a free form of marketing for you, it is done completely off your clients back shared with all their followers.Their followers will then click on your profile and see all the work you've done and want to book an appointment themselves... which is where having online booking becomes important. Over the past 4 months, our customers upgrading to our online Enterprise package has increased by around 60% resulting in our Enterprise package now being our most popular. You'll find that your bookings will increase dramatically by having online booking as again, the millennial era are much more inclined to book online rather than having to ring up, especially if your social media pages are tempting enough!
For you guys that unfortunately haven't opened yet... beauty salons, aesthetic clinics, lash parlours... we really feel your pain and we are so happy you finally get to open again in a couple of days time! We know you're going to be extremely busy for the next month or so and we know exactly how to best handle it with these following tips:
Make use of your break slots!
Within Salon Tracker you're able to add breaks in not only on the current day but you can also add them in advance routinely e.g 1pm every day meaning that nobody can book an appointment (online and in salon) over that set break which means you'll actually give yourself a break in the busy times to come! To add a routine break in go to Management -> booking items -> click edit on the person you want to put a break in for -> click on breaks tab and click add -> set the type to the desired amount of types you want the break to reoccur. Breaks are essential and you will definitely thank me later!
Encourage your clients to use online booking
Rather than your phone and messages me absolutely bombarded, make it clear that the only form of bookings you'll be accepting is online bookings and send them the direct link making it nice and easy for them. They can also cancel their booking directly from the mobile web app so you can invest all that time into appointments and sorting the Salon!
Take advantage of the re-book feature
To make sure this big wave of clients isn't just a one-hit-wonder, you should make full use of the re-book button which pops up right after you've confirmed the appointment. You can then book them in for a routine appointment like waxing for 2-3 weeks from the current date and it'll bring you up all the available time slots so there's no room for double booking errors. Better yet, you can print them a reminder in the same transaction! This will put you at ease knowing you're not just going to have one busy month and make it more of a continuous thing.
That's about it for today, if you do have any questions regarding any of the above information then please get in touch on 0113 350 8230 or alternatively email us at firstname.lastname@example.org and we'll be happy to help!
If you do not have the software at all and would like some help managing your busy diary then please do enquire at https://www.salontracker.co.uk/FreeTrial.aspx and a member of the team will be in touch as soon as!
Salon Tracker x
07 Aug 2020
Deferred Beauty Salon Re-opening, Leicester and Aberdeen Lockdown
Hope you are all still keeping well!
So another little update from us (Feel like we've been doing a lot of those recently!)
So unfortunately, we received the news that the reopening of contact-service beauty salons was deferred for a further fortnight from the 1st August, and we were given 15th August as the earliest re-opening date.
And this week we have also seen parts of Leicester have to re-close again, following your re-opening Monday.
Aberdeen also saw a local lock down earlier this week, with salons been forced to close there for a minimum of 1 week too.
Therefore, we just wanted to let all of our clients know that if you are in any of these affected areas, we will continue to, or re-freeze your subscriptions, payments will remain frozen until you can re-open, where we will then credit any pre-paid days for you.
You can still use your software during this time for reports, training and accountancy purposes!
And if you have any questions, please don't hesitate to contact our team who are happy to help, mon-fri 9-5!
Keep posted on our news page for all updates, where we will also be giving you some tips next week on how to bounceback business post-lockdown.
Until then, stay safe and take care!
Salon Tracker x
29 Jul 2020
Re-opening of all Beauty Salons!
Since the re-opening of most UK salons on 13th July, we have had the pleasure of being able to speak to lots of you again and help you to re-setup your salons after the recent lock-down. We saw many of our salons in Scotland be able to finally re-open their salons on 15th and 22nd of July too, all our gyms on 25th July and finally our salons in Wales were able to open on 27th July!
10 Jul 2020
Re-Opening Is Finally Here!
The day has arrived! for most of you the long wait is finally over!!
03 Jul 2020
Our team just want to wish a HUGE good luck to all of our hair and barbering clients in England who have been lucky enough to be able to reopen again safely tomorrow, and to all of our Irish clients who have been lucky to also open up salons this and next week too!🍀✨
For all of our other lovely clients, we know how hard you have been working too to create a Covid-safe space, so keep positive, your turn will come soon and until then, you are still able to use our software for training and planning for FREE until we have further clarification from the government.
For all of our clients who have been fortunately able to open, your reopening discount is 50% off for the next 3 months, and all pre-paid days from before the lockdown will be credited to further support you during this time ❤️
25 Jun 2020
A Message To All Of Our Clients Regarding Your Subscriptions When You Are Able To Re-open
17 Jun 2020
Activating your Salon Tracker in time for your July 4th reopening!
Hi guys, hope you are all still doing well and are looking forward to getting back to business in early July, I know we are!
With the reopening date for salons now fast approaching, we just wanted to keep you updated with what we’re doing towards this date. And as you are all aware, we have and continue to keep your payments frozen until you are authorised to re-open!
04 Jun 2020
Salon Tracker Webinar: Join us Friday 5th June 11.00am
Hi everyone! Hope you're all still keeping well and looking forward to hopefully being able to reopen in just a few weeks time!
Following our last webinar, we had some questions & feedback about our online booking, as a lot of you are looking to upgrade to utilise this feature, to ensure social distancing remains whilst arranging booking slots for reopening.
28 May 2020
Could An Enterprise Upgrade Benefit You?
Hi guys, hope you’re all still keeping well and enjoying the glorious sunshine! Definitely making these lock down days that slight bit easier.
For those of you that follow our news and social media pages, you will have seen that we are offering a Welcome back offer from the dates that your salons can re-open. To recap, we will be offering you a discount of 50% off your first 3 months software on reopening. This same offer also applies to anyone who is currently on trial with us, or may wish to trial before 4th July!
20 May 2020
Salon Tracker Webinar: Join us Thursday 21st May at 11.00am
Morning guys, hope you're all still keeping well and are enjoying this glorious weather we're having right now!
