17 Jul 2018
How to get the perfect work-life balance in your busiest months
I know that being a Salon owner is tough work, especially over the Summer. And i'm probably right in guessing that the image on the left is much more relatable than you thought? You get carried away and end up spending 23 hours a day working instead of setting aside valuable time to relax, socialise and do the things you love.Now is the prime time to turn it around and start enjoying work whilst enjoying catching up with friends and taking up hobbies all at the same time.
11 Jul 2018
Reviewing your Salon Business for the first half of 2018
Hello, how’s everyone enjoying this gorgeous sunshine?! What an oh so fabulous Summer we’re having! Saying this, how has business been for everyone so far this season? We’ve heard mixed thoughts from our clients, with some saying it’s been so much quieter than the average Summer. However, some have said that this year has been great for up-selling their retail products, as more and more clients are looking for something to lock moisture in to their hair and skin with this dry spell!
Whichever it is for you, either way, we’re already half way through this year already, can you believe that! It’s officially less than 6 months till the next peak season, Christmas! So, this week we wanted to discuss how you can evaluate your last 6 months of business and how you can use this evaluation to plan wisely for the upcoming half of the year!
04 Jul 2018
When should you post on your social media?
Did you know that there are over 3.196 billion people active on social media! That’s 42% of the world population! Obviously, your main focus would be those in your local area, but social media has all of the tools to ensure that you are approaching your target audience. It is important to make sure that you are posting on a number of different social media platforms, however the time you post could massively impact how well your tweet does and how many people it reaches. There are thousands of articles out there that go into when the best posting times are, but don’t worry you’re going to go to go searching through them all, I’ll do that part for you! There are two factors that can influence the best time to post; the day and the time. From doing some research I found that in the UK the best days to post are on Monday and Thursday, with Sunday being the worst in terms of engagement. The best times to post are between 8-9am, probably because this is when most people are travelling to work and 5pm when a lot of people will be leaving work, surprisingly, 2am is also one of the best times to post 🤷️.
27 Jun 2018
Top 5 Beauty Buys
I can’t believe we’ve gone through June already! For the end of this month’s blogs, I’m going to invite you to try 5 beauty products I’m obsessed with! I will briefly explain each product and describe exactly why I love it so much. Whilst we’re just entering summer 2018 there couldn’t be a better time to prepare for healthy, glowing skin. I’ve loved experimenting with different types of makeup and skin products so this week’s blog is right up my street! Everyone loves having tanned glowing skin and sitting in the sun, just make sure you stay protected!
20 Jun 2018
Feature of The Month: SMS and Appointment Reminders
For June’s feature of the month, I’m going to explain how quick and easy it is to contact clients through text messaging!
Whether you own a tanning, hair or beauty salon, text messaging can be used by any business of any size and to your advantage. This feature is undoubtedly the most commonly used and effective method of marketing for salons, it is extremely important for a growing business to know how to use SMS and encourage clients to return back through the doors of a business.
12 Jun 2018
Salon Tracker's Top Tips to Achieving Successful Father's Day and Summer Marketing Campaigns!
Less than 1 week to go until Father’s Day, and just a few days left until the first official day of Summer! This year is going fast, right? So, as we step in to Summer, we thought we’d offer you our best ideas to put you in the right direction for a successful season.
There are lots of events and areas that you can use to market your salon over the Summer period. Obviously, as just mentioned the next main one we’ve got coming up is Father’s Day. But then not long after we also have School and College Proms, University Graduations and Weddings to cater for, all of which are typically planned for during the Summer months.
06 Jun 2018
Why a Competitor Analysis of Local Competition is Essential
If there’s only your salon in your local area then you’re rather lucky, but I’m guessing for most of you there’s a few other salons nearby? You may not always think of doing competitor research for any nearby salon, however it is something that you could really find beneficial to your business. By competitor research I don’t mean walking past all of the salons nearby and trying not to stare too hard but getting a close enough look to pick up some details. Well I mean, you could do that as a starting point, but there’s a lot of better ways that you can gather your research…
The first port-of-call would be to find out exactly who your competition is. The easiest way to do this would be to just do a search on google for salons in your local area. Once you’ve got a list of all of your competitors, you can begin collating information about them, and really start defining who will be your direct competition and who is sort of your secondary competition. Nowadays most salons will use social media, especially Facebook, and this is the perfect place to find out all of the latest news about any of your competitors. This could be their latest deals, any new services, reviews, photos, events, pretty much anything you need to know can be found on there. You could draw inspiration from their posts or their services, they might offer something you’ve never heard of so it might be a good idea to start offering it if its something that you could provide. Perhaps you see that they’re doing a deal on something that you also offer, you should try to match it or even beat it to try get more customers in. The main con of social media is that this also means that if you use social media for your salon, then I would guess that your competitors are also looking at your page, so if you decide to promote an offer on your social media pages then there’s a good chance that they will see it and want to offer something similar, if not better.
30 May 2018
Do you use social media to it's full potential?
The average hair and beauty salon loses between 10 and 25% of it’s clients each year. To put that into perspective, after 3 years, that’s half of your client base gone…
23 May 2018
Create the Perfect Email!
Now I know it may seem that emails are becoming a thing of the past, but they are still one of the most used and most effective marketing tools. There are plenty of great providers out there that you can use to really maximise the benefits of using email marketing. One that I recommend you using would be Mailchimp, for starters its free, but it offers a range of different templates and designs that you can customise to your needs. The method of A/B testing is one that’s used widely across many businesses, and at first it can be quite tricky to get your head around, but online tools make it very simple and easy to do. So, I know some of you will be thinking “I’ve got no idea what you’re on about”, so let me think of the best way that I can give you a full detailed description of what A/B testing is, but I’ll try keep it to only a few sentences… A/B testing is designed to allow you to send two emails to only a percentage of your customers, from this you will be able to determine which email has the better open rate or click rate. After a certain amount of time Mailchimp will then send the email that performed better to the remaining percentage of your customers. And then overtime you will be able to complete a number of different A/B tests to find the perfect design, template and subject that your customers will want to open. So essentially, you’re creating an email that your customers will want to open, which is great if you have any offers on that you want to get out to your customers. It can be quite a lengthy process, but if it gets more people into your salon, then it’s worth it! Well, I hope that’s sort of made a clearer picture in your head as to what A/B testing actually is.
16 May 2018
It's Sunbed Awareness Week; so here are Salon Tracker's 'Tanning Rules'
It’s that time of the month again, where we run through one of our most relevant and favourite features with you. And with the recent amazing weather, we have had lots of feedback from our fellow tanning-salon clients that their footfall has been through the roof! So, with this summer-spurt hopefully continuing and as we enter the holiday season, we just wanted to discuss how to ensure that your clients tan as safely as possible when using your beds. And with the sunbed association running a 'sunbed awareness' campaign this week, we thought that this was the perfect time to share our feature for this month: Tanning Rules.
09 May 2018
5 fault-proof tips on how to provide a 5* star Salon service
It’s common knowledge that your sales are bound to go up and down, but great service is forever. Which is why we’ve written a helpful blog full of tips and tricks on how to provide the most memorable, 5* service!
01 May 2018
Spruce up your Salon this Spring!
It’s May! The month with double Bank Holidays and plenty of Spring weather (we hope!). We’re officially in the Spring/Summer season, so your salon footfall is naturally going to increase with everyone rushing to get their pre-holiday treatments booked. And if any of these are new clients, your salon atmosphere and appearance are the first identities and long-lasting impressions that a client has of your business. This being said, throughout Summer, we therefore think it’s really important that your salon reflects the season that we’re in, just like at Christmas you would always put up your best festive decorations. It should be the exact same with Summer, as this is equally one of your busiest times.
26 Apr 2018
National Hairstylist Appreciation Day!
I would like to think that you all already appreciate your hairstylists, but on National Hairstylist day you should make sure you go that extra mile. The official day isn’t until the 30th April, so hopefully this will give you a few days to make sure that you are fully prepared for anything special you might do to show your appreciation. Here are just a few ideas that we’ve put together for both your hairstylists and your customers: If you already have our Salon Tracker software then this would work perfectly for you! Get your customers into your salon on National Hairstylist Appreciation Day by promoting an offer. An example of text that you might a send out would be “We’re celebrating National Hairstylist Appreciation Day, visit the salon on April 30th for 15% off!”, just a little incentive to get your customers in. Even if you don’t have our software, you can still push some sort of offer, Social Media is a great place to promote any offers, or even just putting something up in your salon window.
18 Apr 2018
Your 4-week count-down guide for a fully compatible GDPR Salon
We are just over 4 weeks away from the grand release of the GDPR, that’s only 28 days to make sure you are more than ready for it, and don’t end up being charged 4% of your annual turnover. To put that into perspective, if your salon makes £80k a year, you’d be charged £3200 just for making one silly error. That’s not something you want, so here’s how you can avoid it:
• Data must be processed in a way which guarantees suitable security of client’s personal data. This comprises protection against unauthorised or unlawful processing and covers accidental loss, destruction or damage by having applicable technical structures in place and suitable organisational measures. Salon Tracker hides all client data, it needs to be unlocked to gain access and every time it is unlocked it is tracked in the data base.
11 Apr 2018
Feature of the Month; Help Videos!
I'm sure you all know the struggle when you just can’t figure out how to do something, or the feeling of not wanting to do something wrong. Well, recently on Salon Tracker we have added a new feature; help videos! We’ve created over 50 help videos that you can watch (as long as you have an internet connection) ranging from just simply adding a customer to setting up your customer discount groups.
To find the help videos, just go to the help section and then click on the help videos tab. They are split into the different left menu options, and within each tab you can watch the related videos. To watch a video, just click on the title and it will automatically play. The videos are simple and easy to follow, and have a step by step guide on how a certain task can be completed. However, if you are struggling or something isn’t working quite right, don’t hesitate to contact our support team on 0113 350 8232 and we will be happy to help you out!
04 Apr 2018
Marketing your Salon this Spring
Hello, and welcome back! Hope you all had a lovely Easter and managed to have some fun even though Winter decided to hang around, we know some of you even experienced a bit of snow on Bank Holiday! But hopefully that’s the last of it now and we can finally start to get in to Spring-mode. So, speaking of Spring, it’s time we did some marketing and discussed some top-tips on the upcoming events that you can use to ensure you have a successful season.
Online Visibility – Let’s get social! Do you have an active company website and social media page? In this day and age, everything is technological and so if your business isn’t active online, this can be detrimental to your sales. Facebook has vastly become a popular ‘check-point’ for people to identify a business. Where in the past this may have been through your Google listing, or just through word of mouth, nowadays people go to social media pages to look at your businesses recent activity, to determine whether they’d like to purchase/buy a treatment from you. It’s crucial that you regularly update your social networks, to ensure that clients can see that you are current and that you constantly communicate with your followers, as this can help to prove a good business reputation.
28 Mar 2018
Sunday chills spent in the most satisfying way
I know spending your Sunday doing anything other than laying in bed with Netflix on and munchies at the ready might sound a little daunting, but its time to get out of that winter hibernation mode and roll into the summer of success! Sunday’s can be spent doing all kinds of things, but we’ve got a few ideas lined up to help give you that little boost of motivation when you need it most.
21 Mar 2018
Easter Marketing Tips!
Easter is coming relatively early this year, falling on the 1st of April, so you need to get planning ASAP! For this week’s blog we thought we would share with you our best Easter marketing ideas for you and your salon. The obvious Easter marketing tip to give would be to run an Easter promotion. Giving your customers some sort of special Easter offer will encourage customers, both new and current, to visit your salon. The main benefits for doing a campaign is to increase the number of people visiting your salon, which will also hopefully bring many new customers that will return in the future. Another big benefit of offering some sort of deal to your customers during and Easter is that you will be able to up-sell your full price retail products, as people will be more inclined to spend money if they have saved on their service(s). Here’s an example for an Easter promotion that you could do:
16 Mar 2018
Are you ready for the GDPR? We are!