For those of you that joined our last webinar, you'll know that this was just before the most recent lock-down review, where we ran through a few pointers to help for when you are able to reopen.
We also mentioned that we'd be offering 50% off all subscriptions, for the first 3 months from the date set by the government for reopening. I'm sure you'll all be aware we have since had the update, where the proposed reopen date to work towards is the 4th of July. We’ve had a few questions from clients surrounding the re-starting of subscriptions, and how this date may be different in other UK countries, such as Scotland and Northern Ireland. The 4th July date is a provisional date for some of the UK and therefore if your salon is unable to open that date by law, don’t worry, we won’t be charging you individually until the government gives your area the go ahead!
14 May 2020
Planning for your re-open date! We will be offering 50% off your first 3 months re-opening payments!
Afternoon everyone! Hope you all had a fabulous bank holiday weekend and have managed to enjoy a bit of the sunshine today. So, with the bank holiday weekend came the latest government announcement, in which this has suggested that salons may be able to re-open from July the 4th dependant on how the situation is at that time.
As much as that is a couple of months off, at least now this has provided a date to work towards, and get things prepared ready for you being able to open those doors once again?
06 May 2020
Salon Tracker Webinar: Our Top Beneficial Features and How We Can Help You When You Re-Open! Thursday 7th May 11.00am
Morning everyone! Hope you are all keeping well and are still saying safe! We know the lockdown is tough for your salon businesses still being forced to close, but some positivity is, it’s nearly the bank holiday weekend and, it looks like Friday is set to be a scorcher! So what a great excuse to get out in your garden and relax!
But, before the long weekend, we wanted to bring to you another webinar tomorrow. Especially as the lockdown exit plan is to be reviewed and addressed this weekend, we thought this is a great time to catch up about our software features
29 Apr 2020
The Essential 5 features your Salon Software should have!
Hi everyone, how are we all? Hope you are all keeping well during this time and are finding some useful things to do to stay productive!
We've recently teamed up with The Salon Magazine, to discuss what we think are the essential 5 features that salon software can bring you, that will really benefit your salon and also your clients too!
23 Apr 2020
Salon Tracker Webinar: Making A Reserve List For Future Client Appointments and Marketing For When You Can Re-open! Fri 24th April 11.00am
It’s nearly Friday guys! Hope everyone is still keeping well and staying safe at home, at least the recent sunshine is giving us all a bit of a much needed uplift! For those of you that joined our last webinar, we talked you through how to extend expiry dates of pre-bought courses and how to credit existing services. So, we thought for our next session, we’d look at all customers who may have already had an appointment booked with you during this time, that they have unfortunately been unable to attend. How can you ensure that they re-book in with you and also, how you can market to all of your clients to ensure they get booked in too.
17 Apr 2020
Getting your Salon prepared for when you can re-open
Afternoon guys, Happy Friday you’ve made it through another week of lock-down. Hope you and all your families & friends are keeping well during this time. As we all prepare for another 3 weeks of staying at home, we wanted to give you something to think about during this time while you have some spare hours. And so, we’ve put together a few little helpful tips on what you can be doing during the next few weeks, to get your salon prepared and organised ready for when we can return to some level of normality.
08 Apr 2020
Salon Tracker Webinar: Extending Course Expiry Dates and Crediting Client Services! Weds 9th April 11.00am
Welcome to Salon Tracker Webinars!
Morning guys, Happy Wednesday! (Just to remind you what day of the week it is! Seems like they’ve all merged in to one at the minute!) But we hope you are all keeping well and staying safe at home during these unprecedented times.
01 Apr 2020
How to Keep Busy With Your Salon Whilst at Home
Before we get into the blog, just for any our customers that aren’t already aware, we have frozen all payments for your software subscription. We are wishing you all the best during this time and look forward to speaking with you in the near future.
As I’m sure is the case for many of you right now, times are very tough and there’s a lot of unknown and panic surrounding what’s going to happen in the coming weeks. Sadly, no one really knows the full extent of what will happen, so today I’m going to try a highlight a few positive areas and ways in which you can stay on top of your salon jobs and marketing during this time.
25 Mar 2020
Salon Trackers Top Picks for Hair, Beauty, Nails and Skin Care
For this week’s blog we have decided to let you know our team’s top picks for hair, beauty nails and skincare! One of our top picks for nails is Barry M nail polish. They have a massive range of colours and different formula’s all for cheap and cheerful prices. They have a huge range of normal polishes and gel polishes for just £3.99 a bottle. To make it even better the Barry M Nail line is 100% vegan and cruelty free! You can shop the whole range here - https://barrym.com/collections/nails Tinted moisturiser is also a firm favourite in the office. It is perfect for everyday in the office or out and about. Tinted moisturisers, unlike foundations are a lot lighter on the skin and more natural looking. Out top pick is the Nivea one. This comes in a few shades and is available in boots and Superdrug! We know that for certain occasions tinted moisturiser just doesn’t have the coverage we need. This is why the Estee Lauder Double Wear Foundation. This foundation is a staple for many of out team as is long wearing and leaves your skin looking smooth whilst still looking somewhat natural. You can shop this here https://www.esteelauder.co.uk/and we’ve also heard that Primark beauty have a great dupe for this if you’re not wanting to spend that much! When it comes to haircare, one thing we love is the Garnier Hair Food Masks. They come in three different scents for different hair types. Even better you can use it in 3 different ways! It can be used as a conditioner, rinse out mask or a leave in conditioner for we or dry hair! You can see the collection here https://www.garnier.co.uk/our-brands/hair-care/ultimate-blends/hair-foodand right now they’re on offer for 2 for £8 at boots so snap them up whilst you still can! Dermalogica skincare is also a necessity in our office. They have a wide range of products for all different sorts of skin types. They also offer a digital skin analysis which helps you work out what sort of skin types you have and what products you may need if you’re unsure. You can shop the collection and work out what your skin needs here www.dermalogica.co.uk Hand crème is especially important in times like these where you’re hands may be a little dry from all the extra washing! At Salon Tracker we all make sure we’ve got at least one hand crème from the body shops at our desks at all times. There is a range of different scents and also often seasonal scents that are limited edition. You can get yours here www.thebodyshop.com Due to the current circumstances Salons are facing in the UK and Ireland we have currently put all subscription payments on hold until salons are able to get back up and running. During this time we advise all out customers to keep using their software for any training or financial purposes. We are also looking at running some workshops and seminars so stay tuned for the announcement on that!
18 Mar 2020
How to keep busy during unfortunate downtime in the Salon
It’s the middle of March already and right now you would probably expect to be on the horizon of your busiest period of the year in the Salon. But… with the pandemic disaster in full swing, you’re no doubt going to struggle to keep a busy Salon whilst all this is going on. Not to worry! There are plenty of ways you can keep busy in this unfortunate downtime and we’re going to tell you exactly how...
First of all – if you don’t have Salon Tracker, now is the perfect time for a free trial!
Salon Tracker is a very effective way of keeping on top of the Salon in terms of appointments, SMS reminders, marketing texts, stock control, business reports & lots more! Whilst you are having some downtime in the Salon, why not try a 2-week free trial of the software and see how it could work for you? We offer free, unlimited training as well as support and there are no set-up fees. If you’re currently with another software provider, we will transfer your clients from that software in the trial period and will also offer your first 3 months at 30% off for moving from another provider! If this sounds good to you, then just go to https://www.salontracker.co.uk/FreeTrial.aspx and a member of the team will be in touch as soon as possible to get this arranged for you.
11 Mar 2020
Business Planning for SS/20
Nearly through the first quarter of the year already! So now is definitely the time to start looking in to planning for the next season, as days get longer and nights get lighter – you want to ensure that your business has a Spring/Summer strategy in place to work towards.
This is also a great time to reflect on the last quarter, to also see where you are against the targets you set yourself for the past 3 months, and how business has been since the New Year. It’s also a good time to measure success against where you were this time last year, and see if you’ve had any improvements. A lot of businesses find that this is also the perfect time for a team night out, to boost staff morale and keep the work place atmosphere up! Quarterly reviews are also a great time to implement any changes that you feel necessary for the salon as we head towards Spring/Summer – maybe it’s a good time to refresh retail ranges and also improve the salon aesthetics in time for the new season.
04 Mar 2020
Meet the Salon Tracker Team
When Salon Tracker was first built there were only five staff members, six years on and we now have a team of over thirteen people, the expansion is tremendous and will continue through the years. As time has passed, we have welcomed many fantastic new team members. Let’s take a look at each team member working at Salon Tracker currently.
Toby and Conor are members of our support team, they help the girls working within the sales and marketing team to find a solution when an error or problem occurs. They are always there to support their fellow staff members and Salon Tracker customers and they offer their assistance in all situations which can be difficult.
26 Feb 2020
Using Reports To Help Grow Your Salon Business
For those of you that already have Salon Tracker, I’m sure you already know about our amazing reports suite. We have plenty of different reports on the software, from the more basic cashing up report to the more complex reports like sales summary by category, there’s one for everything. Although you might already use the reports to get the figures and information you want, you might not be using them to your full advantage, and that’s where I step in.
Sales by Hour
Once you’ve had the software for a few months, the reports will be able to give you a more accurate overview. The Sales by Hour is a great report, as it lets you see your peak hours when you’re super busy, and then the quieter periods where business is a little bit slower. From this you could then look to introduce a Happy Hour scheme, as this will help to improve business and revenue during these quieter periods. I mean you might as well give it a try and see if there’s any difference!
19 Feb 2020
February’s feature of the month – Siteview app
If you already have our software, you’ll know about our especially helpful feature – Siteview. Siteview is an online platform that allows you and your staff to log in from anywhere on their mobile, tablet or laptop and see what bookings they have in for future periods, run reports, charts and a dashboard featuring useful information. Obviously with user permissions you can decide who sees what and limit their view but for the owner of the business, it is the perfect solution to being able to access the software from home giving you that peace of mind that you needed on your last break away from the Salon.
12 Feb 2020
How Salon Tracker Can Help Your Hair Salon!
Here at Salon Tracker we are dedicated to ensuring we can help you run your salon in the most efficient and stress-free way possible. For this week’s blog we decided to put together a list of our most popular and helpful features that our hair salon customers seem to love! SMS text appointments are one of our most popular features for all types of salons, not just our hair clients. This feature allows you to choose a time period of one or two days before one of your customers appointments for the software to send out an automatic text reminder, without you having to think about it at all! The message will contain information about the customers booking and who their stylist is. This is also a one-way messaging system so you won’t need to worry about customers constantly texting you back. Groups are another, really useful, quite hidden feature. This feature will allow you to only make certain services available to each staff member. For example, if you have staff members with different abilities or different pricing plans, we can help you create each individual staff member their own services group which will mean that only certain stylists and therapists will be able to book in certain services. This works especially well in salons with self employed staff or staff of different abilities, like apprentices! Another feature which is great for salons with self employed staff or even just staff who like to keep a track of their own profit on bookings and retail sales is our ‘my reports’. These reports will allow each individual staff member and stylist to be able to see reports such as booking and retail sales just for themselves. This is great for security and privacy reasons as staff members will only be able to view their own takings, not everyone else’s. Stock Management The selling of retail products is a large part of many different hair salons total income. We have incorporated many different small features in order to help your salon manage stock in the easiest way possible. One feature we provide is a stock control, this helps you keep track of how many of each retail product you have in and makes it clear when you’re running low on certain products. This will help ensure that you never run out of anything! We also offer a stock ordering feature which allows you to order and accept stock through your salon tracker. For more information on this feature go check out our October feature of the month blog > https://bit.ly/2S81IS9 The split booking feature is also another that we created with hair salons in mind. This allows you to create a booking and then split them into two halves. This feature is good for things such as colours and highlights as it will allow you to split up someone’s appointment for a development time that works best for you. It will also mean you can fit in other appointments in between the colour and finish, therefore making the most of your time! For many hairdressers, having client’s message them for appointments out of salon time is a frequent occurrence. Our site view feature allows you to view your calendars from a tablet, phone or computer so you can check your availability even when you’re not in the salon. You can also view reports on this such as cashing up and the day end report! Salon Tracker site view is now available to download on the app store as well as online! Come back for next weeks blog to learn even more about our site view app. Like we said before, we know retail sales are a large part of some hair salons income. In order to push staff to drive sales many salons use commission as an incentive. On salon tracker we have developed a feature which allows you to set up what commission (if any) you want staff members to get on certain retail and booking items. You can set different commissions for different staff members and also different commission rates for different products. You can then run our ‘Commission By Staff’ or ‘Commission Summary’ report to see how much each staff member has earnt, this will mean you no longer have to sit for hours before each payday to see how much each individual staff member has earnt. If you would like any information on any of these features or you would like to get booked in for your FREE demo and 2 week trial give us a call on 0113 350 8230 or email email@example.com.