With less than 2 months to go until the big change we thought we’d give you a run through on what we, here at Salon Tracker have done in order to be fully GDPR compliant. Meaning you can put your trust in our Software and put your mind at ease.
14 Mar 2018
Feature of the Month; with a twist!
It’s time for our monthly blog, that we know you all love, on what we value to be the “feature of the month”. However, this month, there’s a little twist…
Our software developers have been working extremely hard these past few months, as they have taken on-board the voice and opinion of our loyal clients and pursued their thoughts into some new and pretty impressive features. So instead of one feature of the month, we’ve decided on our five features of the month… because it was just so hard to choose!
05 Mar 2018
Safe-Tanning: How Salon Tracker can help you to maintain maximum client safety
Hello there and happy month of Spring (hopefully). Now, as we enter the fresh daffodil season, it is likely that you will see an increase in footfall in your tanning salons due to the fact that people are wanting their glowing base-tan prior to their spring-break. Still, many of you will know that there remains to be lots of contrasting opinions surrounding the use of sunbeds and their potential dangers to people if they over use them. So as a salon software company that specialises in tanning, we just wanted to discuss with you how we have designed and built our software to ensure that sunbed clients are tanning as safely and legally as possible. So, without further due let’s chat sunbed safety.
First off, a few things about Vitamin D. Your body creates Vitamin D by using sunlight or UV rays. Therefore, it is essential that over a lifetime, every single person is exposed to some form of sunlight, with the current recommendation being 5 minutes 2-3 times per week on average for a person to sustain the amount that they require to produce enough Vitamin D all year long. In some countries however, and especially in the UK & Ireland, we are prone to much longer Winter months, meaning that this 15 minutes per week average can prove to be difficult, as the sun is not strong enough to produce the UV rays needed for our skin to absorb enough to make Vitamin D. This was therefore the start of sunbeds and also the vitamin capsules that you will find in many supermarket or pharmacy stores.
28 Feb 2018
The Do's and Don'ts of a successful Salon Consultation
Whether you own a tanning, hair or a beauty salon, providing consultations for your clients is essential for their safety and overall satisfaction. Often it is during a consultation that you truly get to know your clients’ needs and good communication from your site will put them at ease before a treatment. So why are many salons skipping the consultation even though this could be fatal for your business?
21 Feb 2018
Thinking about pushing your line of retail products? Here’s how to do it the right way!
I know you’ll want to bury your head in the sand when it comes to talking retail products… let alone actually doing something about them! Not to worry, we’ve got a long enough list of tips and tricks to help you get your salon retail sales flowing and the dust on those shelves no longer showing!
14 Feb 2018
Feature of the Month - Permissions
Happy Valentines day everyone! For our feature of the month we are focusing on permissions, a feature beloved by our clients, mainly down to the fact that it is as simple as ticking a box. I don’t know if this applies to all of you, but not all salon owners would be 100% comfortable with leaving their salon for a ‘relaxing’ vacation knowing that their staff have full access to their system. So, by having the permissions feature it just gives owners that peace of mind that staff aren’t accessing anything they shouldn’t be.
07 Feb 2018
Professional Beauty London 2018 - New Features and how you can prepare for the event!
Less than 3 weeks to go until the big event! It’s time for #PBLondon again, we can’t wait and as always, we’ve got a few new features in store for you this Feb! So, what can you expect from us and also how can you ensure that you get the best out of this year’s show.
Professional Beauty London is always the biggest of the PB shows in the UK, with the event being held at the Excel the floor space is so much larger than other venues, meaning that there is a lot more room for increased exhibitors to attend. Saying this, you only have the exact same time at PB London that you would have at any other event, as the show only runs across 2 days like it does at all other locations - so you have to plan accordingly to ensure you get around all the stands that you want to see.
31 Jan 2018
How can you stand out this Valentine’s Day
Many want to treat their loved ones on Valentine’s Day to something special. Whilst chocolates and flowers are still a popular choice, more and more people are looking for something special and a little bit different. Therefore, salons and spas can take a significant role in the decision making process if you play your cards right. Valentine’s Day also means that Mother’s Day is right around the corner, and with two gift-heavy holidays, there are plenty of opportunities to boost retail sales as well as appointments. If you are still reluctant whether your business should participate in the hype and need convincing, let me tell you what a commercial opportunity 14th February is.
24 Jan 2018
How to save a penny or two without noticing a difference!
If you’re just starting out, going through a dry patch, or just generally wanting to save money in your salon, then keep reading! Here are just a few ideas that we came up with that you can use to save some money in your salon.
18 Jan 2018
Do you know the Health & Safety requirements for your salon?
You might not think that being in the salon business is a risky one, but there are numerous rules and requirements that you must follow or your business could suffer. I’m hoping that you already know and follow these health and safety requirements, however I would still suggest that you read through them just to make sure!
Understand your requirements
As you have a ‘duty of care’ to your employees and clients, both you and your employees must be aware of the health and safety requirements in your salon.
17 Jan 2018
Utilising Facebook within your Salon Business
Facebook was founded in February 2004, so almost 14 years ago. From my personal experience, I remember starting to use the platform properly around 2008-2009, as at the time that Facebook launched, there were other competitive social media sites that were still extremely popular, like Myspace and Bebo to name a few. However, for today’s younger generation, they probably won’t even remember a time without it, and as the social world carries on advancing, Facebook is one of the essential social networks that every business needs to have an up-to-date profile on. Simply because, it could be almost detrimental to your company if not. Facebook is the new google. It is one of the first ports of call when people are checking companies out now, and especially in the salon industry. If your business is no where to be seen, it’s almost as if you’re not legitimate or don’t have that online presence for people to be able to identify your current reputation with the public.
10 Jan 2018
Your go-to guide on how to establish your new Salon in the best way
We know that opening a new Salon can be challenging at the best of times, in fact so challenging that it is a proven fact that roughly 1 in 3 small business fail within the first 2 years of opening. Which is exactly why we have come up with our very own Salon Bible for all you newbies out there. Something you can rely on to guide you through to an exciting, successful Salon!
03 Jan 2018
How to create the right New Year's Resolutions
The New Year is all about resolutions and setting goals for the year ahead. While most people start with the obvious ones (eat healthy, exercise more, save money), by the time January comes to an end many realise that other priorities have crept up on them. This results in resolutions are discarded and put in the back of their minds. Setting goals and a strategy for your salon business is essential for growth and motivation. It is important to visualise your goals and decide what direction you really want to go. However, this can be overwhelming if you don’t know where to start. Trying to achieve too much at once can backfire and therefore it is important to identify what you are hoping to achieve throughout the year. Setting resolutions for your business is a great idea, but it's all about the right resolutions so that you won't fall into the trap of trying to achieve things that are sheer impossible.
02 Jan 2018
A New one just begun!
Hello, and Happy New Year! Welcome back, we hope you all had a fantastic festive holiday and spent quality time with family and friends.
But now let’s get back to business, ready to take 2018 with both hands and get off to a successful start! We can’t wait to get started with helping you guys to improve your salon management and boost those business sales, let’s do this!
22 Dec 2017
Another year over...
And that’s a wrap for another year! I’m sure these years are getting faster, but yet again we find ourselves at the end of December and about to begin a new chapter. It’s been another brilliant year for us, one of our busier years in fact! We’ve got lots of new faces, and that’s not just clients - we have a few new members to the team as well which I’m sure for our current customers you’ve had the pleasure of chatting to some of them over the phone these past few months.
We’ve met many of you at the Professional Beauty shows this year in Feb and October too, which was a pleasure as always. And speaking of the event, I’m excited to announce that we are again exhibiting at Professional Beauty London on 25th/26th Feb! We will be on stand W16, so be sure to visit us there! In fact, you can sign up for your FREE ticket now using our link below:
20 Dec 2017
Marketing tips to make sure you start 2018 with success!
So, after the busy buzz of the Christmas period, Jan and Feb can seem like extremely quiet months for your business. I mean, in comparison to the rest of the year they are always going to feel quiet, but after the extremely frenzied festive period, the contrast can feel noticeably greater. Still having said this, there are some extra things that you can be doing to boost your business footfall and sales a little bit in to the New year.
In the toughest months it’s all about product placement and setting the right marketing campaigns to catch your clients eye above all other competitors.
12 Dec 2017
Email Marketing and how it’s done right
Whoever says email marketing is a dead art form is very mistaken. Pretty much everyone still has an email account these days and uses it. Smart phones and other portable devices have made it possible to connect and stay on top of your emails on the go and at any time.
As a salon owner, you own a business that flourishes from customer interactions that needs to develop ways to attract new, as well as retain current clients. Email is not only a powerful marketing tool it is also free to use with many providers. The options with emails are plenty and it can be used in many ways, from campaigns to promotional emails. There are a few simple steps you need to do in order to optimise your emails, to get the most our of them.
06 Dec 2017
Feature of the Month - Site View
We can’t believe it’s already December! Where has the time gone? Anyway, it’s time for another feature of the month blog, and this month we’re focusing on Site View! For those of you that don’t know, Site View is a great feature that allows salon owners to have full access to their systems reports, takings, staff and refunds. It also allows your staff to look at their upcoming bookings, and their rotas for the upcoming weeks. Here’s just some of the ways that Site View can benefit your Salon:
Access Anywhere at Anytime
28 Nov 2017
Salon Trackers Christmas coaching on how to make the most out of your salon this season!
I am certain you are all aware that nerve-racking November is already upon us and with Christmas just around the corner, there isn’t any more time to waste when it comes to getting your salon out there!
22 Nov 2017
Feature of the Month – Salon Insights
Following our last feature of the month we thought to continue to write about a feature that you perhaps didn’t know about.Therefore, this month we are introducing Salon Insights, a feature that has been around for a while and we thought to remind you of its advantages. If you haven’t heard about it yet, it is basically an all-round analytics tool that helps you keep track of sales, performances indicators and growth of your salon throughout the year. It is the perfect tool to find out when your busy periods are and what months are quieter. This not only helps you to plan accordingly to any busy periods but also helps to think about promotions when you have quieter periods. Salon Insights can be accessed on a PC or mobile device and is a beneficial way to stay in control of the salon, especially if there should be a time when you cannot be present to oversee everything.
14 Nov 2017
The 6-week Christmas Countdown is officially on! Here’s how to keep your Salon spirits high in the process:
If you’re unsure as to where the year has gone, and how we ended up in November with only 6 weeks left until Christmas day, then good. We’re in the same boat. Now you’re on board… I’m going to fill you in with 6 ideas’ (one for every week we have left) as to how you can keep not only your clients happy, but your staff as well.
08 Nov 2017
Why it is essential that you take part in this year's Black Friday!
Normally, November starts the countdown to advent but no, not anymore. November = Black Friday and our reduced Christmas gifts for friends & family (and a few treats for us while we’re at it)!
From what I can remember, Black Friday has only seemed mega-popular in the UK over the past 3, 4 years or so. It was always massive in America, but it’s so great for UK business now that we have jumped on the band-wagon too!
01 Nov 2017
How to get the most out of your software
Christmas is just around the corner and many salons are already filling up their appointment books rapidly. Understandably, you want things going as smoothly as possible during this busy period and being prepared is just one of the measures you should take.
Working with software, especially Salon Tracker is designed to make your life easier and manage your salon through every period of the year. No need for pen and paper anymore, as you now have everything electronically available. Good advice is always helpful when your head is full of other important bits to keep track off.
25 Oct 2017
How your Salon can help Children in Need this year!