05 Feb 2020
How Salon Tracker Specialises in Multi-Site Business Management
Do you own more than one salon? Did you know that you can control all your salons from one main headquarters with Salon Tracker software! As we specialise in the management of multisite salon businesses, there are lots of specific built-in features designed to suit multiple salon environments.
From organising your customer data, where services & tanning courses can be shared across multiple sites, to systemising your stock ordering; our software improves the day to day running of larger salon branches. So, here’s a few simple benefits that Salon Tracker provides to help the overall running of this type of business:
29 Jan 2020
Why Salon Tracker Software is beneficial for Educational Salon Academies
Salon Tracker Software is used by a variety of different clients ranging from tattoo parlours to tanning salons and many more. The software can be tailored to meet the needs of each client type for example T-Max integration applies to tanning salons, where as multi tabs is used by college clients to monitor the different skilled levels and classes that each student is within.
22 Jan 2020
Valentine's Day Marketing!
Although Valentine’s day isn’t the happiest day for everyone, for many people it’s a day to spoil their loved one (or themselves). This is where your Salon needs to step in and make the most of this day, and there are plenty of ways in which you can do so. There a three simple steps involved in in making a success of this day; planning, marketing and selling. So, keep reading to see how you can upsell your treatments and retail products this Valentine's Day.
Before you can go out and start advertising your deals and offers it’s important to determine which of your services and retail products are going to be most popular for V-day sales. To make your salon more appealing for those looking at treating a loved one, it’s a good idea to bundle a few treatments together and create a special ‘Valentine’s Day Package’. You could do a few different priced packages to appeal to a broader range of people, starting with a couple of services for a lower price and going up to a more premium price and including your more expensive services. The same can be done with your retail products by putting together a few different priced hampers. The key is to figure out which of your treatments will perform best, whether its massages, nails, facials etc.
15 Jan 2020
What is it that makes us so good at Tanning?
Since we established in 2014 our aim was always to specialise in Tanning and get as good as we can be. On our Journey, not only have we mastered the Tanning software, but we also excel in helping Hair Salons, Beauty Salons, Spa's and Barbers all around the world.
But what is it exactly that makes us so good at Tanning?
09 Jan 2020
Feature of the Month - Our New Features!
New Year, New Features!
02 Jan 2020
2020: The Start of a New Year & New Decade!
Happy New Year! 2020: Not only the start of a New Year, but a new Decade too. Bring on the Twenties!
20 Dec 2019
It’s the Holiday Season!
Another year down, and 20 years since the Millennium! I know we say this every year but time really is flying, and what a busy year we have had here at Salon Tracker HQ. We’ve expanded our team (again) with 4 new team members this year, and also had our debut at 2 new shows, Beauty UK and Salon International; where we might have had the privilege of meeting some of you face to face. And for any of you that came to Salon Int’l, you might have dropped by our stand for our Champagne Reception, which we actually WON! A great little competition winning for us & you guys, we had such a fun weekend and really enjoyed meeting you all and helping to improve your salons!
We have also enhanced the software massively this year, where we have introduced a lot of new features to improve the usage and really benefit your salon business. Our best features include our new split-booking online, so that for all of you that require development times to be taken in to account for treatments, such as for highlights, brow tints etc, the online booking will now automatically account for the development time for those treatments, so you’re no longer having to make amendments within the salon once those bookings are made. We will be demoing this for the first time at PB London, which has moved to March next year, so hopefully will be a bit more Spring-like and another great show weekend. Keep posted on our news feed in the New Year for the link to register for your FREE tickets! You may have also seen that we have launched ‘QR Scan’ for online booking registration within the salon, this seems to have gone down a treat in some of our salons already where they have seen their online bookings increase by over 50%! Head to our Instagram @salontrackersoftware to see our board examples!
18 Dec 2019
Christmas/ New Year Lookbook
It’s now a week till one of our favourite times of the year again… Christmas! Here at Salon Tracker Software we adore everything that Christmas involves from the decorations to the outfits at the Christmas party. This week’s blog is a look book of some of our favourite Christmas looks, it will also allow you to feel inspired how to decorate your salon.
11 Dec 2019
Festive Feature of the Month! - Xmas marketing suite
Now we all know that December is the busiest time of the year for Salons which is great but what happens when we get to January and the boom of December has gone because you didn't get prepared or make enough time to do some marketing campaigns in December?
Well luckily for you, Salon Tracker has a built in marketing suite with plenty of templates and filters already made up, making it super easy to send a simple text to your clients informing them of the offers you'll be hosting throughout January to keep you just as busy as you are in December!
04 Dec 2019
Upselling in your Salon at Christmas!