Children in Need is right around the corner again! Here at Salon Tracker we want to help in any way possible, and I’m hoping you do too. Your salon is the perfect place to raise some money for Children in Need this year, but it’s all down to the planning and preparation that you put in. There’s no need to panic though, we’ve mustered up some of our best ideas for you to run in your salon!
18 Oct 2017
Feature of the month - Hidden Features that you perhaps didn’t know about!
For those of you that regularly follow our social media and news page, you’ll be aware that we are exhibiting this weekend at Professional Beauty North! Quick reminder also…if you haven’t got your ticket yet, you can bag yourselves a free one using our link here:
11 Oct 2017
The perfect spell to make your salon sales soar this Halloween
As we get into the month of October, there’s only one thing that’s on every salon owner and workers mind, Halloween. This and how their salon is going to take advantage of the guaranteed Halloween rush. Here at Salon Tracker we have come up with a few tips and tricks for you salon owners to take full advantage of to market your salon properly in order to have a happy Halloween rather than a horrifying one!
09 Oct 2017
Everything you and your employees need to know about protecting your client details in time for the launch of GDPR 2018
I am hoping that you are already aware of the new and updated law coming into effect on May 25th 2018. I am also hopeful that you are already considering the changes you and your salon may need to make in order to comply with the new regulations. However, if you’re not, we’re here to help and want to make it as easy as possible for you and your staff… so take a seat, a notebook and a large coffee; you’ll need it!
04 Oct 2017
Ways to improve your social media!
We’re now in a world where people are constantly checking their social media pages, so if you don’t already have social media accounts for your salon, well you’re missing out! The best thing about social media is that its FREE, yes you read that correctly, free! Facebook, Twitter and Instagram are the three main social media platforms with over 2.8 billion active monthly users combined, so why not use them to your advantage! Maybe you already have accounts but they aren’t really working out for you? Well fear not, I’m going to give you our best tips so that you can improve your social media and make it worth your time. When you Google a salon name, the salons Facebook page will be often be one of the top results, and its where potential customers will be able to see what people think of that salon. Facebook reviews are seen as a saviour for many people, and they will often help them to make up their mind on whether they want to visit your salon or not. They can give a potential customer that extra level of trust that you’re going to do a good job and not ‘ruin their lives’. So, my top tip would be to ask your customers to leave a positive review on your page, if your page has a bucket load of 5-star reviews it could be the difference between someone visiting your salon, or going to your competitor down the street. Persuading your clients to leave you a review isn’t as easy as it sounds, maybe start by asking your most loyal customers who you can trust to leave you a positive review. The last thing you want is potential customers seeing a bad review on your social media page, so we recommend that if someone does leave a bad review, you immediately reply quickly and positively, even apologising when they are in the wrong. This will often lead to them deleting their review, or even posting a new, more positive one, and even if they leave it be, potential customers will be able to see that you have at least attempted to resolve the issue. I know it can be hard finding the time to post on your social media pages, especially when you’re a salon owner. But there’s no need to panic, there are plenty of websites out there with a sole purpose of helping you, well not just you but you get what I mean. A great online scheduler, that’s once again free, is ‘Hootsuite’. Hootsuite is the perfect way for your business to plan ahead with your social media, anytime you have a free hour or even a few minutes you can schedule some posts that will then automatically post on the date and time that you want. It’s important that you plan your content, and make sure that you’re not only keeping your customers up-to-date with the latest salon news and offers, but you are also posting more personal and relatable posts. Social media however is the best place for you to be posting any offers or deals that you are currently giving out. Your customers or any potential customers will be able to just view your social media pages and immediately see that you are offering these deals without physically having to visit your salon. You need to be using these platforms to show your best work off to the world, so why not ask your customer if you can take a quick picture of their latest hair style, or set of nails, and then post it on your social media. Instagram probably first sprung to mind when I mentioned posting pictures, and obviously it’s a great platform to use, as people will go to your Instagram expecting to see pictures of your work, but make sure you don’t shy away from posting them across all of your platforms. If potential customers can see the great work that you have been doing, then this could, again, be the deciding factor in whether they visit your salon, so why not give it a go?
26 Sep 2017
Autumn Marketing Tricks by Salon Tracker Software
We’re back in autumn already! We can’t believe it, official 3 month Christmas countdown. In fact, 3 months today we’ll all be well untruly in our element, pressies opened and nicely stuffed from 3 days of festive binge-eating!
So, what can you be doing at the salon this autumn to ensure that your peak-season is a successful one? There are lots of events that you can take advantage of throughout the next couple of months and in the lead up to Christmas, like Halloween, Bonfire night and Black Friday! And also a couple of Charity events, which are great for fund-raising money for a good cause but also, raising brand awareness & great projection for you! For example, you’ve got ThinkPink in October for Breast Cancer awareness & Movember for attentiveness to men’s health!
19 Sep 2017
Why Trade shows are great for every Salon
We have attended Professional Beauty North for quite some years now and it’s always a pleasure to return to Manchester Central to meet new people. As a business, whether you are just there to visit or if you are exhibiting, it is a great place to network and find out about the latest products and treatments. Especially for salon owners, trade shows are great opportunities to purchase new equipment and gather inspiration for the salon. However, if you have ever attended a show you know how busy these can get. Businesses try to talk to you about their products and services and try to offer you the latest deals. It is easy to lose focus on what exactly you need and why you came to the show in the first place.
13 Sep 2017
Feature of the Month - Filtered Marketing
It’s that time again! Our latest feature of the month is filtered marketing, and how you can use it to benefit your salon. Our customers often contact us asking for help sending out their latest campaign, mainly just because they want to make sure they’re doing it right. With the world becoming more and more digital, it’s important that you as salon owners use this to your advantage, and it can be done directly from our Salon Tracker Software.
One of the most obvious advantages to marketing would be that you can target certain customers and audiences. With our built-in sophisticated marketing suite, you can send SMS messages, emails and letters to your clients, however the SMS feature is the most useful to salons with around 98% of SMS messages being opened, making it the perfect way for you to reach out to your clients. Although it may be a thing of the past, you can also send letters and emails to your customers, our marketing suite does all the work for you, all you have to do is send them out. Salon Tracker comes with 8 pre-filtered campaigns, a custom campaign and 20 marketing filters, however even with the pre-filtered campaigns you can still edit and change them to how you would like. Perhaps you want to try and attract customers who haven’t visited your salon for a while, the system will track customer spend and highlight the customers that haven’t had an appointment for a while. An example of how the pre-filtered campaign would look is:
06 Sep 2017
Tips for Salon Owners when Hiring Staff
‘Without a goal you can’t score’. - Casey Neistat
Finding and hiring the right staff for your salon can be a tiring challenge that sometimes just can’t be avoided. A shortage of skilled candidates in the industry will make it even harder to find the right person and the last thing you want to do is take on someone, you’re not quite sure about just because you need more staff. Nevertheless, we don’t want you to dismiss new possibilities altogether and with the right tips and tricks you can find the right new people for your business. To make things easier we have compiled a few useful tips from beginning to end, concentrating on what to look out for when hiring.
29 Aug 2017
Your Sunday Night Regime to ensure you start the Working Week off well!
We all know the feeling - Monday-morning dread. We’ve all felt it at some point in time, the ‘I need 3 large lattes before I can function’ mode, whether this be when we were at uni, going through exams or starting the busy working week. (And if you haven’t ever felt it, then kudos to ya!)
Anyhow, if you’re feeling slumped first thing on a morning, this sometimes means that your day may not be as productive as it perhaps could be. But, having said that, just a few simple changes to your Sunday night routine, diet and sleep pattern can all have a huge impact on your mentality for the start of the working week. If this sounds like it may benefit you, read on…
23 Aug 2017
Promote your Salon to Locals using the Web
One thing all salons need is exposure. Today we’ll be giving you some handy tips and tricks when it comes to exposing your company in your local area. For salons, no matter if it’s hair beauty or tanning, it is a given that most of your customers will be from the local area. However, relying on your loyal customers will hardly bring any growth to the business and many businesses are using various marketing strategies to encourage potential customers to book. If you want to get noticed by more people, whether you are a multi chain company or want to be the big deal within your community, the web can help you in many ways. Promoting your salon’s products and services online, through platforms such as Facebook and even mobile is quickly becoming the way to go.
16 Aug 2017
Our Tips For The Back-to-School Season!
Although it may seem like the summer holidays have only just started, school is right around the corner again. For many parents, the summer time can often be seen as a time to try get the best possible deals on new uniforms, stationary and all the other countless school essentials. However, for you as salon owners this time can be used wisely to attract sales and to promote your business. Here are a few straightforward tips that you can use to ensure that the ‘Back-to-School’ period is a successful one. Promote to Parents and Students
08 Aug 2017
Feature of the Month – Unlimited Tanning Courses and Happy Hour Deals
August is here, which means it’s time for another feature of the month post. As most tanning businesses are booming over the summer months we thought it would be worth diving into special tanning options on our system that might come as a surprise to you, as our technical and advanced features are often forgotten. However, what most people don’t know is how much easier they can make salon management. Especially for our Tanning Salon owners! We thought about ideas and what we could do that we haven't already done. We talked about tanning features before, such as security and tanning rules. But we realised that we have never really talked about how you can actually manage your minutes and courses and especially any special offers through the system. Therefore, this month we wanted to dive into the option of controlling your Unlimited courses and Happy Hour sessions directly from the system.
01 Aug 2017
How to use the UK’s Summer Festivals to up your Salon Sales!
August! The month of some of the UK’s biggest and best-loved festivals. Spread all up and down the UK you’ve got Creamfields, V, and Leeds & Reading – festivals that are a whole mix of music genres from house to pop to indie/rock! So, a perfect time to attract clients of all different interests and to run some festival-themed campaigns to attract each of these target audiences.
So, dependent on where your salon is based, you’re going to want to research the genre of the festival that is close to you in order to market to the appropriate audience. For example, look at the average age of the visitors, what their common interests are, and so on. This way you can create a strategic campaign that is well suited to attract that particular clientele.
26 Jul 2017
Reception and Front Desk Organisation for Salons
Salons are not just about good service, talented staff members and plenty of bookings. However, all these things have one important aspect in common: Good Organisation!
Success often starts at the front desk and therefore it is important to keep it clear and organised, as well as have a clear strategy on how it is managed. However, you should not be too busy to class front desk management/ organisation as trivial.
Managing your front office effectively is often not a primary business objective; but it should be. If your reception or front desk is unwelcoming, it will portray to customer that your salon is not very 'service oriented', meaning you could be driving customers away with this. Organisation does not mean what goes behind your desk but also how your front desk organisation portrays to customers and the business. A well-organised appointment book prevents you from making mistakes that have a negative impact on the customer and therefore the business. Keeping an eye on finances and reports can help to create an annual action plan and develop strategies for quieter periods.
18 Jul 2017
July's Feature of the Month: Salon Tracker Seamless POS
So it’s time for our Feature of the month, again, gosh this year is flying by - we’ll be writing about winter soon! Anyhow, we wanted to really strip back this month and instead of exploring some of our more technical and advanced features, we wanted to instead talk about one of the most simple and fundamental benefits to every salon owner. This is our Seamless POS tool.
12 Jul 2017
Best Kept Salon Secrets
I’m sure a lot of you are asking yourself these questions. What are successful salons doing right and what are their secrets? What methods are they using that I haven't already tried or thought about or? Is it just pure luck, or is there more to their success?
All of these are justified questions and there are many articles about that topic. The simple answer is that successful salons invest hard work and effort into their business growth. They don’t rest on successful periods but rather innovate themselves when it’s quieter and they have the time to improve. We all know that hard work pays off and therefore we have a few other tips for you on how to change your business around:
03 Jul 2017
Why Online Presence is so Important for your Business!