3 weeks to go until the big day! How has business been so far this season? Obviously, for most, Christmas is one of the peak times for your sales and getting new footfall in to the salon. But there are lots of things that you can be doing to further increase your profits during this time of year. Here’s a few ideas that we wanted to share with you, to make sure your salon is sparkle season ready!
27 Nov 2019
How to make the most of the Christmas Rush!
It feels like 2 minutes ago since we were writing our Christmas blogs last year, we can’t believe it is already this time of year again! As we are all aware, the festive season can be one of the busiest times of the year for salons so we thought we’d let you know some of our top tips on how to make the most of it. One way you could really make the most of the festive season is to create retail bundles with all of the retail products that you already sell. For example, if you are a hair salon and you offer retail products such as shampoo, conditioner and hairspray you could make up small bundles, maybe even knocking a few pounds off. You could then market these as gifts for people to buy their loved ones this Christmas. All you need to do it gather all the components together and put a Christmas bow around them, then they will fly out the salon! Like the retail packages, treatment packages are sure to be a huge hit. Especially at this time of the year where a lot of people are wanting to feel a little more glam ahead of all the Christmas festivities and the yearly office Christmas parties. Selling a group of different treatments as a package deal, with a slight discount will encourage clients to get more treatments than they originally thought they wanted. For example, if you decide to do a treatment package including a manicure, pedicure, spray tan and eyebrow wax. You may find that people who originally wanted just a manicure and pedicure booking this package because they ‘may as well’ because you are offering them such a deal. One way to really get you, your employees and your clients into the Christmas spirit is to decorate your salon. This is a really simple and easy way to do this and will (hopefully) put a smile on everyone’s face. You can go all out with a tree, tinsel and fake snow or you could down the more understated route with some fairy lights and Christmas jumpers. No matter which route you feel fits your salon best, this will draw attention to your salon for passers-by and will also help keep morale up in this especially stressful period. A way to encourage your existing clients to book themselves a visit before Christmas is to send them out a marketing campaign. This could be advertising any new offers or packages or you could even do this just to wish your clients a happy new year. Here are some examples we did in Salon Trackers intelligent marketing suite, We hope you have a lovely Christmas and we can't wait to see you in the new year! <<CompanyName>> <<CompanyTel>>
13 Nov 2019
Staff Morale and Motivation
No matter what industry you work within if your staff members don’t feel motivated and have low morale then this can create many issues for you as the manager and your business as a whole. With each busy season fast approaching it may become a difficult task to keep employees focused especially when the Christmas holidays are fast approaching. Regardless if they ate long term employees or new additions their efficiency will directly impact the company’s productivity. If staff lack in motivation then the business as a whole is bound to suffer. Therefore, it is important for you to ensure staff morale and motivation levels are at their highest at all times as this is beneficial for your staff, you and the business.
06 Nov 2019
Are You Ready For Black Friday?
Black Friday is the most popular day for shopping in the whole year, and it gives salons a perfect opportunity to increase footfall and ensure for a full Christmas Calendar! Black Friday has been known across the pond in America for a number of years, but only recently made its way into the UK. Here’s out top tips on how you can make the most of the weekend!
30 Oct 2019
How your Salon can help Children In Need this year!
Children In Need has come around again and we've only got just over two weeks to get prepared! Here at Salon Tracker, we want to help children in need as much as possible and I'm sure you do too. Your Salon is a perfect platform to raise awareness, with clients coming in and out everyday you're bound to make a difference. If you're unsure how, here's a few ideas on how to get started...Getting in the spirit
23 Oct 2019
Feature of the Month: Stock Ordering
For those salons that have a large retail section, whether these be creams, hair serums, moisturising sachets and so on, our software has a built-in HQ stock ordering system that helps to speed up and improve the accuracy of managing your retail products.
Whether you are a single or multi-site salon, we have implemented a thorough system, where an order can be made from the salon itself by any employee, quickly and simply. If you are already familiar with our stock management system, you will remember that we have a ‘low stock quantity’ field (where this amount is chosen by the salon owner) and then we also have a ‘default re-stock quantity field’ for easy re-ordering.
16 Oct 2019
Salon Tracker's Halloween Hot List!
It's getting around to one of our favourite times of the year again… Halloween! Here at Salon Tracker we love everything about Halloween, from the decorations to dressing up with some funky hair and makeup looks. For this week’s blog we have decided to do you a little look book of some of our favourite Halloween looks and also give you some Halloween decoration inspiration for your salon.
09 Oct 2019
How to Market your Salon
Marketing is divided into two subcategories these are known as online and offline marketing; both have the same objective but achieving the objective is done differently. Some salons have online marketing only other have offline marketing only and many have both marketing types to help promote the business.
02 Oct 2019
The Benefits of Payment Integration!
Here at Salon Tracker, we realise how important it is for the modern salon to provide the option to pay by card. Therefore, we decided to implement a feature where our customers can link certain card machines directly to Salon Tracker. This way, when you go to confirm a payment on Salon Tracker, once you’ve selected to pay on card our software will directly send the price straight through to your payment machine, which saves a lot of hassle for your staff members. Especially during busy periods.
25 Sep 2019
What to expect from Salon Tracker at Salon International?
Less than a fortnight to go until one of the biggest salon trade shows of the year, and for Salon Tracker this is the first time that we’ve ever exhibited at this show, so what can you expect from us at our debut exhibition?!
First off, we’ve got a brand-new stand! For those of you that have visited us at a few events before, you may remember our previous stand that we have used for the past few shows since 2015. However, we thought that stand had served us really well for the last 4 years, but it was time for a change and what not a better time than to showcase this at our first time at Salon International - new show for us, new brand-spanking stand! We have also changed our branding over the last 12 months (which some of our main followers may have noticed our new geo-metric theme) and so we wanted something new to reflect that. We can’t wait to show you, and you can find us at stand #T174.