Last week we were all astonished that it had been 10 years since the first ever iPhone was released. I mean, we can’t even remember a time without our smart phones, what did we do?! But it’s strange to think that it’s only in the last decade that these technological advances have really evolved, where we can’t imagine a time where we didn’t have these forms of transportable technology. It just goes to show how the way of the world has changed in the last 10 years. I mean, as a kid we used to read story books and join dot-to-dots in activity books, nowadays the kids are better on iPad’s than most of us adults - with the majority of our traditional games now going digital on these devices!
So, just a little something to think about, as the younger generation in another 10 years’ time could be some of your clients and the technology will by then have advanced even further, we would expect. Having said all of this, we just wanted to discuss with you the importance of your business being online, and why it is essential to have digital platforms to be able to communicate with your clients.
28 Jun 2017
How you can create a great atmosphere at the salon
The atmosphere that you create will be the biggest reflection of your business’s overall image. This can be anything from the design to friendly staff and cleanliness. Therefore, it is important to plan your overall goals beforehand, in order to achieve the perfect ambience. Your salon’s atmosphere can successfully reflect your salon’s brand in the right way through the actions you take. The most important tip that we can give you is that you create an atmosphere that is welcoming and relaxing for your customers and true to your brand.
Creating a good atmosphere can seem like a tricky subject that requires creativity, but this is not the case at all. Sure, you can work with different kinds of décor and design ideas but offering a neutral and bright environment that is clean will also do the trick. Additional items that help to brighten up the place can always be added at a later point. You can, for example, help by having fresh flowers at the reception area or other small décor items. You want to make customers to feel as comfortable as possible in your salon, as happy customers will be motivated to spend more on you. As a result, it is critical to create an inviting and pleasant atmosphere that will keep people coming back over and over. Putting a little extra time and energy into improving your atmosphere can have a positive effect on your business’s revenue and growth.
21 Jun 2017
Salon Tracker’s Feature of the Month
For our last few features of the month, we’ve discussed all the wonderful add-on technology that we offer to really enhance your salon.
However, on looking through our product-list, we decided that for this month, let’s concentrate on the most beneficial aspect of owning a salon management system. That is, the digital client card.
13 Jun 2017
How to Attract and Retain Clients at the Salon
The ultimate salon goal for many is a constant increase in revenue by keeping all their loyal customers whilst also attracting new ones regularly. After all, what makes your salon grow are new customers but also loyal customers, as they hopefully refer you to their friends and family. If all of your clients would only visit for one appointment and never return, you have nothing to build on and certainly no room to improve. The best way to increase business is to expose yourself to old as well as new clients and to build up strong relationships with them.
Now you might ask yourself how effective client retention really is and how you get going at your salon. Luckily we have done some research for you and found out that the average salon can lose up to 20% of its customers annually because they neglect customer relationships. To prevent this you can use different techniques to improve customer service, which will increase the amount of people returning to your salon. Client retention is one of the best and most important things salons should be focusing on. However, you should still focus some energy in reaching out to new clients as well. So below, we have listed top tips on how to attract new clients and how to retain them.
07 Jun 2017
Salon Tracker’s Top Tips for Boosting those Salon Sales this Father’s Day, and in to Summer!
We can’t believe that Father’s day has come back around again, hasn’t the time gone so fast! It’s always great around Father’s Day because you can cross-reference some of your marketing to suit other nearby events, like Proms, Wedding Season and Graduation, to name a few.
All of these events are great because they are directed at both males and females, so the marketing is relevant to such a large target audience.
31 May 2017
How can your Salon be more secure?
Most of us have heard about the recent incidents, where companies have been affected by cyber hacking and ransomware. It was hard to miss when big organisations such as the NHS were affected by these actions. But what exactly is ransomware? And how can I protect my own business against similar attacks?
According to online sources, ransomware is a type of malicious software, designed to block access to a computer system until a sum of money ‘ransom’ is paid. Although, ransomware is usually aimed at individuals, in recent weeks more and more businesses have been targeted as well. It is commonly delivered through phishing emails and attachments.
Since then we had many enquiries from customers as well as individuals asking for advice on how to keep their salon secure. One of the questions that came up multiple times was certainly the way that Salon Tracker secures data. Not only do we want to talk about the technical site behind our software, we also want to give you a few tips on how you can keep your PC and your client data secure as well. Therefore, this post should give you a better idea on Salon Tracker’s security and ways in which you can protect yourself from happening to your PC as well.
23 May 2017
Feature of the Month: Advanced Business Reports
One of the main gripes from salon owners when we were first conducting our research for software features was that they were struggling for the spare time to track business KPI’s and sales revenue.
This is why when we were designing Salon Tracker, we carefully implemented features in order to make salon owners lives easier and to also save you and your employees’ time.
17 May 2017
How Salons can Prepare for the upcoming Prom Season
As many are finishing exams and summer is slowly approaching, it is also that time of the year that many pupils look forward too: It’s Prom night!
Sparkly dresses, golden skin and impressive hair up-do’s are all part of the night. For many pupils this is one of the most special times in their school life. Hair and beauty salons are especially busy during this time for a good reason, as they contribute significantly to the outcome of the night. As we move towards summer, there are plenty of opportunities for salons to increase their revenue. Anything from wedding season to May Bank Holidays can be used as a potential marketing opportunity to get new clients through the door and retain current ones. There is more to a prom night than just finding the right dress. A great dress has to be perfected with matching nails and hair. Prom season can be just as profitable as wedding season if you play your cards right and treat your guests like it’s the special day they want it to be.
Therefore, we are breaking down the best strategies this prom season and have decided to focus on SMS, Email and Social Media advertising:
10 May 2017
How to Handle Customer Negativity and Bad Reviews
Negative feedback can be demotivating and emotionally draining, especially to the owner of a business. You are the founder of the company and sometimes it is easy to take those adverse comments as a personal attack.
The thing is, every business is bound to experience the odd poor review from time to time and this is just due to your clients' personal preferences. So this is the first rule when it comes to handling negativity, to not take things personally when it comes to poor feedback. Why? Because it can affect the way in which you deal with that negative review, especially if you are angry about the feedback that you have received. In the meanwhile, this can then have a bad impact on your business if you are to respond to a complaint in disagreement on a customer facing portal – like social media for example.
03 May 2017
How Salon Tracker can help Tanning Salons
Remember, last time we spoke about tanning security at the salon and how to avoid being fined? Don’t worry if you have missed it. I will include a link at the end of this blog if you want to catch up on it. While the topic of security is obviously a very important one, it is however as important to get the basics right at the salon from the beginning. Meaning, if you only concentrate on one aspect of the salon but neglect things such as management and customer care, it can be just as damaging as bad security. Here at Salon Tracker, we have developed a system that helps you with the day-to-day tasks of running a tanning salon. From managing your bookings to cashing up at the end of the day, our smart features are designed to make every salon owner’s life easier.
You are probably asking yourself how the system can help you and your salon. Let me introduce you to a few features that are especially handy for tanning salons:
26 Apr 2017
How Gift Vouchers Increase Customer Spend and Improve Client Retention
Marketing is extremely important to the succession of every business. For those of you that regularly follow our feed, we have wrote a lot of blogs in the past offering our advice and pointers to help you with your marketing strategies. There are many different ways in which to advertise your brand and promote your goods & services, and one that we haven’t highlighted in some time is gift vouchers.
It seems like such a simple topic to discuss, and you would think that a lot of people already have a gift voucher system implemented within their business, but you would be surprised how many don’t and you could be missing out on a simple opportunity. Obviously, there is a small outgoing for the design and manufacture of your gift vouchers, however once you weigh this up against other marketing tactics, you’ll find that the cost isn’t that expensive in comparison. The plus point with gift vouchers is, you are usually getting a direct return on that marketing cost as those customers will visit the salon as a result of receiving a voucher. Especially if this is a new customer, it is a great way to acquire new clients for your salon database.
19 Apr 2017
Salon Tracker Feature of the Month: Online Booking
This month we're talking about why it is important to offer online booking and how Salon Tracker can help you get the best out of your software with our online features. Did you know that there are countless reasons that offering online booking is not just important - but rather a must when it comes moving forward with customers?
"Research has shown that 70% of Facebook users interacting with Facebook daily and the average Smartphone user picking up their phone about 1,500 times a week". That is this crazy but I have to say I am definitely guilty of this.
Moving with the time also means being up to date with what the internet has to offer.
There are many advantages for your salon why online booking is profitable. It is a much quicker and more convenient way to just grab your mouse or your smartphone and book online. For Salons, it is important to stay on top and adapt to changes in technology. More and more people using their phones and the internet to do everyday tasks, such as banking and even their grocery shopping. No wonder it is expected from other businesses to offer the same service. Furthermore, you can offer customers the ability to book an appointment even when the salon is closed. Meaning, you could lose serious business if you don’t offer online booking but everyone around you does. New customer might be booking with the competition, because the process is easier and more convenient for them.
12 Apr 2017
Last Minute Up-selling and Easter Promo Ideas
Easter is arriving later for us this year, but this is a brilliant benefit to all you salon owners as you are in the height of spring and we all know that this is a great time of year for business. The mild weather begins, there are all the May bank hols approaching and many clients have got their late-spring holidays booked, so they’re looking to you for their pre-holiday pampers!
You may have read our post a couple of weeks ago where we looked at spring marketing advice. This week we’re going to discuss last minute promotions for your Easter campaigns, including retail up-selling!
05 Apr 2017
Spring Style LOOKBOOK
Good Morning and happy Wednesday everyone!This week we thought we would do something different and create you a Spring Look Book. As spring has finally arrived in the UK, we can also get rid of our furry winter coats, hats and mittens. If you are lucky enough to live in warmer areas as most of us, then now is the time to freshen up your wardrobe and prepare for Spring and Summer. Always remember that a bit of colour lightens up any outfit and will make it appear more interesting. To help you find some inspiration we have created a look book of styles that we like - and hope you do too.Let us know what you think!
29 Mar 2017
How to Ensure that your Tanning Salon is Secure as we Enter Spring/Summer
We can’t believe it’s the start of another spring again (although we’re verrrry glad about it!) But this is the time of year that salons see a massive increase in their footfall, especially those in the tanning industry as everyone wants their holiday base-tan!
You will all be aware that The Sunbed Regulation Act 2010 came into practice in April 2011, forbidding anyone under the age of 18 from using a tanning bed, or being within a booth that a tanning bed is situated.
22 Mar 2017
Easter & Spring Email Marketing Advice
Today we will have a closer look into email marketing techniques and share some promo examples you can use this spring to get more customers through the door.
Whilst Christmas is obviously one of the best time of year to market to customers, Easter and spring is not far behind. In fact, a well thought out Easter campaign can have a positive effect to your business and increase your revenue. Email marketing is a fantastic way to tell your clients about any products, offers or special discounts you are running. Why not even offer an additional discount if they sign up to your newsletter. This way you get more people to market to and simultaneous increase interest in your products.
Marketing yourself can improve your business and revenue by a long way. The great thing is that there are plenty of opportunities to promote offers and discounts, from Social Media to poster, SMS messages and emails. UK holidays, such as Easter are the perfect opportunity to jump on the marketing band wagon as many businesses are offering special incentives, because more people are off from work and will enjoy their free time shopping or thinking about special purchases. If you have an attractive offer advertised, you motivate them even more to visit and book with you. What a great opportunity to participate in!
15 Mar 2017
Salon Tracker Feature of the Month: SMS Marketing
Marketing methods are extremely important for businesses with a B2C model, especially in the salon industry as it is so media-influenced by current celebs and bloggers, content needs to be constantly refreshed and up to date with present existences.