18 Sep 2019
Our Latest Features
As we approach Salon International, our developers have been working extra hard to make sure that we have plenty of new features ready to show you all! These are some of the main features we’ve been readily working on, but you will also notice there have been a lot of smaller tweaks and updates being made to the software recently.
11 Sep 2019
How to cope from the salon going from busy to quiet in the working months
What to do during the quiet periods within the salon
04 Sep 2019
My First Year!
I can’t believe its been a year already! I’m sure many of you have seen me at trade shows or spoken to me on the phone but if not… I’m Leah. I am a part of the Sales and Marketing Team here at Salon Tracker and also a degree apprentice student!
28 Aug 2019
Freshers week marketing!
Yes you read it right! Freshers week is just around the corner and the cities are going to
be full of new students... And you know what moving to a new city means... they'll need a new salon to go to on a regular which is where you come in!
You might of had the busiest Summer ever with people preparing for their Summer getaways and bank holidays or you may have had a quieter summer due to all these wild heatwaves we've been having. Either way, some new clients are just what you need and here's how you can try your best to get them...
- Remembering students are on a budget.
As you may well know, Students try their best to limit their spending as much as possible, especially on Salon luxuries. To entice them, offer permanent student discount with a competitive deal such as 20% off all treatments. To persuade them at the beginning, why not offer 50% off first treatments and a welcome night with Prosecco - because we all know students love a free drink!
21 Aug 2019
Feature of the Month – User Permissions
This month’s feature of the month is user levels and permissions! This is a feature available with both our professional and enterprise packages. This helps with salon security and also means you as a salon owner can control what you want your staff to be able to see and also stop them seeing certain things you don’t want them to have access to! On our professional package and up, you have the option to create all your staff members user accounts. This will help you see who’s logged in at any time and also allow you to view on reports how much each individual staff member is taking and what products they are up selling. You can also assign your staff different user levels, for example managers may have access to more of the Salon Tracker than other staff members. As well as the staff member group and the manager group, you can also personalise what permissions you would like to give staff members. For example, if you have one set staff member that does the cashing up every night, you are able to make it so only they (as well as yourself) have access to this report. This helps ensure that you have full control over your business and can also keep an eye on what all your staff members
14 Aug 2019
Get your Salon Back-2-School ready!
So, after a record-breaking sizzling Summer, hotter than most Mediterranean holiday destinations! It’s almost September (countdown to Xmas soon to be in full-swing) and so once you have the August Bank Hol out of the way, it means it’s that time again, ‘Back to School’.
How can you utilise this time at the salon to increase footfall for before the kids go back? First off, you need to start your marketing now, as lots of parents like to sort their back-to-school shopping out early on, and so you want to make sure you’re ahead of your competition when reminding your followers to get their child in for a back to school haircut!
07 Aug 2019
Best kept Salon secrets!
So our blog this week is one we know you'll all love... why? Because we've done some extensive research to find out what it really is that makes a salon so successful, from the smallest of tips to the biggest of changes; you're in for a treat!
You're probably wondering what these secrets are... and why you don't know them already. The thing is, although Salons are very similar in what they do, they can be very different in how they do things and what works well for some may not work as well for others etc etc. So we've spoken to a number of Salons and gathered together just what it is that they think keeps their Salon so busy regardless of how small or big a thing it is...
31 Jul 2019
August Bank Holiday SMS Ideas
How are we already coming up to the August Bank Holiday? This year’s flying by. We’ve got just under a month until it’s here, but it’s important that you start planning your offers and campaigns early, to make sure that your customers are aware of them. But don’t worry, we’ve come up with a few different ideas that you can use in order to make sure that you make the most of it.
On Salon Tracker you can create your own custom SMS messages and send them out to all or a specific range of your customers. Or you can use our pre-filtered templates as a guide. The marketing suite is available on our professional package, making it easy to send out messages straight to your customers. For this August Bank holiday weekend, we thought we would help you out, here’s a few different SMS messages that you could send out to entice your customers:
24 Jul 2019
Utilising Instagram for your Salon!
When it comes to running a Salon, we know that it can be difficult trying to showcase your work to potential customers and also keep up your social media presence. Here at Salon Tracker we believe that Instagram is a salon owners’ best friend. This is because you can use it for things such as: showcasing your work and salon, interacting with customers and also bring in new customers. Instagram is a great way for your salon to display your work. For example, if you have the customers permission, you can post pictures to your Instagram. This will then enable others to see the kind of work you do and will therefore entice them to go and book and appointment with you. Be careful to only post your best work as having a constant flow of posts, multiple a day, could be seen as annoying by some customers which may then deter them from coming in. However, this will rarely be the case and showing off your work on Instagram will help you grow your following as a business. Some of our fave Instagram feeds from our customers are @glamourforever1 and @fiftyshadestanningsalon These Salons do great in showcasing some amazing work making all us here at Salon Tracker want to pop in for a treatment! Communicating with Customers Instagram is also a great way for you to communicate with your customers on a more personal level. This could be from you encouraging engagement on your pictures to you replying to their comments. This will help your customers view your salon as a friendly place and will mean they feel more inclined to keep coming back. Also, from an outsider’s point of view, if they see a salon page actively talking and communicating with their existing customers, they will be more likely to visit that salon. Instagram is also a great platform for your customers to share your work with their friends and followers. By them sharing pictures of treatments they have had in your Salon and you actively encouraging them to mention or tag you in these, this means that more people will be seeing your work and therefore may be encouraged to visit your salon.
17 Jul 2019
Here's what you didn't know about Salon Tracker!
So I bet you're all curious to find out what exactly it is that Salon Tracker has been keeping from you... well, the truth is; it was never really a secret. Salon Tracker is a software of many features which means that some features often get forgotten about when they can actually be really useful and beneficial to your Salon so read on to find out more!
So first things first... Groups.