There are many different methods of marketing direct to the consumer, however for salon industries, dependent on size and budget, these channels may differ from business to business in terms of affordability.
09 Mar 2017
Mother’s Day Marketing Ideas –Make it special
Mother’s Day - Every year we celebrate all the contribution and work our mothers have done for us and this year isn't any different.
The lead up the day always presents incredible opportunities to boost sales for most businesses; especially for salons, this great opportunity should not be ignored! Hence, why many salon owners join the cause to drive business forward and increase revenue. If you offer something special and unique, you help the customer’s buying decision and make it easier for them to choose your business over others. In the end, why should they purchase from someone else if you have the better offer. So be creative, unique and put some effort in to stand out.
Often salons, spas and florists are the first places to come in mind when thinking about mother’s day gifts. It also means that everyone around you will likely do the same. If you want to stand out and be picked by the customer, you need to think of something else, something unique.
01 Mar 2017
Thank you for Visiting us at Professional Beauty London!
So that’s another trade show down and what a busy event it was this year. A big thankyou to everyone who visited our stand at PB London, it was great to meet you and to also see some familiar faces of our current clients too. It's always great to catch up with customers at trade shows, and to also find out what we can do to help new clients to improve their salon businesses - we had a fab weekend and hope you enjoyed it as much as we did!
Just a quick reminder really for those of you that did manage to have a chat with us - our show offers are valid until Friday 31st March 2017 and to recap on what we are offering, these are:
22 Feb 2017
Trade Show Survival Kit - Tips and Tricks for attending Trade Shows
Have you ever attended a trade show or some kind of business exhibition, either as a visitor or as exhibitor? If yes, you know how busy these shows get, as everyone tries to talk to you and offer their products and services. Vast amounts of people are on the lookout for the best deals, newest products and their favourite brands. It can be easy to lose all focus and business goals when bombarded with information that does not even seem relevant to you. The trick is, no matter if you are a visitor or an exhibitor to keep a clear head and to know exactly what you are trying to achieve from the show. Our team at Salon Tracker will be exhibiting at Pro Beauty London in less than a week and we know many of our customers, and business partners will be going too.
Therefore, we have explored the web for some tips and tricks on how to survive a trade show for both visitors as well as exhibitors. Read below our top three tips for visitors, followed by three helpful tips for exhibitors. Maybe you’re even thinking about exhibiting yourself in the future, or just want to explore the options. There is nothing wrong with getting some ideas and getting ahead of your game early. Even if you aren’t quite sure where your business is taking you, trade shows can be beneficial to you in many aspects.
15 Feb 2017
Salon Tracker: Feature of the Month
Need to improve security in the salon, perfect your business organisation and also ensure that no one is tanning fraudulently or illegally in your absence?
Then read on to see how our Feature of the Month - The Fingerprint Reader can help you to achieve those improvements.
08 Feb 2017
How we can help businesses of multiple sites
Being a salon owner isn’t an easy task. You have to overlook the business, your staff, finances, stock and many other tasks. Keeping track of every aspect of your salon business can become very time consuming and stressful. Especially if you have more than one site to handle. You can’t be at multiple places at the same time and probably spend a fair amount of time away from the salon or rushing between each site. If you are using salon software to get organised, great, but did you know here at Salon Tracker, we can support all the needs multi-site business owners have?
In general, salon software is a great addition to any hair, beauty or tanning business, whether you have one salons or a whole chain of twenty establishments. It helps you to get rid of all those excess papers and client cards and make more space for other things. All your information will be stored electronically, from info such as client records and stock control, meaning everything can be accessed in just a few clicks. Over the last year, we have made significant advances to our software that especially support multi-site salon owners. Our overall goal was to create features that can maximise business potential to those who have to manage more than one salon. From research, we have found that communications can be one of the biggest hindrances between each salon. As an owner, one of the biggest concerns is to ensure that everything is running smoothly.
01 Feb 2017
This Year's Valentine's Marketing Tips!
Okay, so January always feels like the longest month ever (thank goodness it’s over) and especially after your Christmas buzz! Everyone can’t wait for another reason to generate some marketing, get footfall flowing and boost those sales back up again. So thank goodness for Valentines and that it’s here once more.
It’s a great novelty event to utilise every year, especially with your younger adult market if you make your Valentines offers affordable. You’ll always get your ROI on any Valentine’s promotions, as the beauty is you can appeal to men & women of all ages and even create couples treatments too! So, here are our top-tips on how to capitalise on the romantic period this Feb.
25 Jan 2017
One month until Professional Beauty London – Our New Releases and Offers
It is that time of the year again, where we gather our things and travel all the way to London. We are excited to be exhibiting at Professional Beauty in London again this year. After last year’s success, we are hoping to continue our journey and meet old, existing and potential customers there. The Salon Tracker team will be available on Sunday and Monday all day for any questions, demonstrations or general inquiries. We are specialists in our field so do not worry if it all seems new to you. Find us at Stand P2 and have a look at what we do. There is plenty to see at the show and the city as well. What better excuse to visit the capital a bit more often.
18 Jan 2017
Effective Ways to Utilise a Quiet Period in the Salon
Over the past few weeks, we have discussed ways in which to capitalise on Christmas, how to promote in the lead up to it and also how to reward your staff during busy peak seasons. What a contrasting time January is, where business is much quieter and actually you may need a few marketing tips to generate sales in a time where they’re not as guaranteed as they were back in December.
And maybe this isn’t just a time to create sales & new customers, this could also be a time to refresh your salon interior, update your services list and even re-evaluate your company prices. Competitor research is key here to understanding what else is on offer to your clients in the surrounding area and how it is that you can compete with these businesses.
11 Jan 2017
Why is customer service so important and how to be on top of that
Customer service is probably the most important part of any business that deals with clients on a regular basis. Your brand always depends on customer service. Without customers you wouldn’t be able to run your business after all. Good or poor service therefore can highly impact the success of your salon.
“To over-deliver in service to a customer is by far the most valuable thing to a business. Because there are only two ways to improve the operations of a business: increase sales or decrease costs” (Daymond John).
04 Jan 2017
Hello, hello, hello and Happy New Year! A BIG welcome back from all of us here at Salon Tracker, we hope you all had a fantastic Christmas with family & friends and managed yourself some well-deserved ‘me-time’ in and among handling the festive bustle in the salon.
So, a fresh New Year, a new start and business is probably a bit quieter now for you, so what a great time January is to get thinking and planning for the coming months. Maybe have a look at some new improvements for the salon? From décor, to introducing new treatments, to refreshing your marketing strategies, this is the month to do it and also we have loads of tips in our past blog posts to help you along the way, here’s a few below that you may wish
to take a look at;
22 Dec 2016
And that’s a wrap for 2016!
Well, it doesn’t seem like 2 minutes since I was writing this post last year, but here we are, another year down – and it’s been a busy one! We’ve had a fantastic time working with you guys this year and it has been wonderful to meet some of you in person at the Professional Beauty shows. And on that note, I’d just like to mention that we’re actually exhibiting at Professional Beauty London this Feb too, stand P2, we’ll be there across the 2 day event and so hope to be introduced to some more of you in person there very soon. I know that this is an extremely busy time for you in the salon now, and we hope that our software and marketing tips have aided you in managing through the bustling festive period. As we head in to 2017, we’ll be finalising the development of several new features so keep posted on our news page for all information about up-coming releases, as there are definitely some exciting new updates to come. But from all of
us here at Salon Tracker, it’s been a pleasure, a big Merry Christmas and a
Happy New Year to you all and we’re
21 Dec 2016
How to keep staff motivated during busy periods
Christmas is almost here. We cannot believe it is only a few days away. It seems to me that the year has only just started, but 2017 is approaching unbelievably fast. A lot of salons are especially busy over December as many customers would like last minute appointments to treat themselves before the festive period to look extra glamorous. However, this can often cause extra stress for the salon owners and its staff members. Long hours, extra promotions that bring the numbers of appointments up and customers that seem more stressed than usual can often be draining. It is understandable that energy levels can be low and it feels hard to keep motivated. This can lead to a lack of desire to give 100%, which can negatively affect customers and therefore your business. After all, those who work extra hard during this period deserve some appreciation. Therefore, we are looking at some last minute tips on how to keep staff members motivated and plan for the months ahead of you. As salon owner or manager, you have to overlook the business and manage the salon. Customers are not the only thing you have to take into consideration, but also your staff members. Without them your salon wouldn’t function on a daily level.
Happy staff = good atmosphere at the salon = happy customers!
20 Dec 2016
Raising money for Save the Children!
Every year, Save the Children run a national charity event in December to raise funds for their global children's charity. One of our clients the 'Sun Centre' in Ormesby, Middlesbrough ran a little fundraiser to join in with the national 'Christmas jumper day' and we helped out by donating free text messages so they could notify clients of the event.
Salon Tracker donated 3000 free messages to the salon so that they could instruct customers that if they visited Sun Centre on Friday December 16 wearing their best festive knit, they would receive offers on their treatments and retail products - where
14 Dec 2016
Christmas Lookbook 2016!
'Tis the season of sequins, sparkles and glam! From glitter to metallics, we have chosen our fave looks as seen on Pinterest, beauty blogs and make-up brands this year for this seasons Christmas styles. So if you're in need of a bit of inspiration, here are our selected looks perfect for your festive days out and party wear ready for you to recreate this Christmas...
07 Dec 2016
How our Software can help you through busy periods
Running a salon can often be a stressful task. Managing staff, juggling with clients and oversee sales and marketing can be a hideous task to manage all by yourself. Especially, in the run up to Christmas, when all of a sudden you have customers after customers wanting to be squeezed in before the festive days. How is there any time left to improve things such as client retention, stock control and business analytics. After all, you can’t be at the salon 24/7, but probably wish that in these periods there would be a possibility to be more productive even when you are not around. If these things sound all too familiar to you then Salon Tracker might be the solution to you. Let me tell you why:
Many salons still rely on the traditional pen and paper appointment booking system, however new technology now makes it possible to use Salon Software to seamlessly manage your salon. Salon Tracker is designed to keep track of all appointments and client data and is simply supposed to help with managing your salon better. It is far more than just an appointment scheduling system. We offer features such as stock control, booking and no show reminders, SMS and email marketing, online booking, advanced reports and many more. This is certainly important if you are looking at boosting any last minute sales and want to target specific groups. What you want, especially before big sales opportunities such as Black Friday, Christmas or Mother’s Day is a system that makes life easier not harder, as well as support your staff and help you plan ahead.
30 Nov 2016
Promo tips for the Holiday Season!
The holidays are coming…we can’t believe it’s the first of December tomorrow, let the advent period begin! And, as promised, here are a few tips from us with advice on what you can be doing in the salon over the festive period to increase those Christmas sales!
23 Nov 2016
How to improve Sales for Black Friday and Advent (plus Salon Tracker Black Friday Offers)
One month till Christmas. We bet December is one of the busiest months for salons and spas. Plenty of opportunities packed into the run up to Christmas. One of the biggest sales opportunities in recent years has definitely become Black Friday. Year after year, businesses throw out the best deals they can possibly think of this time of the year. The increase in popularity is hard not to notice since they are designed to boost sales and everyone seems to get on the bandwagon.
In case you forgot, it’s Black Friday this week, followed by the first of Advent on Sunday. These days, not just retail shops participate, but many other businesses are involved. Meaning, especially for those working in the beauty industry, it’s just another opportunity to market your salon and pull some discounts out of your sleeve. The secret is to know when and how to get discounts out, in order to improve your salon sales. Sometimes, it’s unavoidable, especially when everyone around you is competing for the best deals. Luckily, the run up to Christmas is full of potential opportunities to boost sales. That’s why now is the time to really focus on your sales campaigns. You’ve got a busy month ahead of you that you should use to its fullest potential. So, to stay focused and not get lost in the discount jungle I’ve compiled some ideas that can help get the most out of the next few weeks, but also prepare you for any other upcoming events.
16 Nov 2016
Social Media Marketing is so important to Salon businesses, and here's why!
You may recall back at the beginning of the year we shared our social media predictions with you and also a few tips on how you could implement certain features in to your social media campaigns. As 2016 is drawing to a close, we just wanted to re-visit these points again so you can evaluate how you have used our pointers over the year and also, so you can use them during your Christmas marketing before forward planning for 2017! You’ll find below our points from last year (in pink) in which we have gone on to expand on these a little bit further, just to reiterate how you can apply these methods to your marketing over the festive period and the coming year…
- A picture speaks a thousand words so it’s no surprise that 2016 is set to see some huge growth for businesses on various platforms including photo based apps such as Instagram and Pinterest. Any business can make themselves visual but you need a plan to find success using these apps.
09 Nov 2016
Boost Sales by playing the right Music at your Salon
What do you do at your salon or spa to motivate clients to spend more? You are probably running the occasional marketing campaign of discounts and seasonal incentives to encourage customer to spend just a little extra, but what about music? Do you play any at your salon? And if so, what is your favourite to play? Are you more of a classical person or do you simply prefer the radio? You’re probably asking yourself: ‘why all these questions about music? What difference does it make what I play at the salon?’ Well, let me tell you, according to business and consumer studies, the choice of music you play at your business does have an impact on your clients buying behaviour.
Music creates an atmosphere as much as your salon interior does. Studies suggest that music can influence your mood both ways, resulting in influencing your spending behaviour. Many supermarkets and retailers are using this strategy. Therefore, this can be applied to any business that welcomes customers, such as salons and spas, with the intention to boost their revenue. And yes, your music choices (playing no music is a choice as well) can influence your client’s mood in a positive or negative way. While some stores play or don't play music without a second thought, the significant effects of music have been identified in dozens of academic studies, according to Business Insider.
02 Nov 2016
How our Salon Software Marketing Suite can help to promote to clients’ this Christmas
After Halloween and through to the start of Advent, you may notice a slight lull in sales and salon appointments, as clients are reluctant to book in too early before the festive period so that their treatment lasts them in time for Christmas day. But then you'll find, come December 1st you’re bursting with custom, having to turn walk-ins away and all of a sudden you are fully-booked when you had plenty of vacant appointments some few weeks earlier.
So if you currently have our salon software, great, this post will help you to maximise how we can help you to boost those sales with our marketing features. If you don’t have our software, listen closely as there may be something in here that you think may help your business, and remember you can always trial Salon Tracker free for a fortnight to try these tips out!
26 Oct 2016
Halloween Look Book
Halloween is just around the corner so we have created a Halloween Look Book for you. As most of you probably know, Pinterest is full of inspiring Halloween makeup looks and costume ideas. Here is some inspiration, ranging from the classic, scary look to something a bit more contemporary. If you are looking for costume and makeup ideas Tess Christine is one of our favourite YouTubers, she runs a Halloween series every year, with some pretty epic ideas. Check her out http://bit.ly/2e3nnF4
We have complied various different looks and ideas and hopefully there is something for everyone.
19 Oct 2016
Salon Tracker’s Tips & Tricks for Halloween Promoting
It seems that over the last few years, times have changed and the good old bin-bag witch’s cape and your mum’s old eye liner pencil for blemishes aren’t quite good enough for your Halloween make-over/ (scare-up)! Nowadays, everyone wants immaculate ghoul-themed manis/pedis, a professional ‘bad hair day’ and still want to have a top-contour underneath their scary facial!
With arts and crafts out of the window, this is an absolute winner however for salons and retailers! Everyone wants the most on-trend Halloween outfit with the senior make-up artist to complete their look, so what a great opportunity to put a few Halloween offers on and bag yourself some easy sales!
Want a few ideas of what you can be doing in the salon, here’s a look at what we’ve thought-up below…
12 Oct 2016
Why are Salon Reviews important and Tips to get them
It is no secret that online reviews have increased significantly over the past few years and can play an important factor for your business. But how important are they really?
Nowadays, it is one of the most common things when looking for a new salon to check them out online first. It gives you, as a potential new client a better idea of the business and if it is the right fit for you. Therefore, hearing from previous experiences and what others think of the salon, is crucial for people these days, before making a decision. There are many review platforms out there: Facebook offers a review section for Pages, Yelp is overall popular for local businesses, but if you are looking for salon-specific review sites, SalonSpy in the UK is the way to go. But, remember if you do, it’s important to keep them up to date, make sure you have correct opening hours, contact details and pricing on there, to avoid disappointment, especially if you are using SalonSpy.
05 Oct 2016
How Salon Tracker Ensures that You are Tanning Clients Safely and Maximising Salon Security
As we head in to autumn, clients are looking to pro-long their summer glow for as long as they can in to the festive period. However, for all tanning clients, and especially those that tan frequently, there are some extremely important factors that tanning salons must take in to account to number 1, ensure that the clients in mention are safe and, no 2, to maintain business security in the process.
But you can’t do this on your own. So having said that, the first thing that we would recommend is that you have an expert team to help aid in running your salon. You will want each employee to have had adequate training, be aware of the tanning regulations, and be comfortable in advising clients with tanning advice relevant to skin tone.
28 Sep 2016
How Salon Software could help you this Autumn & Christmas
Now with Professional Beauty North past us it’s almost that time of the year. The days are getting shorter, the leaves turn colourful again and then there’s Christmas. It feels like summer has just ended and now you’re proably thinking 'you're mentioning Christmas – already'?! But for many salons this is one of the busiest times and there are so many opportunities leading up to Christmas; Halloween, Bonfire Night, Black Friday and the Festive Period itself.
As winter is approaching, most salons see an increase in the amount of clients wanting to book appointments before the New Year. A lot of salons get their best deals and incentives out of their sleeves around this time. This could either be an ‘Unlimited Tanning Month’ motivating those who want to keep their summer glow, or 2-4-1 on selected Hair and Beauty services…, the options are endless. No matter what it is, our Salon Software can help you stay on top of your appointments and assist with growing your business. Let me tell you about our new features that make it easy to manage your business, wherever you are. Salon Tracker is designed to make life easier for you at the salon as well as help you to run your business smoothly. If you’re thinking of investing in software, here are ways our system can help in retaining and acquiring clients. Our Software offers features to help resolve some of the day-to-day issues that arise for you at the salon. Here we're exploring the different ways that we offer, with features such as online booking, marketing and staff-rota-systems:
21 Sep 2016
Professional Beauty North Round Up!
Thank you everyone who visited our stand at Professional Beauty North in Manchester. We are extremely happy with the outcome of the show and it’s been great meeting so many of you. This has been the first trade show I’ve ever attended, so for me it’s been great to see what it is all about. This year’s show has been the second time we exhibited at PB North and every year it's getting better and better. We had a very busy two days, meeting existing clients of ours as well as plenty of potential ones. We are certainly busy at the office getting through all of the enquiries now. If you have missed our exclusive show offers and unique features, here’s a quick summary. All of our show offers are valid until 31st October 2016!
14 Sep 2016
Salon Tracker’s 5 Mini Tips for a Trade Show:
This September is Salon Tracker’s second time exhibiting at Pro Beauty North, and so after gathering experiences from our previous exhibits, we have put together a little show guide on how we can help you to maximise your time at a trade show to its full potential. Trade shows are a great place for businesses to network and they are also full of opportunities for you, as salon owners, to take advantage of and invest in your business.
Event halls however are usually hectic environments, packed with business owners looking for products to improve their services and increase profitability. And with this busy environment, it is easy to get flustered and lose track of why you visited a trade show in the first place. Having said this, we have created some little pointers below to help you to manage your visit well, so here-goes…
07 Sep 2016
What to expect at PB North (New features, releases and exclusive offers)
We are exhibiting at Professional Beauty North again this year. This is our second time at the show and we are very excited to bring our new team members with us (Danny, our new Tech Support Consultant and myself, Lydia, new Marketing and Sales Assistant). This will be my first Trade Show and I’m very excited that I’ve been given the opportunity to attend and meet all of you there. The Salon Tracker team will be available on Sunday and Monday all day for any questions, demonstrations or general inquiries. We are specialists in our field so don’t worry if it all seems new to you. Find us at Stand C42 and have a look at what we do. Come on down to Manchester, there is plenty to see at the show and the city.
30 Aug 2016
Salon Tracker: How our Salon Software can help to improve your Tanning Business and Client-Safety!
As summer draws to a close, tanning salons see a drastic increase in the amount of clients wanting to rush to the tanning salon to keep their sun-kissed summer look. A great boost for sales, however is your tanning salon as safe as it could be?
I’m not sure if you are aware, but since 2011 it has been legally forbidden in the UK for anyone under the age of 18 to use a sunbed, and consequently, salons that haven’t conformed to this in the past have then found themselves facing a £20,000 fine. Trading standards and local councils regularly do unannounced check-ups on tanning businesses and therefore you don’t want to find yourself being subject to a penalty like that for something minor, that could have been so easily prevented.
19 Aug 2016
Salon Tracker Software’s Tips for Improving Sales during the Back-to-School Season!
For those of you that already follow our news page, you may recall that we offered a little advice this time last year about how you can capitalise on the Back-to-School period. If you didn’t quite catch it, we’re going to run over a few of those points again, just to make sure you push those sales in the run up to the kids heading back to class!
17 Aug 2016
Bank Holiday Marketing Ideas for Salons
Bank Holidays – we all love them. A nice, long weekend to relax, catch up with family and friends or explore what’s going on in town. As a business or salon owner this may be a busier time of the year. Therefore, this might be a crucial time to carry out exclusive offers and campaigns to boost your business and grow your clientele. Creating discounts for the Bank Holiday Weekend is easy, the question is how you ensure that your customers get the message and take advantage of it.
Here are five marketing tips for the Bank Holiday Weekend that will help to optimise bookings throughout August and September.
10 Aug 2016
How to Improve Business Security with our Salon Software
Security is a very important factor to any sized salon business, however sometimes the precision of security can become slack due to busy periods, or just a lack of tools in which to help keep security tight.
Our salon software has specialist features built in, to keep not only the salon secure, but also the clients details as well, which also means that no one other than the client themselves can activate their client card. A great feature for salons that have sunbeds and also treatments that require a patch test beforehand, as our secure features eliminate the chance of anyone using another clients' details in their name illegally.
01 Aug 2016
We're exhibiting at PBNorth! Here's everything you need to know about Salon Tracker Software before the event...
For those of you that have been following our news page for some time now, you’ll be aware that we exclusively exhibited at Manchester’s Pro Beauty North last September, followed by our first ever London show in Feb earlier this year. After having lots of fun at what were two really successful events for us, we have decided that we want to go and do it all again this year at PB North 16!
First off, why do we think it’s important to attend a trade show?
22 Jul 2016
Different Ways that our Salon Software Offers Online Booking:
Living in a world where everyone is constantly on the go, running their daily lives from their mobile phones and even tap and paying for things with their devices, if your salon doesn’t already offer online booking, are you missing out on a big market opportunity?
Accessible to clients 24/7, online booking can help you to enjoy your days off, weekends and holidays, knowing that your salon is consistently making money even when business doors are closed. The service is a great way for those in unsociable hours to contact you without having to phone the salon to find it is after opening hours and there is no one to answer the other end of the line...which could be a missed sales opportunity for you, and a profit for your competitor down the road.