10 Jul 2019
Feature of the Month! E-Signature Pad
As we go through Summer, we know that this is a really busy time for you guys in the salon. Sometimes, that increase in footfall takes over and you can struggle to manage the admin side of your appointments. Especially those of you that offer treatments that have age restrictions or require patch testing beforehand, as you then need signed customer consent prior to allowing these treatments to be booked. Especially with the new GDPR legislations, you have to ensure that you record this information in a secure way too, in which if you were used to having disclaimers slotted away in filing cabinets – it is essential to ensure that the security of these follow the latest laws.
And so that’s why for this month we wanted to discuss our ‘Signature-Pad’ with you.
03 Jul 2019
Why Are Reviews So Important To Your Salon?
How much more likely are you to try something because your friends recommended you it, or because you’ve read some good reviews about it online? Well, I know I am! Knowing that people have had a good experience somewhere always gives people the confidence that they will have the same good experience too. For the most part, getting reviews from your customers will only boost your salons overall profile, however there can be the occasional one that will do the opposite, but don’t let this worry you, there are plenty of ways around these. But let’s start off with why reviews are so important to boosting your salons footfall…
In the last 5 or so years, the way we search for salons has massively changed. The first thing most people do is Google a salon and have a look at their social media, Facebook and Instagram being the main two. In fact, around 75% of people will go online to find a business before deciding whether to visit it or not. Facebook in my opinion is definitely the best place to market your salon to both your customers and any potential customers that are interested in your services. It not only gives you a platform to post any updates, pictures and offers, but also is a place for your customers to leave reviews (hopefully positive ones) on their salon experience. There are also the classic review pages like Yelp, Yellow Pages and Google. Although the perfect scenario would be that you have tens or even hundreds of 5-star reviews, this will more than likely not be the case. If anyone does leave a negative review regarding your salon, it’s essential that you reply to this to resolve any issues asap and make it known to any potential customers that it has been resolved.
26 Jun 2019
Reviewing Business for the past 6 months, Mabo Client Conference and how we utilise training days to impact the workplace!
We’re almost at the end of the first half of the year. How has the last 6 months been so far for you? We know that it’s a bit different to last Summer, where we had scorching temperatures from early on, this year’s not been so good weather-wise but hey ho hopefully it’ll pick up! Has this affected your business differently though and meant that you’ve seen a bit more footfall than you’re usually used to over Summer?
19 Jun 2019
Feature of the Month - Siteview on Holiday
As we enter the prime holiday season, I’m guessing that many of you will have a holiday up and coming?! Although when you’re on holiday you want to be away from all of the busy work stress, there must be part of you still that wants to know what’s going on in your absence. So, for this feature of the month we’ve chosen Siteview! For anyone who isn’t sure on what Siteview is, it’s a great feature for salon owners as it gives access to the systems reports, the calendar and the overall dashboard.
11 Jun 2019
Have you got unanswered questions about Salon Tracker you'd like to know the answer to? Lucky for you, we created a Q&A session on our Instagram last week and I've pulled together what we think were the best questions asked!
Question 1: Does your software send appointment reminders?
05 Jun 2019
Father's Day Marketing!
Just over a week to go until Father’s Day, how is it that time of year again?! These annual celebrations are always great for salons, as it gives you a chance to put together some promotions and really up your customer count. As with most of our marketing blogs, we’re going to give you some of our top tips on how you can increase your footfall this Father’s Day!
29 May 2019
Salon Tracker’s Best Festival Picks for 2019!
Festival season 2019 is right around the corner and here at Salon Tracker we’ve been loving all the new looks that we’re sure will be showcased at all the festivals this summer. We have decided to put together a look book with all of our favourite up coming trends to give you a little inspo!
22 May 2019
Utilising Holiday Season and Summer Events to Promote your Salon!
Only 1 month to go till the longest day of the year, and the official start of Summer, this year’s flying by don’t you think! So, as we step in to Summer and everyone starts to plan their vacay’s, we thought we’d offer you our best ideas to put some simple sunny tips to get you in the right direction for a seasonal success!
16 May 2019
How to make the most of Prom and Wedding Season!
One of the busiest, most hectic times of the year for salons is fast approaching as prom and wedding season is upon us. Here at Salon Tracker we have a few helpful tips and tricks in order to help you manage and make the most of this time.
08 May 2019
Effective Salon security with Salon Tracker.
I’m sure the matter of your own Salon Security has crossed your minds multiple times; wondering if your customer data is actually safe and if your staff care about the well-being of the Salon just as much as you do… especially if you’re still old-school and use the paper diary as a way of organising your salon and a filing cabinet for all those disclaimers!
Well worry no more, Salon Tracker is cut out to keep your Salon more than secure and here are the reasons why:
01 May 2019
May Feature of the Month - My Reports
It’s 1st May, how time flies! Almost half way through the year already and about to enter one of the busiest times for Salons. So, with this in mind, we have tried to improve our features for you to stay in control of your business and be able to track sales data easier during peak times.
For those of you that have had our Salon Tracker Professional package for a while, you will be used to our advanced reports section, where you can view information on anything from takings, to stock levels and the productivity of each of your employees. And for any of you that are on our Enterprise package, these reports are then visible online where you can log on to our site view app and run them, 24/7, from anywhere you like!
24 Apr 2019
What to Expect From us at Beauty UK and Our Show Tips!
If you don’t know already…we’re exhibiting at Beauty UK this year! For the past few months we have been working on a number of different features, and we can’t wait to show them to you at the upcoming event. If you’ve never been to one of these shows before, it can be quite daunting at first, purely because of the vast number of people there. But I can guarantee that it’s definitely worth the visit! You’ll be able to not only have a demonstration of our Salon Tracker software and ask any burning questions, but you’ll also be able to have a look around hundreds of other exhibitors and even get some great deals!
17 Apr 2019
How to manage a busy tanning Salon this Season!