18 Jul 2016
Whether you’re at Home after Work, on a Day-off or on Vacation, Stay in Control of your Business with our Salon Software
Keeping track of every aspect of your salon business can become very difficult and time consuming once you are past the start-up stage. Especially as your client database grows and even more so if you are the owner of a multi-site business.
10 Jul 2016
A Seamless Client Journey using Salon Tracker Software:
Your customers’ salon journey starts from the moment they walk through your salon door, not just the duration of their treatment. First impressions are the biggest factor in client retention, and this impression will be long lasting and most likely what they tell their friends about, so you want to make sure it is a good one!
Our salon software is designed to help make this journey much more seamless, less stressful and organised for both you guys as salon owners, your therapists and then also, the client.
04 Jul 2016
Improving your Salon Software and the Client Experience with: The Salon-Branded Mobile App
Nowadays, according to Statista, 52% of the population use their mobile devices to browse the internet and this is expected to rise to 60% by 2017. (Statista, 2016) Judging by these stats, businesses should be prepared for the increase in mobile browsing, as customers may opt for companies with online assistance, as their services are more accessible rather than having to telephone somewhere and risk perhaps waiting in a queue or not getting through on an engaged line.
Many salons now already offer an online booking service through their website, however if the target market is predominantly using their mobile to search the net, now is the time to switch up and prepare your online-booking feature to go mobile. Whether this be through making your website optimised for mobile initially, and then later looking at introducing a mobile app.
27 Jun 2016
How to improve your tanning business with our Salon Software
For those of you that follow our news page regularly, you may recall that we covered a lot of tanning safety and how salon software can improve the security of your tanning business during busy periods.
As we’re in the height of tanning season again, we just wanted to re-visit some of the daily hindrances that owners of tanning salons find and how our salon software can solve some of those problems.
16 Jun 2016
Salon Tracker: How our Salon Software can improve your Business Management
Running a salon can be extremely stressful, especially if you have been around a while and your client database is quite excessive. Using the latest technologies, Salon Tracker have created three different software packages that are guaranteed to help you manage and grow your business and also achieve your goals. You may have also noticed that now all of our packages are on a subscription payment method, meaning we will give you software updates throughout your contract free of charge.
So having said that, how can our software improve the day-to-day regimes in your salon? Under the below sub-headings, I’m going to analyse key points throughout a typical day in the salon and explain how Salon Tracker will help with the management of those.
13 Jun 2016
Father’s Day is on its way…
The holiday season is underway and you have Father’s Day, Proms and Graduations all just around the corner, so we thought we’d share a few marketing tips throughout these months to ensure that you keep sales at a peak during this busy period…so keep posted for those mini tips over the coming weeks!
Upcoming first is Father’s Day this Sunday (19th June), so we’ll kick off this week with some little how-to’s for the national ‘Dad's Day’. Which, we understand for some salons your majority client base is probably women. However you’ve got to remember, it’s the women that are buying the Father’s day gifts, so anything you can promote in the salon as the perfect present is a bonus and will boost those sales for you!
07 Jun 2016
½ way down, ½ way to go!
It doesn’t seem two minutes since we were typing to you to wish you good luck for 2016…and now here we find ourselves in June, I know, already?! Which, for you guys this is the start of summer peak so you’re all busy, busy- and how have you all been getting on in the last few weeks? I hope that the first half of the year has been a great success for you all and you’ve got plenty of bookings to be tending to.
However once your summer of weddings, proms and holiday packages comes to a halt, you need to start thinking about the next quarter, and you want to make sure that you are prepped for your Autumn/Winter custom, that you have done enough marketing and promotional activities to ensure that you have those clients already lined up and you generate those big sales!
31 May 2016
Salon Tracker Software: How Salons Can Prepare For Prom Season
As the most awaited night of the year for School & College pupils approaches, many of you I’m guessing will be fully booked throughout June with an array of Spray tans, up-do’s, Mani’s & Pedi’s. However for those of you that have got those last few appointments that you want to fill, here are our tips for prepping and progressing through Prom Season!
23 May 2016
SMS Marketing ideas for Spring Bank!
Yes, we know it doesn’t feel like 2 minutes since May Day Bank Hol, but Spring Bank is edging ever closer and so what a great way to capitalise on this holiday with a bit of SMS marketing. For those of you that already use Salon Tracker software, and currently subscribe to our
Professional package, you will already have access to our SMS marketing feature and you may well have planned a couple of Bank Hol campaigns in advance. However for those of you that haven’t and need that extra little bit of inspo’, here are a few quick-fire examples that you can create using our message templates, or even just take these ideas and submit the messages in your own way if you don’t currently use our marketing suite. We hope you find them useful, here goes…
16 May 2016
Want to keep track of the salon from home? Now you can with our salon software…
After interviewing and speaking with many clients about some of the biggest issues that they face as a salon owner, on evaluation, it seems that many agreed that they would like to be able to manage salon activity and oversee their businesses from home.
And so, having said this, earlier this year we took this advice on board and introduced a new feature for multiple salon owners, allowing them with the capability to oversee each salon site from a business ‘headquarters’. However, we then thought that if this is required by larger businesses, it could work for smaller businesses too, just in the fact that it will make the management of the salon easier for all business owners if they have out-of-office access. So, we have since expanded on the HQ feature by now providing salon owners, at any salon level, to be able to access salon happenings from the comfort of their own home. Benefits of the “Home View & HQ features” are:
09 May 2016
Salon Tracker Software: Our Social Media Tips for Salon Owners
Over the last decade, Social Media has become one of the main communication methods and promotional portals for the majority of businesses, whether these be start-up, SMEs or blue chip organisations. Social networking combined with the massive increase in smart-phone users, means that social media marketing is now one of the fastest ways in which businesses can relay a message to its consumers, as these can be received instantly on a mobile device or tablet.
Here at Salon Tracker, we just wanted to give you guys as salon owners a few tips on how you can use social media to your advantage and hopefully increase profits by doing so, whether this be through paid advertising or a bit of free PR:
03 May 2016
Salon Tracker: Beauty Product of the Month
It’s been quite a while since we’ve done a product review, therefore with Spring fast approaching (with the hope that the recent un-seasonal snow has eventually left us for good!) we thought that we would share one of our fave collections for this season, that being one of OPI’s latest Spring polish collections: ‘New Orleans’. (OPI)
Made up of 12 different colours, the collection is heavily inclusive of pinks, purples & blues. However, there are a mix of bright corals to subtle chromes and even a deep green thrown in there, making there a colour to suit every occasion, and the shades will last perfectly in to the Summer months. Be it dull days with April showers or glorious sunny afternoons, these polishes are designed to complement each outfit perfectly.
25 Apr 2016
Salon Tracker: How our Salon Software can help to improve the Safety & Security of Tanning Salons
It’s that time of year again, as we approach the season where glow & glamour is on high demand…but is your tanning salon as safe and secure as it could be?
You’ve probably heard us mention before if you already follow our news feed that trading standards ‘unannounced’ salon visits are on the up. According to the Daily Mail (2015) “three salons were each fined £250 last year for allowing illegal tanning”, and these fines can be as excessive at £10k.
18 Apr 2016
National Hairstylist Appreciation Day 2016!
It’s that time of year again, the day that is celebrated nationally, recognising the hard work and commitment of all the great stylists out there – its National Hairstylist Appreciation Day! For those of you who followed our news page last year, you may remember that we shared our top 21 points that we need to thank our hairdressers for (and if you didn’t catch that, here’s the link http://bit.ly/1Ag8zqh ). This year, we’ve opted for something a little different. As National Hairdressers is celebrated on April 30th each year, we thought that we’d post a little earlier this time, giving you guys some ideas as to how you can celebrate it in the salon and also, use it to promote your business as well! So, here goes…
Appreciation Day Event
11 Apr 2016
How you can support ‘Earth Day’ in the salon…
We all know how important it is to recycle and to be as economical as possible within our day-to-day routines, however on April 22nd 2016 the nation will celebrate ‘Earth Day’. It is a day to stress to everyone the importance of looking after the environment, our natural surroundings and also to remind people of the ways in which they could contribute further to looking after our planet. What with global warming on the rise, Earth day is designed to unite the population in how we can all work together to become more Eco-friendly!
So, some of you who have followed our news page for a while may remember that last year we shared a few ideas on how you can ‘be green’ and improve your daily tasks to become more economical. Today we’re going to specialise this purely to salons, as for you guys as business owners and therapists, some of the main improvements could be made whilst you’re at work. Here goes…
04 Apr 2016
Do you want to improve your tanning business with Salon Software?
So, for all of you who have followed our news page for a while you may remember that around this time last year we shifted our focus on to the safety and security of tanning salons. As we approach the desirable time for tan-lovers again, we thought that we would re-visit this and remind you guys of why Salon Tracker Software can really help to improve the safety, security and efficiency of your tanning business.
29 Mar 2016
Salon Tracker Software; Tips for 'Spring-stepping' in to Wedding Season!
HAPPY SPRING guys! We absolutely love this season change in particular because it officially means- bridal season (as you can probably tell our marketing team is all female!) We just love seeing all of the hair and beauty looks on social media and seeing all of the new promotions everybody offers. Wedding season is really a great opportunity to capitalise on in the salon industry because every bride (and groom!) wants to look their absolute best on their big day and of course where there is preparation, there is success!
For any bride, especially on her wedding day, it’s absolutely imperative to look 10/10, which is why the preparation and glam squad joining her have to be absolutely on point. On the most important day of her life, she is looking for the WOW factor, which is why below we have detailed alllll the points where you can absolutely nail the marketing with wedding season approaching.
21 Mar 2016
How Salon Tracker Software can help to organise your client booking process!
So far in 2016, I’ve been to a salon once and a spa once. In all honesty I would have probably of gone more what with Valentine’s Day and Mother’s Day just passing but I’ve been stalled, not to my own fault. The reason I have been unable to book in at the salon/spa is because every time I have called, I have been blocked by a ringing telephone or a voicemail service. Now the businesses I tried to access are both well established with great marketing offers and a fantastic team. I was sent some offers to my email and was really excited to book, but unfortunately, couldn’t get through to anybody. After trying once, twice, three times, I really couldn’t believe how hard it was to get booked in- which has fueled today’s blog. I wanted to offer some alternatives that I would have appreciated as a customer in order for you, our clients, to retain customers and deliver to their expectations because there really is nothing more frustrating for a customer than when they receive amazing marketing messages but have to miss out because nobody called them back.
Not everyone has a humongous budget to have a receptionist to organise, answer calls and attend to voicemails, which we completely understand. However, every salon must ensure they are offering customers an alternative to booking if they cannot attend to their needs at all times, which is where online booking comes into play.
14 Mar 2016
Salon Tracker Software's tips for start-up salon owners...
It’s been two weeks since Professional Beauty exhibited at the Excel and what a weekend it was! We had a very busy two days meeting lots of new people including some of our current clients, which is always a great experience for us. Since all of our demonstrations are done through remote assistance, events like this are great for us to actually meet our clients, put names to faces and actually see how our product is helping them develop as a business.
This actually got me to thinking for an idea for a blog! The usual procedure when we get back into the office after a trade show is to spend the first couple of days back in the office analysing our leads. What we mean by this is reading through our notes on each demo form to see each individual’s requirements for a salon software system. This helps us to figure out what package will be most suitable for them and what kind of business they are i.e start up salon, multiple site salon owner and so on.
04 Mar 2016
The Topic of Smart Phones
We live in a world where checking our smart phone has become an essential part of our daily routine. According to Statista; last year’s global smartphone sales were 1423.9m units (Statista, 2016), which therefore means that this is the amount of consumers that currently own a smart device.
Their statistics also depict the total number of smartphone users worldwide from 2016 to 2019, in which for 2016; "the number of smartphone users is forecast to reach 2.08 billion." For all businesses that currently have a mobile app or that are having a mobile app installed, this indicates the size of the market in which they are targeting and therefore it seems now that it is essential for businesses to market through social channels that are accessible on smart phones. For anyone of us now in the current generation, we can’t imagine being without a smart phone, however we do remember a time when digital marketing wasn’t as essential, so how did we reach our consumers then and more importantly, what did we do with our time!
22 Feb 2016
How to promote your salon this Mother's Day!
So we’ve got Christmas out of the way, we’ve done Pancake Day and now we’re halfway through lent (craving the chocolate that we’ve so reluctantly given up) thank god we’re half way to Easter! But, landing slightly earlier than usual this year, we have the day of all days to treat the mums, Mother’s Day! For salons, this is an easy, feminine event that you can capitalise on for those extra sales early March…just to kick off your Easter and Wedding season nicely. So what ideas do we have for you guys to give a try?
· Bulletin marketing…and by that we mean quick and to the point. The simple option here would be SMS promotions, as 9 times out of 10, your clients won’t even know the date of mother’s day and therefore by dropping them a little reminder this might just increase your chance of custom! You could equally send this via a newsletter, especially if you run these weekly, it could be your Mother’s day edition where you list all your discounts for the upcoming event.
15 Feb 2016
Q+A TIME! “Does my salon need a website?”
Hi there everyone! Today I wanted to use our blog post to conquer a question that we are asked pretty much every single working week by current clients or potential clients…“Does my salon really need a website?”
Salon Tracker is in the salon technology biz so of course we are pro a salon website! With all of the social media platforms available nowadays, it can seem a very long and costly process to set up a salon website especially when you have the likes of Facebook, Twitter and Instagram. Here we wanted to state why a salon website is optimum as well as social media platforms so you really find success online. Here goes!
08 Feb 2016
3 weeks until Professional Beauty London…why attending a trade show is useful and what you can expect from Salon Tracker Software
After our debut was so successful at the Professional Beauty North show last year, we have decided that we want to do it all again and go one step bigger with their show in the capital city! Salon Tracker will be exhibiting at Pro Beauty London on 28th/29th February 2016 and we just wanted you guys to be the first to know that we will be there with exclusive offers that are sure not to be missed.
For those of you that visited our stand at the Manchester show, we introduced a few new features and were in the process of developing a mobile web app. We are pleased to announce that the app is completed and ready for launch at the show this Feb, along with another brand new software release, that is built to be great for you guys who are the owners of multiple sites!
01 Feb 2016
The lowdown on social media platforms for 2016!
Digital marketing and social in particular is now without a doubt one of the strongest contenders to grow a business successfully. Though with being in such a digitally minded society with “72% of all internet users now active on social media” (Jeff Bullas, 2014) and so many readily available channels, it can be extremely overwhelming to know what platforms you should or could be using to grow your business successfully.
So we decided a brief social media guide is totally in order! We will briefly highlight the pros and cons of the channels we use, what platforms we recommend for your salon to consider and why! Just to state, this blog is for February 2016 so who’s to say things won’t change 6 months later. Get on the boat now because there is one thing we know to be definite about social, it is ever changing!
25 Jan 2016
Calling all Multi-Site Salons: Does your business need Salon Software?
“The old adage is that systems run businesses, and people run systems. You must have systems in place to be able to standardize the quality of your communications, products and results," says Bert Martinez. (Inc., 2012)
We believe that the above quote says it all, and that’s why here at Salon Tracker, we have made some advances to our software to help salon owners to maximise their multi-site businesses to their full potential.
18 Jan 2016
Does my business require a mobile app?
Let’s cut straight to the chase here! Various customers will access your business information through various platforms depending entirely on a number of factors such as preference, ease of use and of course, the GOAL of the app itself.
Would your favourite apps be as fun on a mobile responsive site?
11 Jan 2016
8 Social Media Predictions for 2016!
Social media is so ever evolving that revamping it now and again is absolutely imperative. As we have shifted into 2016, now is the time for consumers to take into account business predictions of the year, in order to find success on social platforms. Please see our pointers below!
04 Jan 2016
Improving Multi-Site Salon Businesses
Happy New Year and a big welcome back from all of us here at Salon Tracker.
So, a fresh New Year...how about some new improvements for the salon! And we’ve made some enhancements to our salon software too.
22 Dec 2015
Can you believe it’s this time again! It’s been a busy year and quite frankly, it has flown by. For us at Salon Tracker, 2015 has been great, packed with lots of fun-filled events including our debut exhibition at Professional Beauty North, in which we actually got to meet some of you in person. Our software packages have advanced and we have really enjoyed helping you guys to improve the management of your salons throughout the past year. We know for some of you the year isn’t over yet, as you’ll be jam-packed up to Xmas with people wanting their last minute tans, lashes and highlights. However, we hope that after the hustle and bustle this week you all have a fantastic and well-deserved Christmas and we wish you all the best going through to the New Year. Salon Tracker have some exciting new features to come in the Spring so keep posted. We’re really looking forward to working with you over the coming months and hopefully, meeting a few more of you at Professional Beauty London in Feb! So, here is to 2016 and another successful year!
Merry Christmas and a Happy New Year!
18 Dec 2015
Salon Tracker Software: Intelligent Marketing Tips for the New Year
You may have seen recently that we’ve done quite a bit of posting on New Year planning, looking at how to improve your business using salon software and also how to market in 2016. We’ve mentioned SMS marketing, competitions, promotions and offers. Having said that, we know how busy you guys will be in the salon this close to Christmas and so we don’t want to bombard you with a wordy blog packed with information during this time. Instead, we thought we’d create something a little more helpful and so have come up with some snappy, quick fire marketing examples that you can refer to when it comes round to your January planning!
15 Dec 2015
Salon Software Q+A: What you need to know if you’re thinking about salon software for 2016!
Why do I need a computerised system in the salon?It is important to computerise your business and keep up with modern technology to compete effectively. Salon software will make operations cleaner and more efficient as it implements a certainty element. It also allows your calendar to be accessible 24/7 with online booking, therefore aiming to improve the business and increase profit, even in your absence.
15 Dec 2015
Salon Tracker Software: How to plan for Jan!
After the busy Christmas period, we all know that sales throughout Jan deplete a little, as everyone is a bit strapped for cash and tend to tighten their purse strings. However, during the quieter months whilst you have some spare time, there is no better time to analyse previous business years, evaluate, and plan for the year ahead. Here at Salon Tracker we have thought of a few things that salons can take in to account moving forward in to 2016!
08 Dec 2015
Salon Tracker Software: How to plan for trade shows and why you should think about it now
Christmas is in full swing and I’m sure all of your salons are bustling with clients coming for their festive treatments all ready for the big day. Some of you may know, however some of you may not, that we are exhibiting at the Professional Beauty London show next February at the Excel. Even though it seems ages away with all the Christmas hustle beforehand, February will come around fast. Therefore when you have a spare minute, do a bit of research in to the potential trade show events that you may want to visit after the New Year, as Jan and Feb are great months for future planning! For those of you who are thinking of attending the February Professional Beauty show, we can’t wait to meet you all and so we just thought we’d give you a few tips on how to prepare for a trade show & why it is so useful to attend one.
There are two types of trade show goers. The first are people who know that they want something, the second are people that are there to enquire and browse. However, trade shows are always busy and there is so much to see, so it’s handy before to download a floorplan and gage the companies that you may want to visit before you actually attend. So having said that, the first tip is;
02 Dec 2015
Some of our favourite looks for Christmas 2015!
02 Dec 2015
How important is customer service at the salon to you and your staff- REALLY?
This is a true but anonymous example of a friend who encountered a bad experience at a salon which in turn neglected her need to return. Make sure this isn’t you or your colleagues...
The hair salon in question was visited by one of my friends Caitlan* who was due to spend £475 for luxury micro ring hair extensions. As one would assume, with quite a large investment, she had high expectations. Caitlan* really values customer service. She’s one of those kinds who religiously tips over 10% at restaurants, more if it’s great service.
30 Nov 2015
Countdown to Christmas: How to keep the atmosphere alive at Advent
Hasn’t the year flown by! Tomorrow we’re officially in December and the countdown to Christmas is real. So, 24 days to go until the big day, we bet you guys are gonna’ be jam-packed at the salon. But just remember, in the hustle and bustle of the busy period, it is so important to keep your customers satisfied and to also get them in the Christmassy mood. As after all, the happier the customer the healthier your tills!
Here at Salon Tracker we’ve thought of a few ways that you can have a bit of fun throughout the month of Advent and also how to manage clients during peak season.
26 Nov 2015
Staff motivation and incentive in the salon leading up to Christmas!
Christmas time at the salon means all hands on deck! Staff really are expected to step up at this time of year meaning that their stress levels may well be on the increase. All of the extra pressures can sometimes lead to demotivation, but a great way to ensure alleviation and to prevent this is through incentivising staff! Not all salon owners who are starting out can offer commission on their products but we’ve come up with a great way to highlight your appreciation for your employees’ effort and hard work all year- End of Year Awards!!
First let’s address some of the most important awards and remember to insert your own “gift” to what you can afford! We’ve gone with a top three as an example but you can adapt this depending on what your salon achieves.
18 Nov 2015
How to upsell your salons retail products this Christmas!
The key to upselling retail products in any business is to get your clients to see the value behind every product you are selling, both visually and practically. Retail sales are through the roof at Christmas as opposed to January, so prior to Christmas is a great opportunity to capitalise on the event as much as you can. Here at Salon Tracker we have come up with a few ideas that you can try out around Christmas to upsell your retail products and increase business profits!
16 Nov 2015
13 Christmas Marketing ideas for your salon!
Every now and then, we all get writers block, but you guys are lucky because we are here to help! Our aim with this blog is to give you inexpensive ways to market your salon as we approach this busy time of year! So whether you have big or small businesses with lots of budget or no budget, we urge you to read on, because we have something for everyone to enable you to cash in on the festive spirit.
• Think about a place where you can be effortlessly yourself and write about your passion in hair, beauty and all things industry related. Sounds great doesn’t it? Well this could be you if you start a vlog or blog. It’s also a great way to sprint your salon up to the top pages of Google and other search engines and all it takes is some creativity and a little research.
11 Nov 2015
Christmas promotional ideas for the salon!
With Halloween, Bonfire Night and autumn festivities just out of the way, there’s no time like the present to throw yourself into your salons Christmas promotions. Year on year, the festive season proves to be a huge money maker for many salons but you need to be prepared for the January slump too! Here’s a bit of inspiration to keep your ideas fresh and eclectic this December.
Percentage off treatments on 1st day of advent
As we have discussed in our blog posts before, you don’t want to be renowned for giving too much discount too often, as then clients can then become accustomed to these prices leading to a refusal to pay full price. However, a one-off discount on a significant day, for example the first day of advent, could be a great way to increase those sales throughout December rather than cramming them into the final two weeks. You can do this through your salon software programme or use alternative advertising methods such as your social media pages or the good old poster in the window to notify clients early of your advent deal!
09 Nov 2015
Managing your salon reception in busy periods!
We’ve said it before and we stick by our word, a salons reception area is the most important part of “closing a sale”. Everything from the cleanliness, the attitude, communication and information the client is given at this point. With the run up to Christmas fast approaching, we thought it the perfect time to highlight the importance of your salon receptionist’s role/s and how you can ensure they manage your salon reception rather than the reception managing them.
The salon receptionist holds key responsibilities within your business, firstly being their appearance and professional manner. For your salon to be taken seriously by people of all walks of life, your reception staff must have a professional and positive aura. Now obviously you cannot foresee complaints, delays or other similar issues but you can train your staff to react to these occasions.