As we get into the spring and summer months, here at Salon Tracker we know that there will be an increase in people desperate to get that pre summer tan. With this in mind we know that tanning salons and sunbed shops will be getting a large increase in customers in this time. Due to this we decided to share with you our little tips and tricks on how to manage your tanning salon during these busy periods. Online booking is a great feature to have in your salon, especially in these busier periods. As your customers are pre booking beds and are choosing what times they want to be going on, this means there will be a shorter wait time. This will make the busy tanning experience more enjoyable for both your customer and staff members. This is because customers will no longer have to wait ages for a bed whilst it will also mean staff are less stressed and will therefore be happier when they’re at work.
09 Apr 2019
2019 Spring Style
I know you're all probably wondering how we got to spring so quickly and where did those 3 Months since Christmas just go?! Well there's no time to dwell... Spring is upon us and we are loving some of the styles that are IN this year.
We've got some budget fitting styles we think you're going to love just as much as us, and we've even included the link to make it that bit easier for you.
03 Apr 2019
Bank Holiday & Easter Marketing
Well aren’t we a lucky lot, 3 Bank Holidays coming up, weeks apart from each other! Easter is really late this year, but sometimes that’s a good thing for salons, as it’s further in to the Spring months and so you can really push your new season products. You always have the footfall in Spring/Summer anyway, and with all of these Bank Hols thrown in, it’s an extra Marketing freebie for you to use to your advantage.
There’s lots of ways that you can advertise and also run some mini salon-events/promotions around Easter and Spring Bank. Plus, over the past few years through our research and speaking to people, we’ve heard that it’s not always about Easter eggs, people actually apparently now get Easter gifts - bonus for your salon’s retail sales! But also, a great time to introduce friends and family events, as we all know the Sunday’s of any Bank Holiday are prime-time for going out! You could create pamper packages for the girls and grooming kits for the guys, or couples’ sunbeds (depending on what type of salon you are) – but you get the idea.
27 Mar 2019
How Online Booking Can Help Tanning Salons
As we know with winter finally coming to an end and spring arriving, it will officially be tanning season before we know it. Here at Salon Tracker we know how busy tanning salons can get at this time so we have many technicians and developers working on new ways we can help with the running of these salons. One feature we have come up with to help is online booking and we feel there are many ways in which this can help with the running of your Salon.
Shorter Wait Times
20 Mar 2019
Mother's Day SMS Marketing!
With Mother’s Day being right around the corner, this is the perfect opportunity for you to up your marketing game and make the most of this annual celebration. There are plenty of different ways that you can market to your customers, but today were going to focus of SMS campaigns. So, we’ve put together a few different examples of campaigns that you can send out to your customers.
13 Mar 2019
Feature of the Month: Smart Stock Management!
As we approach the busy Spring and Easter period, we just wanted to highlight one of our in-built management features that can really help you with the organisation of your salon during peak seasons. So, let’s talk Stock-Control!
Presumably, you all run stock takes on a regular basis to check that your inventories match up. Whether this be on paper, or through your own current stock-management system, it is imperative to be on top of this within any business. However, by using a barcoded, computerised solution, this can improve the accuracy of your stock-control methods and have a whole range of other benefits too.
06 Mar 2019
How we can help manage multi-sites.
Have you got more than one branch and want to know how you can manage all of them successfully? Look no further, you’ve come to the right place and here’s why…
· HQ licence – Here at Salon Tracker we have the ability to provide you with another licence of the software where you can access all of your sites from the comfort of your own home. This copy of the licence is exactly the same as the ones at the shops so you can do everything as you would be able to do in the shop; this includes: making bookings, editing bookings, cancelling bookings, running all reports, marketing campaigns, staff rotas, stock checks and managing client cards without having to visit every salon… perfect!
27 Feb 2019
Get your Salon Spring-ready!
Hello, hope everyone had a lovely weekend in the sun! Or if you were at Professional Beauty London, like us, then we hope you made some good purchases for the salon!
Speaking of this unseasonal sunny weather, we thought it’s about time we had a chat about Spring and how you can use the next few weeks to ensure you salon is Spring-ready! With the weather being as it is, Spring might not be as long away as we thought! So, what can you do to be prepared?
20 Feb 2019
Feature of the Month - QR Codes
Of course, having a busy salon is what every salon owner wants, but when you have a queue out of the door it can be difficult to spend 5 minutes registering a new customer. This is where our new and upcoming feature will make your lives much easier. For anyone that isn’t sure on what QR Codes are, they’re similar to a barcode, and will enable your customers to easily visit a specific link just by scanning the code. You’ve probably seen them before in shop windows or on advertising boards. Our new QR Code integration will allow our Enterprise subscription customers to give customers the ability to easily register their own customer account online on their phone. Below is an example of one that you could have in your salon. Most smartphones work with the QR Codes, as you can see using the camera on iPhone will bring up the website immediately for the customer just from holding the camera over the code.
13 Feb 2019
Getting Ready for PB and what to expect from Salon Tracker at the show!
Its less than 2 weeks until we will be exhibiting on stand W28 at the Professional Beauty London show! We thought we’d put together a little blog to let you know what to expect from us at the show.
07 Feb 2019
All the social media and marketing tips you'll need to make 2019 your best year yet!
So the long Month of January is finally over! I hope you've had a good month (as good as it can be in January)... but if you haven't had such a good month and you're worrying about what next steps you should take; consider going on a marketing spree and the results will follow for a better February and March. Carry on reading to find out some of our best tips!
30 Jan 2019
Valentines Promo and our Gift Guide!
Valentines Day is right around the corner with many people wanting to treat their significant other, meaning great business for salons. There are many different ways that your salon could optimise the surge in demand for your services and we through we’d also throw in a few of our gift ideas.
23 Jan 2019
How Salon Tracker Can Benefit Busy Colleges
Are you a college looking for software to manage your busy Beauty, Hair or Barbering academy? Here at Salon Tracker we know how hard it can be managing all those customers, students and appointments in just one paper book… Crossings out here, ripped pages there and missed appointments everywhere! So, we’ve come up with a tailored service especially for Colleges like yourselves, which will make your life so much easier.